• The Research Journal of the Costume Culture
• /
• v.24 no.6
• /
• pp.803-816
• /
• 2016

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

• The Research Journal of the Costume Culture
• /
• v.17 no.4
• /
• pp.723-732
• /
• 2009

The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.3
• /
• pp.638-649
• /
• 2001

The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

• Fashion & Textile Research Journal
• /
• v.11 no.2
• /
• pp.301-307
• /
• 2009

The purpose of this study is to investigate the problem and complaint of current flight suit derived with the questionnaires. The survey was carried out to the 137 aviators in Army Aviation School from April to May, 2007. The questionnaires were composed of personal characteristics, usage characteristics, wearing characteristics and free comments. Regard to the questionnaires of usage characteristics, they wore the flight suit over 6 hours a day and over 5 days a week. For wearing convenience item in usage characteristics it was revealed that fitness, ease and the location of pocket were not proper, Also, it showed that the material characteristics(e.g. insulation, absorption, and sensation) for flight suit was not proper. Regard to the questionnaire of wearing characteristics, the most inconvenient part is crotch as the answer on the question of "unfitting part in size" and "inconvenient part when wearing". Free comments for the improvement requests are various size, material, stitch strengthening, pattern modifying, and accessories.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.2
• /
• pp.242-263
• /
• 1995

The study was to find out the current situation of supply and demand of apparel CAD systems in Korea. Also it was hoped to gather any valuable information about the current usage of apparel CAD systems for the development of the enhanced apparel CAD system. Three interviews were carried out for the study. The first interview with the importing agents was to find out the apparel CAD system's supplying situation. The second interview with the users of apparel CAD system was about the usage of the systems and related informations. The last interview was about the pattern making facilities, which was pointed out by the users to be the most inconvenient part of apparel CAD systems. The results of the survey were: 1. The supply and demand of apparel CAD systems is increasing. 2. The education, training, maintenance of the system should be improved by the supplier. 3. Apparel CAD systems are used for various production systems in the apparel industry. 4. 100% of the systems are utilized for pattern input and 89% of the systems are utilized for marker making. Only 15% of the systems are utilized in pattern making process, which 80% of the users realize to be computerized. 5. The most serious barrier to the better usage of the system is the communication with the system in foreign language. This barrier could be lifted when Korean apparel CAD system is developed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.6
• /
• pp.977-987
• /
• 2018

This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

• The Research Journal of the Costume Culture
• /
• v.21 no.2
• /
• pp.167-182
• /
• 2013

The purposes of this study were to identify dimensions of shopping orientation and preferences of fashion trade areas, to test differences in the preference factors and usage levels of fashion trade areas as determined by shopping orientation and demographic characteristics. Questionnaires were administered to 406 adults in their twenties and thirties visited major fashion trade area in Seoul. The results of the study were as follows. First, five groups were identified based on shopping orientation: combined value-oriented group, convenience-oriented group, hedonic value trend-oriented group, economic-value oriented group and brand-oriented group. Second, the most frequently visited trade area was Myungdong, and there were significant differences in the usage levels of the trade areas except Dongdaemun, Samsung station COEX, Jamsil and Gangnam Express Bus Terminal among the groups determined by shopping orientation. Sinsa Garosoogil, Apgujeong Chungdam and Samsung Station COEX were preferred by hedonic value trend-oriented group. Daehakro and Myungdong were preferred by combined value-oriented group and convenience-oriented group. Third, significant differences were also found in all groups in the preference factors of the trade area as determined by shopping orientation groups when purchasing clothing. Forth, female preferred Gangnam Express Bus Station and Jamsil than male did. Those who in their early twenties preferred Daehakro and Myungdong the most and those who in early thirties and late twenties concerned service policy the most. The results imply that the consumers tend to visit the nearest fashion trade area by their residence(or work, school) and consider the location and accessibility of the trade area as the most important factor.

• Fashion & Textile Research Journal
• /
• v.16 no.6
• /
• pp.908-920
• /
• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• Fashion Information and Technology
• /
• v.2
• /
• pp.33-39
• /
• 2005

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.910
• /
• pp.1292-1299
• /
• 2004

This survey was carried out on 256 smallholder farmers of the Jeonbuk Province to analyze their current behavior in pesticide usage and the use of protective clothing during spray work. The interviewees were at the age of about 50's in both males and females: they performed spray work mainly for their own farms. Many of them were not very well aware of the danger of pesticides and the adequate methods of pesticide handling. Water drinking and smoking during break time were the endangering factors of pesticide intoxication, reaching to 30-60% sprayers. Most of sprayers had experienced the exposures to pesticides during spray work and appealed some subjective clinical symptoms to the exposure, but they seldom sought medical treatments. More than 70% of respondents had not been wearing protective equipments during spray work. The results will be used as basic information in designing the improved protective clothing more acceptable by pesticide sprayers.