• Title/Summary/Keyword: Cognitive science

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Effects of Walking Program based on Social Cognitive Theory for Office Workers (사무직 근로자를 위한 사회인지이론 기반 걷기 프로그램의 효과)

  • Choi, Hye-Young;Yang, Sook-Ja
    • Korean Journal of Adult Nursing
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    • v.25 no.6
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    • pp.712-724
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    • 2013
  • Purpose: The purpose of this study was to examine the effects of a walking program for office workers in terms of social cognitive theory, walking activities and physiological indexes. Methods: A nonequivalent control group pretest-posttest design was used. The sample consisted of 50 office workers who were identified as having low levels of physical activity according to the International Physical Activity Questionnaire (IPAQ Research Committee, 2005). The participants were recruited from two companies in Seoul. Of the 50 participants, 26 were assigned to the non-equivalent experimental group and 24 to the control group. The walking program consisted of six didactic sessions via e-mail, two individual telecoaching sessions and three support group meetings over ten weeks. Data were analyzed using SPSS 17.0 program. Results: The non-equivalent experimental group reported significantly higher posttest scores in walking activities and adhering to the walking protocol than the control group. There were no differences in reported self-efficacy, outcome expectations, body mass index and blood pressure between the two groups. Conclusion: These findings indicate that a walking program based on social cognitive theory is effective in increasing physical activities for office workers.

The Effect of Situational Perceptions and Anger on a Consumer's Communication Activeness (웹사이트에서 상황적 지각과 감정의 역할이 소비자의 적극적 커뮤니케이션 활동에 미치는 영향)

  • Cho, Seung-Ho;Cho, Sang-Hoon
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.111-122
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    • 2012
  • In this study, we consider the integration of cognitive components and emotion to account for communication behaviors and activism on a consumer advocacy website. The challenge of integrating situational theory and anger activism model was empirically explored utilizing an online survey with the members of the virtual community, which was designed to raise issues and to protest against the product defects of a product. Our findings indicated that along with the cognitive perception in the situational theory, anger as a negative emotion was the most significant predictor strongly associated with communication behaviors and activism on the organization. More interestingly, the model that integrates anger with cognitive components significantly improves its explanatory power compared with one including only cognitive components as explanatory variables.

The Effect of Emotional Image on Customer Attitude

  • PARK, Hyeyoon;PARK, Soyeon
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.259-268
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    • 2019
  • This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

A Study on Interpretations of Children's Cognitive Information Processing in Reading Environment of Library (도서관 열람환경에서의 어린이 인지정보처리에 관한 연구)

  • Han, Gui-Yeun;Yoon, Sung-Kyu;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.104-114
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    • 2015
  • The library means to children a place where they find information necessary for them among a variety of knowledge and information to address their intellectual curiosity, which makes their lives wise and mature. There are not enough research materials understanding children's cognitive systems and behaviors in studies of a children's library with this necessity. This study divided and analyzed the behaviors of children, who were users into three types of reading in terms of information processing. First, it observed the types of reading depending on the stage of their cognitive development; Second, it analyzed the patterns of their behaviors through plays; and lastly, it presented the phases of their behaviors depending on the degree of an assistant's intervention. As a result of the study, the sensory system used and the space preferred differed depending on the stage of their cognition; there were differences in the patterns of their behaviors in each age group depending on the type of play; and there were differences in the children's ability of information processing depending on the assistant's ability. It is anticipated that there will be improvements of children's reading ability at the reading room in a better environment if the three types are considered in terms of information processing.

The Influence of Cognitive Factors on the Creative Abilities in Design -Focused on the Sensory Modalities and Thinking Modes-

  • Woo Heung-Ryong
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.143-154
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    • 2006
  • The primary purpose of this study was to investigate the influence of Cognitive Factors (CF) on the Creative Abilities (CAs) in design. We set up a model of Cognitive Design Process (CDP), which consists of four domains: Concepts, Experience, Five Senses (FS), and Thinking Modes (TM). Here, experience is first perceived by the five senses, and then recognized by intelligence. We regard design as a transforming process from concept to experience. For this study, two major Sensory Modalities (Visual and Kinesthetic), four Thinking Modes (Brain Dominance Profile), and four Creative Abilities (Fluency, Flexibility, Originality, and Elaboration) were reviewed. We hypothesized that idea generation is influenced by different Sensory Modalities (Visual Sense vs. Kinesthetic Sense) and Thinking Modes, and that these have a close relationship with the attributes of CAs. Firstly, we have examined the cognitive thinking model in design. Then, we adapted the Test of Creative Abilities of Design Thinking (TCADT) for measuring CAs. We surveyed the CAs under CF in particular. Finally, we have investigated the influences of the different Sensory Modalities (Visual Sense vs. Kinesthetic Sense) on CAs. It was found that a close relationship between Brain Dominance and CAs, and Sensory Modalities (SM) have different influence on these creative abilities. As a result, a tool for the Test of CAs and a framework for creative idea generation with the effective CF will be presented. These provide the basis for a new approach to creative idea generation in Experience Design.

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Exploratory Study of the Cognitive Function of the Image: Focus on the Thought-Evoking Function (이미지의 인지적 기능에 대한 탐색적 고찰: 사고유발기능을 중심으로)

  • Lee, Mo-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3599-3608
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    • 2014
  • This paper discusses the cognitive function of the image, focusing on the thought-evoking function of the image. Collages artworks were developed to determine how specifically the thought-evoking function of an image takes effect in actual cases. In addition, the cognitive responses of the research participants on the image were analyzed, centering on the thought-evoking function of the image, through an in-depth interview. The image performs the function to concentrate attention on a specific object and to process it more thoroughly. The image increases the immersion of the participants, evoked thought and activated conversation. This study probed the cognitive function of the image and is expected to greatly expand our understanding of human cognition. In particular, it is expected to provide useful insight into the integration of science and art.