• Journal of the Korean Society of Costume
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• v.37
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• pp.211-230
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• 1998

Advertisements provide consumers with in-formation and knowledge about products and help a society to sustain homogeneity by actively reflecting important characteristics of mass culture. Yet this reflection is a selective and purposeful representation by the party of the fashion manufactures and carries the intention of stimulating and augmenting desire for commodities aiming to perpetuate capitalism. This study understood this selective reflection of mass culture by advertisements as a feature of hegemonic struggle between/fashion business and consumers and defined the values selected by advertisements as ideologies supporting the consumption ideology of capitalism. The purpose of this study was to examine the contents of the ideologies expressed in the clothing advertisements in women's magazines to persuade consumers into consumption. The method of study was mainly qualitative with subsidiary citations from the results of content analysis. The objects of analysis were clothing advertisements in 1996 issues of CeCi and Woman Sense, which were identified as the two most popular women's monthly magazines. The ideologies identified were ideologies concerning (1) Self Identity, (2) Sensibility, (3) Sex Role, (4) Globalism, (5) Youth, (6) Leas-ure and Pleasure. Repeated and insisted as natural and true, there values were proposed to be believed as common senses and studies re-port that values of advertisements are ac-cepted as more readily as they are more unreasonable, and the acts and behaviors expres-sed within advertisements are often imitated in real life situations. Therefore, it is highly probable that these values emphasized within advertisements are enacted in thoughts and behaviors of consumers' real life. Accordingly the author suggests that critical interpretation of advertisements is seriously required to fully understand the commodity ridden post industrial society of today and to lead a subjective life within it.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.104-119
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• 2012

Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers' attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and $x^2$-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.578-592
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• 2023

This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

• Journal of Korean Home Economics Education Association
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• v.22 no.1
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• pp.51-65
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• 2010

The purpose of this study was to raise the awareness of LOHAS(Lifestyle of Health and Sustainability) in the secondary school students. We extracted the related contents to LOHAS from the unit of 'The choice and maintenance of clothing' in the second-year's textbook of Technology-Home Economics, and selected the learning subjects. We also developed the new teaching-learning process plan on practical problem focused lesson, and applied them to the eight classes located in Siheung, Gyeonggi-do, for 5 hours per each class. The learning subjects of the teaching-learning process plan included five items as followings; general awareness, organic fashion, natural fabric, recycled material fashion, and natural dyeing, which were related to LOHAS consumption. The overall topic of the teaching-learning process plan was 'What should do to raise the awareness of LOHAS in order to practice LOHAS consumption in the choice of clothing'. Consequently, the results were abtained as follow; The general awareness of LOHAS as well as the awareness of LOHAS consumption in the choice of clothing increased after classes significantly, compared to those before. Thirty-four materials including worksheets, reading materials and teacher's guide could help to raise the awareness of LOHAS. Also these classes enabled the students to raise their awareness of LOHAS, to improve their opinions and attitudes on LOHAS consumption in the choice of clothing, and to take an interest in the lesson of Home-Economics. This study might have the educational significance in that it made the students directly participate in the national and social trend of the awareness of LOHAS, and upgrade their quality as good LOHAS consumers. Also further teaching-learning process plan in Home-Economics are necessary to promote the awareness of LOHAS for better health, environment, and society.

• Journal of Korean Home Economics Education Association
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• v.25 no.2
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• pp.21-47
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• 2013

The purpose of this study is to examine the previous literature in home economics and contents and achievement standards of 2009 revised curruculum in relation to character education. To achieve this purpose 1) the literature review in human development and family, self-management and consumption life, food, clothing, and housing life area is critically discussed in relation to character education, and 2) curriculum contents and achievement standards are analysed in relation to the six pillars(trustworthiness, respect, responsibility, fairness, caring, and citizenship) of character education proposed by Josephson Institute. The results of analysis are verified by five experts in home economics content areas. Specific results of relation between home economics contents/achievement standards and six elements of character education are as follows. Human development and family area is most closely related with all elements of character education among other content areas. In Self-management and consumption life areas, self-management sub-area is very closely related with responsibility element; and consumption life sub-area is very closely related with citizenship element. In food area, health diet and eating sub-area is very closely related with trustworthiness, respect, and responsibility elements; and eco-frendly diet and food sub-area is very closely related with all six elements. In clothing area, clothing and self-expression sub-area is very closely related with trustworthiness, caring, and citizenship elements; and eco-friendly clothing and clothing reform sub-area is very closely related with responsibility, caring, and citizenship elements. In hosing area, housing and living environment sub-area is very closely related with responsibility and caring elements; and sustainable living and decorating living space sub-area is very closed related with trustworthiness, fairness, and citizenship elements.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.1010-1020
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• 1997

For this study, we did needlework of the sample considering practical aspects of production and consumption of silk, high-quality material for women's clothes, and then analyzed the state of the seam puckering after press and dry cleaning, estimated the Seam Puckering based on the mechanical properties of silk related to machine sewing, and examined the effects which Mechanical Properties have on Seam Puckering closely. Through this, we reach the following conclusion. 1. There are three types of seam puckering for each stage, which are caused bathe smoothness of the surface by press, and the difference between the shrinkage rates of fabric and sewing thread by Dry Cleaning. 2. In analyzing seam puckering classified by each step, seam puckering after sewing the fabric is related to WT negatively, while to RT and W positively. Seam puckering after sewing and pressing the fabric is related to WT, RC, MMD negatively and seam puckering after sewing, pressing anddry cleaning the fabric isrelated to WT negatively, too. 3. Concerning the mechanical properties of the sample with a little seam puckering, WT, LC, WC, RC, MMD, SMD is relatively large while RT, B, 2HB is small. 4. Judging from the result of estimating seam puckering based on mechanical properties, the estimate-formula is satisfied in this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.670-679
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• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.1
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.261-272
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• 2021

The purpose of the present study was to evaluate the thermal insulation of air-filled winter jackets according to the amount of air-filler using a thermal manikin. The insulation of these jackets' was compared to a down padded jacket with an identical design and size. The amounts of air-filler were 100% (26,219 cm³), 70% (18,645 cm³), 50% (13,110 cm³), and 0% (0 cm³). The results showed that a clothing insulation (Icl) of 0%, 50%, 70%, and 100% air, and 100% down jackets was 0.208, 0.243, 0.207, 0.176, and 0.315 clo, respectively. In addition, the down jacket with waisttaped had a clothing insulation of 0.369 clo. However, the highest value of clothing insulation per clothing weight was the 50% air-filled jacket in all conditions. In terms of regional power consumption of the thermal manikin, the down jacket consumed less power for the shoulder and chest than the air-filled jackets. In conclusion, in order to maximize the thermal insulation of air-filled jackets, an optimal amount of air-filler, that is, an amount which does not compromise (break) the layer of inner air between the surface of manikin and the lining of the jacket, should be explored. Further studies on lining materials, end-closed design, and changes in thermal insulation under the conditions of strong wind or heavy snow are recommended.