• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.279-289
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• 1998

This study was performed to investigate the dimensions of clothing attitudes and to study differences of the dimensions according to the demographic variables. The subjects selected for final analysis were 595 adults ranging from 20's to 50's in age. The clothing attitudes were classified into nine dimensions: fashionability, clothing involvement, clothing conformity, modesty, status symbolism, comfort, manageability, individuality and economy. And the dimensions were significantly different according to monthly expenditure on clothing, sex and educational level.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.11-22
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• 2009

The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.1
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• pp.27-35
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• 1986

The purposes of this study were: 1) to investigate four aspects of high school students' clothing attitudes as compared with their needs and family value orientations. 2) to ascertain whether differences existed between toys and girls on four aspects of clothing attitudes. Needs were measured through The Need Diagnosis Scale (Jaung-Ku Whang: 1965). Family value orientations were measured through The Home Environment Inventory(Won-Sik Jung : 1970). Four aspects of clothing attitudes were assessed by means of Lee; Kahng; Lee; Yang's questionnaires. The questionnaires were administered to a sample of 576 senior high school students(285 boys and 291 girls) in Won-Ju. The data was analyzed by correlations, multiple regression, t-test. The results were as follows : 1) Need for exhibition was positively related to clothing exhibition and fashion interest for both boys and girls, and clothing conformity for boys only. Need for exhibition was negatively related to clothing modesty for boys only. Need for affiliation was positively related to clothing exhibition for both boys and girls, fashion for girls only, and clothing conformity for boys only. 2) Social climber family value orientation was positively related to clothing conformity and clothing modesty for boys only. Materialistic family value orientation was positively related to clothing exhibition. Traditional family value orientation was positively related to clothing modesty for both boys and girls, and negatively related to clothing exhibition. 3) Girls scored significantly higher than boys on attitudes toward fashion and clothing modesty, whereas boys scored significantly higher than girls on attitudes toward clothing conformity.

• Journal of Fashion Business
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• v.12 no.5
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• pp.141-154
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• 2008

The purpose of this study was to identify factor structure of consumption value, clothing attitudes and the effects of consumption value on clothing attitudes. Questionnaires were administered to 513 college students living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, multiple regression, t-test, ANOVA, and Scheffe-test. The findings are as follows. Consumption values were composed of five factors such as social value, differentiated individuality, material value, functional value, and circumstances value. Clothing attitudes were composed of five factors such as pursuit of individuality, fashion interests, utility pursuit, appearance conspicuousness, and social approval. The effects of consumption value on each of clothing attitude variables, pursuit of individuality, fashion interests, appearance conspicuousness, and social approval were explained by the factors such as social value, differentiated individuality, and functional value, utility pursuit by social value, functional value, and circumstances value.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.261-267
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• 1978

The purpose of this study was to investigate the relationship between clothing behaviors and general values of Che-ju college women. General values were measured by The Allport-Vernon-Lindzey Study of Value, which determines the relative prominence of six basic values. General clothing behaviors were assessed by statements dealing with interests in status symbol, fashion and practicality of clothing. Measures of attitudes toward blue jeans consists of: attitudes regarding practicality and youth symbol. In addition the possession, and frequency of wearing blue jeans were assessed. The sample consisted of 284 students in Che-ju college women, Korea. The data, collected by means of a self-administered questionnaire, were analyzed by correlations and t-tests. The results indicate that: 1) Economic value was positively related to the status symbol of clothing. 2) No correlation was found between political value and the fashion of clothing. 3) Social value was positively related to the practicality of clothing, however, no correlation was found between social value and attitudes regarding practicality of blue jeans. 4) Practicality attitudes toward blue jeans was positively related to the practicality of clothing, whereas youth symbol attitudes toward blue jeans was positively related to the fashion and the status symbol of clothing. 5) The groupth which had blue jeans had higher interest of fashion in clothing than the groupth which had no blue jeans.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.29-38
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• 1989

The purpose of this study was to examine the relationship of clothing behavior with such psychological variables as self-esteem and impulsiveness, to disclose the relationship between children's clothing behavior and their mother's child-rearing attitueds, to investigate the levels of clothing behavior according to children's sex and their mothers having job. Questionaires for clothing behavior and child-rearing attitudes were chosen from ones which were used in privious studies, and the items were selected on the Cronbach's Alpha Reliability Coefficient. For mearsurement of impulsiveness, a portion of "personality Inventory" by Beommo Chung was used, while Robinson and Shaver's self-esteem scale was adopted for mearsutement of self-esteem. Clothing behavior was composed of 6 variables: clothing interest, clothing satisfation, clothing management, clothing sex-role, clothing comfort, and clothing independence. Samples were 380 boys and girls (4th, 5th, 6th grade) of three elementary schools in Seoul, Korea. The data were analyzed by correlation coefficient, t-test, F-test, and multiple regression analysis. The results were as follows : 1. Self-esteem had positive relations with clothing satisfaction, clothing management, and clothing sex-role. Girls who had higher self-esteem were less interested in traditional sex-role attitudes in clothing. Boys who had higher self-esteem were higher in clothing independence. 2. Those who had higher impulsiveness were higher in clothing interest, but lowere in clothing satisfaction, clothing management, and clothing independence. 3. Loving and receptive child-rearing attitude had positive relations with clothing satisfaction and clothing management, but a negative relation with clothing sex-role. When mothers had higher loving and receptive child-rearing attitude, their sons had higher traditional attitude in clothing sex-role. Democratic and self-regulating child-rearing attitude had no relation with clothing behavior. 4. To lpredict clothing satisfaction, 4 independent variables (selfesteem, impulsiveness, mother's loving and receptive child-rearing attitude, and mother's democratic and self-regulating child-rearing attitude) were selected. The explanatory power of the four variables was 15%. Clothing satisfaction was most influenced by self-esteem, and not significantly influenced by mother's child-rearing attitudes. 5. Clothing interest and clothing management were higher with the girls than with the boys, while clothing comfort was higher with the bodys. 6. When children's mothers had a job, the children tended to have higher liberal attitudes in clothing sex-role.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.565-575
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• 2010

This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

• Fashion & Textile Research Journal
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• v.9 no.1
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• pp.35-40
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• 2007

Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

• Journal of the Korean Society of Clothing and Textiles
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• v.5 no.2
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• pp.13-19
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• 1981

The purpose of this study was to investigate the relationships among the variables of attitudes toward school uniform, three aspects of clothing behavior, self-concept, and selected behaviors. Instruments used to test the hypotheses were 12 items selected from the Behavior Test by Laubach, The Perceptual Orientation Scale by Choi, 14 items to assess the attitudes toward school uniform, and 21 modified items to evaluate conformity, fashion, and modesty in clothing. The questionnaires were completed by 484 2nd grade junior and senior high school girls in Seoul. Statistical analysis was performed using the correlation coefficient, $x^2$-tests, and t-tests. The findings could be summarized as follows: 1) Perceptual Orientation and Behavioral Orientation were not significantly related to attitudes toward school uniform. 2) Perceptual Orientation and Behavioral Orientation were negatively related to clothing conformity, 3) Attitudes toward school uniform and clothing behavior were partially different by the grade level and the type of school. 4) Fashion was positively related to conformity, but negatively related to modesty in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.738-746
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• 1995

The purposes of this study were 1) to find out any significant relationships among genderlogy, gender identity of clothing, and attitudes toward unisex clothing, 2) to investi- gate differences in genderlogy, gender identity of clothing, and attitudes toward unisex clothing between female and male college students, 3) to understand the structual dimension of genderlogy. The theory of this study was Bem's androgyny sex role theory which suggested an individual's masculine and feminine sex role lied on separate lines rather than on a linear line. The research design was an ex post facto survey and the subjects were 222 female college students and 179 male students in Taejeon, Chungnam and Chungbuk province. Using the SPSS program, factor analysis, 1-test, Pearson correlation coefficient, and plot were calculated for statistical analysis. The findings of this study were summarized as follows: 1) The 1.test showed significant differences in genderloy, gender identity of clothing, attitudes toward unisex clothing between female and male college students. 2) There were significant relationship among genderlogy, gender identity of clothing, attitudes toward unisex clothing. 3) The moi or dimensions of genderlogy were found to be traditional sex role and equal sex roles. There were only moderate negative relationship between traditional and equal sex roles and these two dimensions affected differently on the gender identity of clothing, as well as the attitudes toward unisex clothing, therefore traditional sex roles and equal sex roles seemed to lie on separate lines, and the androgyny sex role theory was supported.