• Archives of design research
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• v.15 no.2
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• pp.81-90
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• 2002

Designer creates new design alternatives using acquisition of visual information in design process. Which is more effectiveness to acquire in directive visual information or in-directive visual information\ulcorner In this research we would like to find out that the relation of character in visual information and design alternatives. So to A subjects, we give them to see directive visual information to make visual mental imagery, to B subjects, we give them to see in-directive visual information to make it. In this experiment they must crate telephone design. C subjects must evaluate this design alternatives by questions composing scale in distinction and elegant. After a experimentation, It is true that we make hypothesis that distinct two subjects in distinction and elegant. Though elegant is opposite with hypothesis. So to make elegant design. it is import to concentrate cognitive ability. Accordingly it proves that in-directive visual information is effective for new type design stage in design process and directive visual information is effective for new style design stage in design process.