• 제목/요약/키워드: Cognitive Value

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환경디자인과 인지생태론 (Environmental Design and Cognitive Ecology)

  • 김주미
    • 조형예술학연구
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    • 제13권1호
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    • pp.23-37
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    • 2008
  • Recently, there are getting popular form generation-related design methodologies and scientific discourses about the nature of nature in the environmental design. The necessity of visual perception and cognitive research is growing in this respect. Accordingly, this study was designed to discuss environmental design and cognition in the ecological perspective. This study was intended to study the structural factors of cognitive ecological space. This study focused on the systematic principle of new environmental design based on cognitive ecological approaches and what kinds of design effects this design principle has on the human being in the long nm. The results are as follows. First, the results suggests that fractal pattern should be an alternative to design cognitive ecological space and new paradigm of architecture is based on the nature of nature and human sensibility. Accordingly, they have proposed that fractal design is more empirical and environment-friendly than rational linear design. Second, this study classified the variables of cognitive ecological space into nature, tradition, preference judgement, aesthetic value, and schema. Accordingly, such features as symbol, tradition, and nature restricted by modernistic ideology should be added to new paradigm-based environmental design. Third, accordingly, this study stresses that cognitive ecological environmental design doesn't include buildings of modernism and deconstruction and is based on new science of complexity.

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소비자 관여도를 고려한 브랜드 가치 제공, 브랜드 태도, 브랜드 애착의 관계 (Relationship among Brand Value Propositions, Brand Attitude and Brand Attachment considering Consumer Involvement)

  • 김규배;김병구
    • 유통과학연구
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    • 제14권2호
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    • pp.103-111
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    • 2016
  • Purpose - Many variables are needed for brand loyalty such as brand attitude, brand attachment, brand love and brand commitment. Thus, we should manage these all variables successfully for strong and differentiated brand equity. This study aims to identify the process of how the brand value propositions affect the brand attitude and brand attachment. This study specially conceptualizes that not only utilitarian value and hedonic value influence the brand attitude but also hedonic value influences the brand attachment. This study focuses on the moderating role of consumer involvement such as cognitive involvement and affective involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research design, data, and methodology - The five hypotheses were proposed and tested in this study. Three hypotheses were about the relationship among the brand value propositions(utilitarian value and hedonic value), brand attitude, and brand attachment. The other two hypotheses were about the moderating effect on consumer involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research data were collected from the students of universities located in Daejeon-Si and Chungchungnam-Do. For the purpose of test the hypotheses empirically, the 208 responses were used. We utilized SPSS18.0 for statistical analysis such as reliability test, factor analysis, and regression analysis. Results - The results show that the utilitarian value and hedonic value have influence on the brand attitude positively. The results also show that the hedonic value has influence on the brand attachment positively. We found that there is a moderating effect on the cognitive involvement in the relationship between the utilitarian value and the brand attitude. However, there is no moderating effect on the affective involvement in the relationship between the hedonic value and brand attachment. In Summary, 4 of 5 hypotheses in this study were supported and 1 hypothesis was not supported. We should identify the reason why the hypothesis 5, the moderating effect of the affective involvement in the relationship between the hedonic value and brand attachment, was rejected in this empirical analysis. Conclusions - Both the utilitarian value and the hedonic value that propose a brand are important for brand attitude. Specially, the hedonic value is important for brand attachment. Companies should provide the consumers with both the utilitarian value and the hedonic value in a balanced way for their favorable brand attitude and strong brand attachment. In the retail industry, the balance between the utilitarian value and the hedonic value is important in that there are many product brands and store brands providing consumers with various benefit and values. Also, there are possibilities that the causal relationships among brand value propositions, brand attitude and brand attachment are moderated by consumer involvement such as cognitive involvement and affective involvement. Companies should understand and consider consumer involvement for their efficient and effective brand management decision making.

Two-Stage Spectrum Sensing Scheme Using Fuzzy Logic for Cognitive Radio Networks

  • Satrio, Cahyo Tri;Jaeshin, Jang
    • Journal of information and communication convergence engineering
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    • 제14권1호
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    • pp.1-8
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    • 2016
  • Spectrum sensing in cognitive radio networks allows secondary users to sense the unused spectrum without causing interference to primary users. Cognitive radio requires more accurate sensing results from unused portions of the spectrum. Accurate spectrum sensing techniques can reduce the probability of false alarms and misdetection. In this paper, a two-stage spectrum sensing scheme is proposed for cooperative spectrum sensing in cognitive radio networks. In the first stage, spectrum sensing is executed for each secondary user using energy detection based on double adaptive thresholds to determine the spectrum condition. If the energy value lies between two thresholds, a fuzzy logic scheme is applied to determine the channel conditions more accurately. In the second stage, a fusion center combines the results of each secondary user and uses a fuzzy logic scheme for combining all decisions. The simulation results show that the proposed scheme provides increased sensing accuracy by about 20% in some cases.

A study on the Relationship between Cyberloafing Characteristic and Cognitive Dissonance

  • Chang, Hwal-Sik;Jung, Dae-Hyun
    • 한국컴퓨터정보학회논문지
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    • 제20권9호
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    • pp.73-80
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    • 2015
  • Cyberloafing is a term used to describe the actions of employees who use their Internet access at work for personal use while pretending to do legitimate work. This research that this puts the foundation on the general deterrence theory, social control theory, and Triandis model compares the individual characteristic including the group norm, self-control, perceived value among many factors having an effect on the personal ethical decision-making besides the general principles of ethics and stipulated regulation like the severity of sanction together. It was exposed to have the effect that the severity of punishment, self control, and perceived value notes to the internet abuse action. Therefore, the education and rules of punishment which is consistent along with the theoretical thesis supporting the groping of the preparation plan that is active in the various ethic problems has to be built. It is necessary that the company devises the internet application in the appropriate range, that is the partial the affirmation feeling which and it can allow officially. According to the cognitive dissonance, since this will have to allow with the positive direction can move to the misuse action with the intention differently, it can draw a conclusion.

The Cognitive and Economic Value of a Nuclear Power Plant in Korea

  • Lim, Gil-Hwan;Jung, Woo-Jin;Kim, Tae-Hwan;Lee, Sang-Yong Tom
    • Nuclear Engineering and Technology
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    • 제49권3호
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    • pp.609-620
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    • 2017
  • We studied the value of a nuclear power plant by considering Koreans' willingness to pay (WTP) for neutralizing the various problems caused by building and operating a new plant. For this, we used a conjoint analysis and ordered logistic regression. We then compared the WTP estimates between various segment groups. The results revealed that each household was willing to pay an additional 99,677 Korean Won (KRW)/mo on average to resolve the negative impacts from a nuclear plant. Therefore, the yearly cognitive and economic value of a nuclear plant in Korea was about 19 trillion KRW. Through a segment analysis, we found that the more educated, younger, and poorer groups gave higher cognitive values than the less educated, older, and richer groups, respectively. Also, people who lived far from a plant gave higher values than people living near a plant, and people with more knowledge about or interest in nuclear energy gave higher values than people with less knowledge or interest. People who felt that nuclear energy is necessary gave higher values to nuclear energy than those who did not. Our results can be used as bases to set targets for promoting nuclear energy and pursuing a national project of building a nuclear power plant.

노인의 인지기능과 구강건강상태가 저작능력에 미치는 영향 (Effect of cognitive function and oral health status on mastication ability in elderly individuals)

  • 최마이;노희진;한선영;문소정
    • 한국치위생학회지
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    • 제19권1호
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    • pp.65-78
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    • 2019
  • Objectives: This study was conducted to characterize the impact of cognitive function and oral health status on mastication in senior citizens, ${\geq}65$ years of age, using senior centers in the city of Wonju, South Korea. Methods: A cross-sectional study consisting of a simple oral examination and survey questionnaires was performed in 154 individuals. General characteristics, subjective masticatory function, objective masticatory function, cognitive function, and oral health status were collected as variables. Correlation and multiple linear regression analyses were conducted. A p-value of <0.05 was considered to be statistically significant. Results: The subjective masticatory function was scored using the 5-point Likert scale. When subjective masticatory function was analyzed in groups according to cognitive function, the mean subjective masticatory function scores were 4.31, 4.09, and 3.29 in the normal group (cognitive score of ${\geq}16$), suspected dementia group (cognitive score of 1215), and mild dementia group (cognitive score of ${\leq}11$), respectively. Thus, subjective masticatory function decreased along with decreasing cognitive function. When cognitive function, subjective masticatory function, and objective masticatory function were compared with indicators of oral health status (number of functional teeth, oral dryness), subjective masticatory function exhibited a significant positive correlation with objective masticatory function (r=0.635, p<0.01), cognitive function (r=0.292, p<0.01), and total number of functional teeth, including prosthetic appliances (dentures) (r=0.305, p<0.01). According to the regression analysis, age, sex, number of functional teeth, and cognitive function affected subjective masticatory function. Conclusions: The results of this study revealed that age, sex, number of functional teeth, and cognitive function affected subjective masticatory function, whereas oral dryness did not. Therefore, dental professionals must consider subjective masticatory function when providing oral care in senior patients with low cognitive function.

The Use of Travel-Related WeChat Mini-Programs in China: An Affordance Theory Perspective

  • Cheng, Ao;Koo, Chulmo;Yoon, Hyejin
    • Journal of Smart Tourism
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    • 제1권2호
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    • pp.37-46
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    • 2021
  • The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

감성 가치 평가를 위한 시각적, 청각적 매체의 효용 (The effects of visual and auditory information as A tool of emotional value assessment)

  • 김명석;이은창
    • 조형예술학연구
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    • 제1권
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    • pp.95-123
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    • 1999
  • The goal of this research is a visual and auditory tool development enabling designers to have the same emotional value with users in the process of user centered design. Through the research, we intend to show the aid measure for making cognitive gaps narrow between users and designer in the process of transforming and understanding the emotional needs as a verbal image. because In the business practice of design, most of tools and techniques for assessment and analysis of emotional needs are those used usually in the marketing fields. So the information generated and transformed from users to designers have a form of physical words. When the designer's understanding of the emotional needs is considered as a product mediated communication process, the morphologic and cognitive information gaps become obvious. This difference could be a false basis in designing with emotional user needs. So the alternative needs assessment sub-tools of visual and auditory information form was embodied mainly for designer's cognitive gaps and inter-cultural emotional needs assessment. As the method of embodiment, Firstly, adjectives related to emotion were classified in their cognitive dimension. Secondly, visual and auditory data were extracted, and then the relativity verified. Finally, the practicality and effectiveness were tested through the database generation. In view of the results so far achieved, 1. We could find being of the big information cognitive gaps in the verbal assessment of emotional needs between designers and users. 2. With the visual and auditory assessment tool, we could make the big cognitive gaps narrower than we expected. 3. Also, we could find the chance that the fidelity, recognition, and friendliness of design for emotional user needs would become better.

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고혈압 환자의 악력수준이 인지기능 저하에 미치는 영향 (Effect of Handgrip Strength to Cognitive Impairment in Patients with Hypertension)

  • 배은정;박일수
    • 한국학교ㆍ지역보건교육학회지
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    • 제24권4호
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    • pp.27-37
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    • 2023
  • Objectives: The purpose of this study was to investigate the effect of handgrip strength level on cognitive impairment in hypertensive patients. Methods: This study used the first to eighth year data of the Korean Longitudinal Study of Aging (KLoSA). Of the 10,254 respondents who participated in the basic survey, respondents were included that they were diagnosed with high blood pressure and had no cognitive impairment. The handgrip strength was based on the highest value of handgrip strength for both hands. Cognitive function using MMSE results and 23 points or less were defined as cognitive impairment. Cox models were conducted to estimate the hazard ratios (HRs) of cognitive impairment in relation to handgrip strength adjusting for covariates. Results: In the case of hypertension patients, the probability of cognitive decline decreased by 3.0% every time the maximum handgrip strength increased by 1 unit. In the analysis by age, under the age of 64 had a 1.8% decrease in the probability of cognitive decline whenever the maximum handgrip strength increased by 1 unit, and a 3.6% decrease in those over the age of 65. In the gender analysis, male had a 3.2% decrease in the probability of cognitive decline for every 1 unit increase in the maximum handgrip strength, and female had a 2.6% decrease. Conclusions: The results of this study are expected to be used as basic data for the development of interventions to prevent cognitive decline in hypertensive patients by identifying the effect of handgrip strength level on cognitive decline. It is also expected to be used as basic data for health education on the necessity of increasing muscle strength for hypertension patients in the community.

가상현실(Virtual Reality) 콘텐츠를 활용한 인지재활프로그램이 노인의 인지기능, 우울감, 상지기능 및 일상생활능력에 미치는 영향 (The Effect of Cognitive Rehabilitation Program Using Virtual Reality (VR) Contents on Cognitive function, Depression, Upper Extremity Function and Activities of Daily Living in the Elderly)

  • 김영준;박진홍;조영석;김금숙
    • 융합정보논문지
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    • 제10권8호
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    • pp.203-212
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    • 2020
  • 본 연구는 가상현실(Virtual Reality, VR) 콘텐츠를 활용한 인지재활 프로그램이 노인의 인지기능, 우울감, 상지기능 및 일상생활활동능력에 미치는 영향을 알아보고자 하였다. 연구 집단은 가상현실 인지재활 적용군인 실험군과 보편적 인지자극프로그램 적용군인 대조군으로 나누어 효과성을 분석하였다. 연구결과 MMSE-K 점수가 실험군 13.0%, 대조군 2.3% 향상되었다. 실험군의 영역별 향상도는 MBI 3.1%, MFT(Rt.) 7.1%, MFT(Lt.) 3.5%, K-GDS -25.4%를 나타냈다. 각 집단 간 사전-사후 점수 변화를 비교해 본 결과 일상생활활동능력(p<.001)과 MFT(Rt.)(p<.01)에서 집단 간 유의미한 차이가 있었다. 또한 뇌파를 통해 우울감의 정도를 확인하기 위해 절대 알파파의 변화량을 비교해 본 결과 통계적으로 유의한 차이는 없었지만, 실험군에서 평균값이 양의 값으로 증가하는 결과를 확인할 수 있었다. 이번 연구는 가상현실 콘텐츠를 활용한 인지재활프로그램의 효과성을 검증한 실험으로 노인의 일상생활활동능력, 인지기능, 우울감 및 상지기능을 유지 및 개선하기 위한 새로운 중재방법을 제시한 것에 그 의미가 있겠다.