• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.715-725
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• 2010

This study suggests through an examination of maternity wear sold in domestic markets a design for maternity wear trousers that integrate functionality, aesthetics, and marketability. This study targeted women who had maternity wear experience to obtain basic information for the design of maternity wear trousers. This study conducted questionnaire research on maternity wear and surveyed the growing on-line maternity market. The results are as follows. First, in the questionnaire research on wearers of maternity wear, women 26-35 years old were the main consumers and emphasized comfortableness as the significant reason for buying and using maternity wear. Second, the centering on pants were evaluated to be the most uncomfortable item among maternity wear and confirms the necessity for a maternity wear design whose bodily fitness is high according to the trouser panel. Third, a standard for the specific design was established to solve maternity wear problems based on the analyzed information. This was established by having a concept as a minimal motive in 'new naturalism' that is the aesthetics of slackness for the $21^{st}$ century. A specific design was developed with 6 kinds for skirts and 9 kinds for pants.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.181-189
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• 1996

We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.

• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.141-169
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• 2009

This study investigated the effect of the money resource on the resource use behaviors of undergraduate students. The aim of the study was the examination of the relationship between undergraduate income and clothes-purchasing behavior. A total of 415 undergraduates residing in Gwangju City and Chonnam Province were interviewed by means of a questionnaire. SPSS 12.0 software was used for statistical analysis. Cronbach's $\alpha$, t-test, one-way ANOVA, Duncan's multiple range analysis and chi-square analysis were all conducted to acquire the results. The main results of this study are as follows. First, the average undergraduate income average was relatively high. Second, the motive for clothing purchases by undergraduates was to buy clothes similar to those which they already had. The undergraduates acquired their purchasing information from past experiences of buying clothes and considered design, quality and color when choosing their clothing. They purchased their clothes at retail stores and on average bought clothes about once a month. Although theaverage monthly expenditure on clothes was over 100,000 won, in general, the undergraduates spent between 50,000 and 100,000 won a month. They mainly paid cash when they purchased their clothes. Third, by analyzing the income, clothes-purchasing behavior, and clothes purchasing frequency of undergraduates, significant statistical differences in average monthly clothes expenditure and payment methods were detected. The results of the study can be used to understand the patterns of undergraduate money resource usage behaviors and can be utilized as an educational resource at home and within educational institutions.