• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5998-6008
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• 2015

The value of social network and entrepreneurial orientation has widely been acknowledged as a critical resource of business success. However, the previous studies did not specify each role and conceptually have examined them as separate antecedents of firm performance. This study develops propositions concerning network capabilities and investigates the moderating effects of network structures (degree centrality, closeness centrality, and betweenness centrality) on the relationship between entrepreneurial orientation and firm performance. This research conducted with a sample of 115 small consulting companies in Korea. The findings indicate that closeness centrality moderates the relationship between proactiveness and performance. Also, the combination of betweenness centrality and proactiveness exerts a positive impact on performance. Accordingly, degree centrality enhances the influence of innovativeness on performance. In particular, betweenness centrality exacerbates the influence of risk-taking on performance against our expectation. Overall, these findings conclude the synergistic effects of network capability and entrepreneurial orientation on firm performance. Finally, practical implications and academic propositions are presented regarding the way firms could most effectively utilize entrepreneurial orientation and network capability to maximize firm performance.

• The Korean Journal of Franchise Management
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• v.12 no.4
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• pp.25-40
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• 2021

Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.81-94
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• 2023

The study aims to compare and analyze the social network structures of Qatar Airways,s Singapore Airlines, Emirates Airlines, and ANA Airlines, recording the top 1 to 4, and Korean Air in ninth by Skytrax's airline evaluations in 2022. This study uses NodeXL, a social network analysis program, to analyze the social networks of 5 airlines, Vertex, Unique Edges, Single-Vertex Connected Components, Maximum Geodesic Distance, Average Geodesic Distance, Average Degree Centrality, Average Closeness Centrality, and Average Betweenness Centrality as indicators to compare the differences in these social networks of the airlines. As a result, Singapore's social network has a better network structure than the other airlines' social networks in terms of sharing information and transmitting resources. In addition, Qatar Airways and Singapore Airlines are superior to the other airlines in playing roles and powers of influencers who affect the flow of information and resources and the interaction within the airline's social network. The study suggests some implications to enhance the usefulness of social networks for marketing.

• Korea Trade Review
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• v.47 no.2
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• pp.121-132
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• 2022

This study aims to find out the ESG management keywords in the logistics industry through social network analysis using news article and sustainable management reports. In recent years, global climate change and Covid-19 have spurred companies to step up their new management system called ESG management. ESG is a combination of Environment, Social, and Governance. In the past, companies' financial performance was the most important, but in the current investment market, the movement to reflect ESG management factors in investment decisions is strengthening. This study aims to find out degree centrality, betweenness centrality, and closeness centrality through social network analysis after collecting related keywords to derive ESG management issues of logistics companies. This study collected 2,359 news articles searched under the keywords "ESG", "Logistics". In addition, data on ESG activities were also used for analysis by referring to the sustainable management reports of logistics companies. As a result of the analysis of degree centrality, it was found that ESG management of logistics companies is in progress, focusing on small enterprises and eco-friendly keywords, and is concentrated on social responsibility and eco-friendly activities. In the betweenness centrality analysis, logistics companies such as HMM and CJ Logistics were derived in a high ranking. In the closeness centrality analysis, eco-friendly keywords topped the list, while the number of keywords related to governance was relatively small, suggesting that logistics companies need to improve their governance structure.

• Journal of the Society of Disaster Information
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• v.20 no.2
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• pp.462-469
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• 2024

Purpose: This study aims to analyze data on disaster safety education for migrant youth and to examine the corresponding social perceptions. Method: Data on disaster safety education for migrant youth were collected and analyzed using Textom and Ucinet. The data used in the study were searched on portal websites from 2016 to 2023 using the keywords 'migrant youth+ disaster + safety education'. Result: The analysis results showed that 'education (306)' had the highest frequency, followed by 'safety (287)', 'school (97)', 'society (85)', and 'support (77)'. The keyword with the high degree of centrality, closeness centrality, and betweenness centrality were 'education', 'safety' and 'society'. 'Family' ranked higher in betweenness centrality than the rankings of frequency analysis, degree centrality and closeness centrality, indicating that 'family' plays a significant role as a mediator in the network of disaster safety education for migrant youth. Conclusion: By examining social awareness about disaster safety education for migrant youth, the findings will be used to develop policies and strategies for disaster safety education that consider the unique vulnerabilities of migrant youth in disaster situations.

• Journal of Intelligence and Information Systems
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• v.18 no.3
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• pp.35-51
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• 2012

Cloud computing is internet-based computing where computing resources are offered over the Internet as scalable and on-demand services. In particular, in case a number of various cloud services emerge in accordance with development of internet and mobile technology, to select and provide services with which service users satisfy is one of the important issues. Most of previous works show the limitation in the degree of user satisfaction because they are based on so called concept similarity in relation to user requirements or are lack of versatility of user preferences. This paper presents cloud service selection reasoning which can be applied to the general cloud service environments including a variety of computing resource services, not limited to web services. In relation to the service environments, there are two kinds of services: atomic service and composite service. An atomic service consists of service attributes which represent the characteristics of service such as functionality, performance, or specification. A composite service can be created by composition of atomic services and other composite services. Therefore, a composite service inherits attributes of component services. On the other hand, the main participants in providing with cloud services are service users, service suppliers, and service operators. Service suppliers can register services autonomously or in accordance with the strategic collaboration with service operators. Service users submit request queries including service name and requirements to the service management system. The service management system consists of a query processor for processing user queries, a registration manager for service registration, and a selection engine for service selection reasoning. In order to enhance the degree of user satisfaction, our reasoning stands on basis of the degree of conformance to user requirements of service attributes in terms of functionality, performance, and specification of service attributes, instead of concept similarity as in ontology-based reasoning. For this we introduce so called a service attribute graph (SAG) which is generated by considering the inclusion relationship among instances of a service attribute from several perspectives like functionality, performance, and specification. Hence, SAG is a directed graph which shows the inclusion relationships among attribute instances. Since the degree of conformance is very close to the inclusion relationship, we can say the acceptability of services depends on the closeness of inclusion relationship among corresponding attribute instances. That is, the high closeness implies the high acceptability because the degree of closeness reflects the degree of conformance among attributes instances. The degree of closeness is proportional to the path length between two vertex in SAG. The shorter path length means more close inclusion relationship than longer path length, which implies the higher degree of conformance. In addition to acceptability, in this paper, other user preferences such as priority for attributes and mandatary options are reflected for the variety of user requirements. Furthermore, to consider various types of attribute like character, number, and boolean also helps to support the variety of user requirements. Finally, according to service value to price cloud services are rated and recommended to users. One of the significances of this paper is the first try to present a graph-based selection reasoning unlike other works, while considering various user preferences in relation with service attributes.

• IEIE Transactions on Smart Processing and Computing
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• v.1 no.3
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• pp.133-142
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• 2012

This paper presents a salient region detection algorithm for auto-focusing based on the characteristics of a human's visual attention. To describe the saliency at the local, regional, and global levels, this paper proposes a set of novel features including multi-scale local contrast, variance, center-surround entropy, and closeness to the center. Those features are then prioritized to produce a saliency map. The major advantage of the proposed approach is twofold; i) robustness to changes in focus and ii) low computational complexity. The experimental results showed that the proposed method outperforms the existing low-level feature-based methods in the sense of both robustness and accuracy for auto-focusing.

• Journal of Technology Innovation
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• v.11 no.1
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• pp.195-214
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• 2003

Sweden's regional innovation system is built mainly on innovative clusters, several of them - in automobile, steel, new materials, information and telecommunication, and bioscience - world-class. Most successful clusters were developed at local bases imbued with local history. In fact, a cluster's competitiveness is intimately related to its closeness of fit with its local environment. Geographically dispersed clusters in Sweden - some national, others local, and some local but deemed members of a national cluster as well - have already created many new competitive products and services. In 2001, Sweden has eight national and nine regional clusters, and envisioned eleven national and five regional clusters more. The experience of Swedish clusters indicate several elements that determine the ability of cluster policies to promote and strengthen regional economic growth. Cluster policies require strong public sector support, particularly in the form of providing basic national conditions. Regional cluster policies place new demands on national and regional industrial policies. All policies must be closely interwoven without compromising their primary allegiance to their respective areas.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.103-108
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• 2006

Family day care centers, in apartment complexes, which are popular in korea, have merits as day care centers for young children due to their homey environments, closeness to children's homes, and available outdoor playground utilizing open space in the complexes. Thus, It is great potential to develop design guideline of family day care in apartment which are in demand now, The purpose of this study is to provide basic information for develop of design guideline family day care center. Therefore, this study aimed to investigate important the point of issues that influence the development of design family day care center. The study of the point of issues are environment behavior, Murtha & Lee' User Benefit Criteria, and Pattern theory. As a result, this study provide basic data of develop design guideline of family day care and important data of next study.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.275-280
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• 2011

Due to high-speed of trains, the track deformation increases rapidly and may lead to track irregularities causing the track stability problem. To secure the track stability, the continual inspection on track irregularities is required. The paper presents a methodology for identifying track irregularity using the NARX neural network considering non-linearity in the train structural system. A simulation study has been carried out to examine the proposed method. Acceleration time history data measured at a bogie were re-sampled to every 0.25m track irregularity. In the simulation study, two sets of measured data were simulated. The second data set was obtained by a train with 10% more mass than the one for the first data set. The first set of simulated data was used to train the series-parallel mode of NARX neural network. Then, the track irregularities at the second time period are identified by using the measured acceleration data. The closeness of the identified track irregularity to the actual one is evaluated by PSD and RMSE.