• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.433-443
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• 2015

This study aims to analyze key antecedents of customer loyalty based on dedication-based and constraint-based mechanisms. Our framework provides a theoretical lens of how two distinctive mechanisms influence customer loyalty in a coffee chain context. In this regard, this study examines the effects of customer satisfaction and switching costs on customer loyalty in a coffee shop market. In order to test the proposed model, data collected from 263 university students were empirically tested by using partial least squares regression. The analysis results reveal that customer loyalty is jointly influenced by both a dedication-based and a constraint-based mechanisms. Coffee quality service quality, price and value, and service atmosphere significantly affect user satisfaction. Habit and brand image were found to be the key factors of forming perceived switching costs.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.205-219
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• 2014

The purpose of this study examines the mediating effect of Customer Satisfaction and Attitudinal Loyalty on Capital area and Non-capital area coffeeshops. In order to meet its purpose, We surveyed 290 customers who visited coffeeshops in Capital area and Non-Capital area. The research results may be summarized. First, Customer Saisfaction with a coffee shop played a mediating role between Band Image and Attitudinal Loyalty. Especially, It Fully-mediated between Brand Image and Attitudinal Loyalty in Non-Capital area. Second, Attitudinal Loyalty to a coffee shop played a mediating role between Customer Satisfaction and Behavioral Loyalty. In particular, It Fully-mediated between Customer Satisfaction and Behavioral Loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.556-570
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• 2017

The purpose of this study is to examine the structural relationships among relational benefits of the franchise coffee shop, customer satisfaction, switching cost and relationship retention intention. The results of this study are as follows: First, among relational benefits, social benefits, psychological benefits, customization benefits and economic benefits had a significant influence on customer satisfaction. Second, among relational benefits, social benefits, psychological benefits, customization benefits and economic benefits had a significant influence on switching cost. Third, customer satisfaction had a significant influence on relationship retention intention. Fourth, switching cost had a significant influence on relationship retention intention. Finally, the conclusion section suggested strategic implications to induce relational benefits, customer satisfaction, switching cost and relationship retention intention based on the findings.

• Journal of the Society of Disaster Information
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• v.16 no.1
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• pp.44-59
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• 2020

This study analyzed a gas explosion accident. A gas smell from a underground coffee shop in the two-story building was reported to 119. A fire brigade was turned out, turned off the main valve of LPG gas cylinder on the roof, and checked the turning off of middle valve in the coffee shop. The fire brigade required a gas supplier and gas installer who arrived at the spot to take safety actions. Gas explosion occurred seven minutes after the fire brigade was withdrawn and two people died and 21 people were injured. A court decided that because the causes for gas explosion were not found, compensation responsibility could not be charged with the gas supplier, the gas installer, or Korea Gas Safety Corporation. In this reason, the court judged that only the fire brigade who was withdrawn without taking safety actions shall compensate victims or bereaved families. Therefore, fire brigades who turn out after a 119 report of a gas leak should take safety actions such as escaping people or preventing people's access and ventilating and be withdrawn when there is no possibility of fire or explosion.

• Journal of Convergence for Information Technology
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• v.7 no.3
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• pp.165-171
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• 2017

Recently, the development and dissemination of smart devices linked to the network are being actively performed, and IOT(Internet of things) is issued form of mutually cooperative relationship through interoperation within smart devices. In this paper, we propose an innovative intelligent coffee shop management system by sharing and cooperatively controlling smart devices and Internet devices. The system can order smartphones including kiosk orders and beacon-based user identification. And it is a system that can make custom order without grasping user location information using geofence. The paper provides weather, temperature, time and user-based recommendation services based on Big Data. Therefore, the system is increased cost reduction and work efficiency than general coffee shops.

• Journal of Distribution Science
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• v.17 no.8
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• pp.15-24
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• 2019

Purpose - The relationship between personal consumption value and brand trust and brand attitude, brand trust and brand attitude, and brand loyalty was analyzed at a time when customers visiting domestic and foreign brands with mutual competition recognized the coffee shop as a new cultural space. Research design, data, and methodology - To examine these research models, samples were collected from 348 peoples who visited Coffee Franchise Companies during March to April, 2019. Results - The results of the study showed that Most of the assumptions about consumers' personal consumption values and brand trust, brand attitude and brand loyalty were adopted. This shows that there is a positive and organic relationship between these variables. Conclusions - Consumers' personal consumption values are found to have a positive impact on brand trust and brand attitudes. This means that the more positive an individual's consumption value is, the more confidence and likability a brand has. Brand trust has been shown to have a positive impact on brand attitudes. Brand attitudes and brand trust also have a positive impact on brand loyalty. This means efficient management of brand trust and brand attitudes in chain service companies is necessary.

• Journal of Korea Multimedia Society
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• v.18 no.8
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• pp.968-979
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• 2015

In this paper, we study a vibration bell App which shows waiting sequence numbers by utilizing smartphones to solve an inconveniently long waiting time from ordering to getting foods in restaurants and coffee shops. Unlike existing independently developed hardware and software, the vibration bell App is developed to manage and integrate customer management service, POS service in shops, and group shop management services. The functions of the vibration bell App include two-way communications based on NFC- issuing waiting sequence numbers and electronic coupon, showing event information, and transferring user information. Furthermore, the user's personal information is minimized by recognizing the pre-existing information of the user's smartphone. Replacing the shop's vibration bell system with the vibration bell APP, the shops can reduce the cost of construction and maintenance by up to 1/10, compared to the cost of for existing vibration bell systems. Moreover, the customer's preference and current sales trend can be easily figured out. Thus, it will have a great effect on the future marketing strategies.

• Journal of Environmental Health Sciences
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• v.37 no.1
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• pp.44-49
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• 2011

Under the Enforcement Rules of the National Health Promotion Act, smoking areas in coffee shops in Korea should be divided off from other areas. The effect on indoor air quality of different division types for smoking areas was evaluated. Using real-time monitors, fine particulate matter <2.5 ${\mu}m$ in diameter ($PM_{2.5}$) concentrations were measured simultaneously in the smoking and non-smoking areas of 30 coffee shops in Seoul. Average $PM_{2.5}$ concentrations in smoking and non-smoking areas were 132 ${\mu}g/m^3$ and 52 ${\mu}g/m^3$, respectively; significantly different. Average $PM_{2.5}$ concentrations in non-smoking areas were 39 ${\mu}g/m^3$ in the glass-wall type and 64 ${\mu}g/m^3$ in the separate-floor type. These $PM_{2.5}$ levels were above the US national ambient air quality standard of 35 ${\mu}g/m^3$. Although indoor $PM_{2.5}$ levels in non-smoking areas were reduced by the division, the rates of reduction were not significantly different by division type. Our results demonstrated that $PM_{2.5}$ from smoking areas can infiltrate into non-smoking areas. Therefore, a complete indoor smoking ban in coffee shops is the only way to protect customers and workers in non-smoking areas.

• Journal of Distribution Science
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• v.10 no.4
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• pp.21-28
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• 2012

While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

• Korean Institute of Interior Design Journal
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• no.17
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• pp.60-64
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• 1998

The results of simulation on greenery ratio using CG are as follows: arrangement type of optimal condition and greenery ratio were summarized as below as dispersion type and 5% ratio greenery for 20 pairs of assessment items and these assessment items were classified into 5 factors as a result of factor analysis,. These factors were Harmony Animation Atmosphere texture Peculiarity. Verification results of factors differences according to each condition can be. there was no apparent difference among factors in accordance with gender, In case of arrangement type dispersion type was higher than concentration type in all factors. Based on the above results dispersion type was assessed higher than concentration type the most suitable condition of Harmony Factor was 5% dispersion type Animation Factor was 5% dispersion type Animation Factor was 7% dispersion type Atmosphere Factor was 10% dispersion type Texture Factor was 5% concentration type and $\ulcorner$Peculiarity Factor$\lrcorner$was 7% concentration type.