• 제목/요약/키워드: Clothing trade

검색결과 121건 처리시간 0.027초

GIS를 이용한 대학생 의류 구매의 상권 방문 분석 - 구매 시기를 중심으로 - (Analysis of Visiting Trade Area by College Students for Clothing Purchase using GIS - Focused on Buying Time -)

  • 정현주;최은미
    • 한국지리정보학회지
    • /
    • 제9권2호
    • /
    • pp.183-193
    • /
    • 2006
  • 본 연구는 부산에 거주하는 대학생들의 의류 구매(정장 및 캐주얼) 상권에 따른 공간행동이 주중과 주말의 구매 시기에 따른 것을 살펴보는데 그 목적이 있다. 질문지를 통해서 분석했으며, SPSS 통계 분석 중에서 맥네마 분석기법을 이용하여 대학생들의 의류 구매 시기를 주중과 주말로 분류하여 분석하였다. 분석결과 통계적으로 유의한 차이가 있는 것으로 나타나 어떻게 차이가 있는지 GIS를 통해 시각적으로 살펴보았다 이와 같이 시각적으로 이해하기 위해 GIS의 프로그램 내에서 스파이더 분석방법을 이용하여 대학생들의 정장과 캐주얼의 구매 시 상권방문에 따른 공간행동을 나타내었다. 본 분석을 통해서 의류업체는 소비자들의 의류 구매 특성을 개별적으로 파악하여 전체적으로 혹은 부분적으로 분석함으로써 상권 및 점포 전략을 세우는데 유용하게 이용할 수 있을 것이다.

  • PDF

조·일간의 교역품이 조선의 복식문화에 미친 영향(I) - 일본으로 부터의 수입품을 중심으로 - (The Influence of the Trade Goods Between the Chosun Dynasty and Japan on the Costume Culture of the Chosun Dynasty (I) -Centered on the imported goods from Japan-)

  • 이자연;박춘순
    • 한국의류산업학회지
    • /
    • 제5권4호
    • /
    • pp.331-336
    • /
    • 2003
  • This study is to research the influence of Caesalpinia sappan which was imported through the exchanges between the Chosun dynasty and Japanese envoys during the early Chosun dynasty. Korea interchanged politically and culturally with Japan since ancient times. Particularly, the good-neighbor foreign policy toward Japan grew into trade relations. The diplomatic mission, under the name of Tongshinsa, was dispatched 12 times in total. Plenty of goods were exchanged through the visiting of Japanese envoys as well as through the activities of Korean envoys. In other words, the Korean-Japanese relations were at first focused on the political and diplomatic etiquette and gradually evolved into economic exchanges. Trading goods were various, including food, clothing, etc. Caesalpinia sappan, a red dye, was the most imported goods from Japan, but it was sold at a very high price, which caused luxurious trends in clothing. However, these sumptuous moods of the upper classes were decreased in the 16th century. Some of the reasons are : the difficulties of Japan's trade with the Caesalpinia sappan producing countries in South-east Asia, the transition of the high classes' preference from red clothing into Chinese BaecSa and SaraNeungDan, and the comparative decrease in the demand of Caesalpinia sappan by the changed understanding of Honghwa. Therefore, the early Chosun dynasty's clothing trends were due to the relationships between the Chosun dynasty and Japan.

A Comparative Study on the Korean and Chinese University Students′ Materialism and Clothing Attitudes

  • Kim, Yong-Sook;Wang, Hai-Yan;Park, . Hyo-Won
    • 한국복식학회:학술대회논문집
    • /
    • 한국복식학회 2003년도 International Costume Conference
    • /
    • pp.76-76
    • /
    • 2003
  • There have been many cultural and economic exchanges between Korea and China from ancient times because of geographical neighborhoods. Also, we can see easily Chinese fashion among Korean and Korean fashion among Chinese because of more frequent contacts between two countries after China joined World Trade Organization in 2001.

  • PDF

세계 주요 의류수출국의 의류수출 패턴 (The Pattern of Clothing Export in Leading Countries)

  • 지혜경;이은영
    • 복식
    • /
    • 제56권3호
    • /
    • pp.81-90
    • /
    • 2006
  • The objective of the study is to review trends of clothing export in important countries of the world and thus to know the present stage of clothing export in Korea. For the purpose, changes of export amount, competitiveness and product life cycle were analysed in the countries from the 1960's to the 1990's. The results are as following: First, on the aspect of export amount, industrialized countries lost the lead to newly industrializing countries from the 1960's. Developing countries, as China, win the lead. Second, on the competitiveness aspect, industrialized countries lost competitiveness to newly industrializing countries before the 1960's. And newly industrializing countries were outpaced by China in the export competitiveness from the early 1990's. Third, on the aspect of product life cycle, industrialized countries go first through each period of product life cycle, introduction, growth, maturity and decline, and they all, excluding Japan, sustained period of Maturity for a long time. newly industrializing countries and developing countries go orderly through each period of product life cycle after industrialized countries. As to Korea, duration of each period was short. Specially characteristics of decline period appeared partly in the early 1990's. From the results, the theory of product life cycle, helping to explain changes in production and trade in new product lines, estimated to applicable to clothing export. The phenomena, Italy, Hong Kong and America sustain high competitiveness in the world clothing market for a long time, is needed to be studied carefully. The study about strong points in their clothing industries and competitiveness drive program be to influence Korean export policy in the future.

WTO 체제가 의류산업에 미치는 영향(제1보) -관세율변화가 최종 의류소비자에게 미치는 영향- (Impact of Clothing Tariff on Consumer Surplus in Korea after WTO Agreements(Part I))

  • 전양진
    • 한국의류학회지
    • /
    • 제22권1호
    • /
    • pp.108-115
    • /
    • 1998
  • The objective of this study was to estimate the quantitative loss of the consumer surplus due to the tariffs on clothing imports during the WTO starting periods. For 1984-1996, the import price elasticity of the clothing was estimated from the regression of pet capita clothing imports on Per capita GNP, import price index and domestic producer price index. Then the quantitative losses of the consumer surplus in clothing were obtained from the simplified formula for 1990-1995. In spite of the decrease in textiles St clothing tariff rates, consumer costs were increasing, which was caused by the tremendous increase in clothing imports during the same period. The loss of the consumer surplus was 7131 billion wonts in 1995, which accounted for 6.4% of the total clothing expenditure.

  • PDF

아메리칸 인디안(American Indian) 복식에 관한 연구 (A Study on Clothing of American Indian)

  • 이숙희
    • 한국의류학회지
    • /
    • 제18권3호
    • /
    • pp.368-386
    • /
    • 1994
  • The primary purpose of this study was to identify the diversity and embellishment of American Indian clothing and relationship between culture and clothing in American Indian Culture Areas. After the introduction of European material culture, change in American Indian clothing was conducted. The result of the Study as follows: 1. The most influential factors affecting the diversity of American Indian clothing were environmental factors. Climates and geographical features, Raw material were reflected in clothing style and clothing material in each culture Area. 2. Economic situation and life style were shown to be influential to clothing development. The best known instance of this was greatly elaborated clothing and personal adornment of the Plains who had higher stand of life and nomadic life style. 3. Religious concepts were important factors influencing American Indian clothing. Indian tribes had different ritual performance they used particular motifs in clothing. Clothing, such as "ghost shirt", Apache medicine shirt and Pueblo ceremonial clothing, served hidden pur- poses. 4. Techenology was another factor identified in this study as influencing American Indian clothing. Especially, weaving skills of Southwest played a great role in textile development. Pueblo "manta" and Navaho "bil" were famous for Indian costume. 5. European material culture allowed great change of traditional native Indian clothing. American Indian had new material, new styles, new concept of clothing. 6. American Indian, although Indian applicated European trade goods, was actually quite conservative in retaining traditional designs and modes of decoration. Asthetics and traction of American Indian were reflected in American Indian clothing.d in American Indian clothing.

  • PDF

한국 패션 브랜드 글로벌 마케팅 전략 -미국 진출 사례조사를 중심으로- (Global Marketing Strategies for Korean Fashion Brands -Focused on Companies Entered the US Market-)

  • 신수연;조정아
    • 한국의류학회지
    • /
    • 제33권1호
    • /
    • pp.22-32
    • /
    • 2009
  • The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

의류산업을 통한 전자상거래 활성화 전략 방안 연구 (A Study on Encouragement Strategy of Electronic Commerce through Clothing Industry)

  • 서신림;이현창;진찬용
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국해양정보통신학회 2011년도 추계학술대회
    • /
    • pp.628-629
    • /
    • 2011
  • 전자상거래는 판매자와 구매자간 인터넷으로 거래가 이루어지는 형태이다. 전자상거래를 기반으로 현대 정보 기술 및 네트워크 기술, 금융 전자 수집, 관리, 정보 기술, 비즈니스 및 전체 무역 정보 네트워크가 용합되어지고 있다. 무역 활동의 과정가운데 전자화, 네트워킹 및 디지털화로 물류, 자금 및 정보류 등 새로운 무역이 출현되고 있다. 오늘날 전자상거래는 경제 구조를 변경하고 있으며, 21세기의 경제 발전의 중요한 추진력이 되고 있다. 이에 본 연구에서는 온라인 쇼핑물의 차별화된 특징을 분석하고 구축함으로써 고객 구매력 증진을 목표로 한다. 이를 위해 업무 프로세스의 차별화된 기획 및 구현된 여성사이트 개발에 필요한 과정을 중심으로 의류 사이트를 중심으로 전자상거래 구축, 작용에 관해 기술하였다.

  • PDF

한·미 FTA에 대한 한국섬유업체의 인식 및 대응방안에 관한 연구 (A Study on Awareness and Responses of Korean Textile Firms against Korea-US FTA)

  • 하주영;이현옥;구양숙
    • 한국의류산업학회지
    • /
    • 제17권6호
    • /
    • pp.978-987
    • /
    • 2015
  • This study investigates the awareness levels of Korean textile companies and develops appropriate response plans for the Korea-US Free Trade Agreement. The study also explores practical and realistic directions that the Korean textile industry must initiate. A qualitative study was conducted on 10 individuals for a more in-depth and demonstrative understanding that provide a better awareness on the responses of the textile industry towards the Korea-US FTA. The results of this study are as follows. First, the effect of the Korea-US FTA on the textile industry was insignificant. Second, industry members determined that fabric sectors and specialized fabrics (such as industrial materials and finished clothing products) could realize benefits through the Korea-US FTA. Third, industry members emphasize that the current focus is on FTAs by countries that have solidified their positions as manufacturing and sewing bases for the US and Europe (such as Southeast Asia) and not the Korea-US FTA. Based on results acquired through this study, the response measures to enter the U.S. market are as follows. First, the industry must develop high-performance and high value-adding direct export products suited to the needs of the US market in order to realize the benefits of the Korea-US FTA. Second, the industry and government must cooperate to actively host and participate in overseas trade shows that can actively open sales channels within the US. Third, the self-sustainability of textile companies must be cultivated through continuous and focused government training.

East and West Meet in Africa: Effects on Clothing and Textile Businesses in Kenya's Liberalized Economy

  • Wanduara, M.W.;Oigo, E.B.;Nguku, E.K.
    • The International Journal of Costume Culture
    • /
    • 제13권2호
    • /
    • pp.101-103
    • /
    • 2010
  • Liberalization may be described as the opening up of the economy to the outside world by relaxing government trade and economic policy restrictions to allow imports. In Kenya, this took place in the early 1990s and it had negative and positive effects on businesses manufacturing and retailing clothing and textiles. This case study narrates what has happened over the last 20 years to businesses in Nairobi, Kenya dealing in clothing and textiles. Some of the original businesses have closed down and been replaced by new ones. More small scale Kenyan businesses have been started dealing in clothing imports from the East and West selling both new and second hand clothes. There has been increased employment in the small scale clothing and textiles sector in garment making and retailing. All in all, liberalization has forced large and medium scale textile manufacture to change strategy so that they target selling to the export market more than to the local market.

  • PDF