• Title/Summary/Keyword: Climate for Creativity Support to Team

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The Effects of Social․Task Cohesion on Technological Innovation in New Product Development Team: Moderating Role of Climate for Creativity Support to Team (신제품개발팀에서 사회적․과업 응집성과 기술혁신 성과간의 관계 : 팀 창의성 지원 풍토의 조절효과)

  • Kim, Hack-Soo;Lee, Jun-Ho;Han, Joon-Goo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.717-724
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    • 2014
  • Although team cohesion can be a double-edged sword, empirical studies have focused positive effect of team cohesion. This study claims that team cohesion can be divided social task cohesion, so we can investigate positive effect of social cohesion and negative effect of task cohesion on technological innovation. Cohesion emphasize homogeneity, thus creativity supporting team climate alleviate negative effect of social cohesion and increase positive effect of task cohesion. This study has used materials collected from 205 NPD teams The results show negative effect of social cohesion(${\beta}$=-.19, p<.01), positive effect of task cohesion(${\beta}$ =.18, p<.05), positive interactive effect between social cohesion and creativity supporting team climate(${\beta}$=.14, p<.10) and positive interactive effect between task cohesion and creativity supporting team climate(${\beta}$=.16, p<.05) on technological innovation.