• 한국의류학회지
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• 제26권11호
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• pp.1615-1626
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• 2002

The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

• 한국대기환경학회지
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• 제22권2호
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• pp.249-257
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• 2006

In this work, the adsorptive and desorptive behavior of reduced sulfur compounds (RSC) was investigated using the combination of the Peltier cooling (PC)/thermal desorption (TD) unit with the gas chromatographic (GC) detection technique. To examine the adsorptive characteristics of RSC on clothing materials, a total of nine experiments were conducted in a stepwise manner. Once small towel pieces are exposed to significant quantities of RSC standards with high concentrations (10 ppm), the desoprtion stage was then induced by deloading RSC with ultrapure $N_2$ at three different flow rates (FR) of 20, 40, and 60 mL/min. At each FR, the total deloading volume of 400, 800, and 1,600 mL were maintained. These results were then compared in terms of odoring efficiency by dividing the total amount of desorption with the total amount used for exposition or RSC loading. The results indicated that desorption reaction of certain compounds ($CH_3SH$ and DMS) can be influenced significantly with the reducing FR, while they are not affected directly by the total deloading volume. In addition, when the extent of adsorption was compared for most S compounds by the odoring efficiency term, the extent of absorption generally occurred at approximately 1/1000 level of original exposition.

• 동아시아경상학회지
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• 제11권2호
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• pp.29-38
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• 2023

Purpose - The current study aims to learn how fashion consumers now feel about environmental issues. The significance of "green fashion product creation" in resolving environmental issues is explored. It also examines how customers' environmental consciousness has evolved due to the introduction of green fashion products. Research design, data, and methodology - The study methods, procedures, and results of the 16 publications included in this literature review were critically examined. The data sources, analyses, and key findings presented in each publication were compared and contrasted. To better understand how to raise environmental consciousness among customers. Result - The investigation indicates a total of four results why eco-friendly product should be developed to attract potential green consumers. Four solutions are as follows; (1) Encourages Sustainable Consumption Behavior, (2) Increases Consumer Environmental Awareness, (3) Improves Corporate Social Responsibility, and (4) Enhances Competitive Advantage. Conclusion - Promoting sustainability in the fashion sector requires full visibility throughout the supply chain. Companies in the fashion industry would serve their customers better if they were more forthcoming about the resources, methods, and circumstances that went into making their wares. Consumers may accomplish this by including instructions on the packaging or posting them on the business's website.

• 한국의류산업학회지
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• 제15권4호
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• pp.554-564
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• 2013

We provide an empirical assessment that examines the differences in appearance management behavior, life satisfaction and demographic variables between groups classified by individual lifestyle. Questionnaires were administered to 513 female and male adults over 17 years of age in the Daegu and Kyungbok metropolitan regions. Descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied to analyze data from 513 respondents. The results are as follows. First, we did a cluster analysis on the appearance management behavior of weight training, skin care, hair care, make-up and clothing selection. Four groups (passive, rational, fashion oriented, and active typed) where classified according to individual lifestyle. Second, the rational and active groups were more interested in the social life, environmental stability, health, fashion and economic seeking life. They were also more involved in appearance management behavior and in a higher level of life satisfaction. However, the differences of life satisfaction among the lifestyle group (male) were not statistically significant. Third, females with higher level of income and education (among the demographic variables) belonged to the active group. We found significant differences in appearance management behavior, life satisfaction and demographic variables among male and female groups classified by lifestyle.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

• 한국의류학회지
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• 제43권4호
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• 디자인학연구
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• 제17권4호
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• pp.289-298
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• 2004

인터넷의 눈부신 성장은 소비자의 제품평가와 구매활동에 많은 영향과 변화를 주고 소비자들의 새로운 라이프스타일과 제품구매활동은 인터넷쇼핑몰의 발전을 촉진시키고 있다. 그러나 대다수의 인터넷쇼핑몰에서는 직접 경험을 통해 판단할 수 있는 경험재나 소비자들의 위험지각이 높은 고관여 제품보다 객관적 정보에 따라 이성적 판단이 가능한 저관여 제품이나 탐색재 등이 많이 취급되는 등 한계와 문제점을 가지고 있다. 따라서 본 논문은 인터넷 안에서 가상현실의 구현이 가능한 Web3D를 적용시켜, 급속히 변하고 있는 소비자들의 구매욕구와 새로운 마케팅 전략을 부합시키고 기존의 인터넷쇼핑몰이 가지고 있는 한계점을 극복할 수 있는 새로운 인터넷쇼핑몰에 대해 연구하였다. 특히 직접경험을 통한 구매를 선호하는 패션의류에 관련하여 Web3D를 이용한 인터넷의류쇼핑몰이 기존의 쇼핑몰에 비해 소비자의 제품에 대한 태도와 구매의도의 차이를 조사, 연구함으로써 Web3D 인터넷의류쇼핑몰의 새로운 가능성과 앞으로의 극복방안을 제시하였다.

• 한국환경과학회지
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• 제24권5호
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• pp.633-639
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• 2015

The experience of natural dyeing is expected to be effective in promoting health through good exercise, in giving emotional stability based on the functional aromatic components of the dyeing material, and in improving self-esteem and increasing positive experiences through the behavior of creation. A natural dyeing material easily found around us, artemisia has long been used in food and Oriental medicine and was recently found to contain antioxidative, anticancer, deodorizing, antibacterial, anti-obesity, and anti-diabetes substances through chemical analysis. It has also been reported that group reminiscence therapy using the fragrance of artemisia is effective in relieving pain and depression and in promoting ego integrity in the elderly population. This study aimed to make a comparative analysis of dyeability, washing fastness, and deodorization between Artemisia princeps, Artemisia iwayomogi, and Artemisia annua, all of which are considered to be healthful and functional dyeing materials, among about thirty domestic plants in the genus of Artemisia and to provide basic data concerning natural dyeing in mind-peace education for the silver generation. The fabric dyed and post-mordanted at $80^{\circ}C$ for 40 minutes showed the greatest surface color variation; in this condition, artemisia princes (32.29) gave the greatest color difference, followed by artemisia iwayomogi (31.07) and artemisia annua (26.17). While all the types of artemisia were excellent in washing fastness, dry-cleaning fastness, and rubbing fastness at the fourth- or fifth-grade, light fastness was at the third grade for artemisia princes, at the second to third grade for artemisia annua, and at the second grade for artemisia iwayomogi; therefore, artemisia princes was found to give better fastness than the other two types of artemisia. In determining functionality of the fabric dyed with artemisia, deodorization test also found that the fabric dyed with artemisia princes had 20% higher deodorization.

• 한국멀티미디어학회논문지
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• 제16권8호
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• pp.962-971
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• 2013

본 논문은 멀티센서를 장착한 스마트의류에서 수집된 데이터를 기반으로 사용자 상황 및 행동을 추론하는 기법을 제안하고 이를 스마트폰 앱으로 구현하였다 제안된 스마트 의류는 자이로, 온도, 가속도 센서로 착용자의 건강상태와 활동 수준을 모니터링 할 수 있다. 스마트의류에 생체신호는 블루투스로 스마트폰에 전달된다. 이를 통해, 사용자는 스마트 앱에서 사용자의 상태와 활동수준에 대한 실시간 정보를 확보할 수 있다. 멀티 센서로 사용자 상황 및 행동 추론은 매우 어려우며, 외 내부 환경, 온도, 진동 등에 따라 센서의 측정값이 달라지는 잡음환경에서, 잡음을 줄이면서도 사용자 행동을 판단할 수 있는 디지털 필터와 추론 알고리즘이 요구된다. 본 논문에서는 멀티블록필터를 적용하고, 행동인지를 위한 3축 값을 하나의 대표 값으로 처리하는 SVM을 사용하였다.

• International Journal of Costume and Fashion
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• 제7권2호
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• pp.1-17
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• 2007

The purpose of this study was to identify appearance management behavior related to well-being lifestyle of women. The results of the study were as follows: 1. The factors relating to a well-being lifestyle were personality and value, fashionable appearance, leisure activity, healthy food, brands, social activities, reasonable consumption, environmental protection, and individuality. The factors of appearance management behavior were weight management and skin care, apparel and accessory management, dietary treatment, bathing, make-up and hair styling, underwear management, using hospitals, beauty salons, and identity kits. 2. Women were classified into 4 kinds of groups: well-being, reasonable value pursuit, ostensible consumption, and bad-being. 3. The members of the well-being group were generally married, highly educated, had a high income, and spent a lot of money for their appearance management. They had a high level of appearance management in terms of weight and skincare, apparel and fashion accessories management, dietary treatment, bathing, make-up and hairstyling, underwear management, and in the use of hospitals and beauty salons. The members of the reasonable value pursuit group were generally married, less educated, with a medium income, and spent little for their appearance management. Members of the ostensible consumption group were generally unmarried, with a low income but spent lot of money for sundries and appearance management. They also had a high level of appearance management with regard to weight training and skin care, apparel and fashion accessory management, underwear management, the use of hospitals and beauty salons, and using identity kits. Members of the bad-being group were generally unmarried, had low incomes, little disposable income, spent little on appearance management, and didn't manage their appearance as a whole.