• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.3
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• pp.52-65
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• 1998

It has been recognized that the cityscate identity is a very important factor in a modern city. It is necessary to have a variable view to urban comunities for understanding the cityscape identity. We have investigated the contents of archaic texts such as the geography for tracing a cityscape identity to its origin in a city. Because it has been written about politics, economics and culture of a specific area in the geography based on deep interest to the city, we can look into the early image of the cityscape closely after searching of archaic texts. It is also significant to stdy with archaic texts of geography since these studies have a correlatio to the understand of an area and the keeping of historical conscious which are fundamental of cityscape identity. We have studieds on the area of Cheongju from the middle of Chosun dynasty to the end of this kingdom, since that many geographies were described those days. It was selected "Go-Reo-Sa" and "Se-Jong-Sil-Lok" Geography, "Sin-Jeung-Dong-Guk-Y대-Ji-Seung-Lam" "Dae-Dong-Ji-Ji" "Dong-Guk- Yeo-Ji-Ji", "Jeug-Bo-Mun-Heon-Bi-Go Yeo-Ji-Go", and "Taek-Li-Ji", as archaic texts of geography because these texts described in detail about city and gave a clue to speculate an image of city. The major results are as follows; 1) It was described about the cityscape in those archaic texts are metaphysical image, existing and usable elements of cityscape, lost resources of cityscape. 2) The metaphysical images are neither objective nor consistent in the each archaic texts. But the metaphysical image of old city suggests good insight for the application to the modern city image. 3) It is necessary to the careful onsideration about the existing elements. 4) There are variable programs about the lost resources of the cityscape, in accordance with the possibility of the restoraton. 5) The physical and visible factors and non-physical and invisible factors are equally important elements of the cityscape identity. Our research suggests that it is necessary to understand in detail how those factors of cityscape identity have changed with the changes of the times, and how those factors affect the modern cityscape identity.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.92-101
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• 2010

Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.

• Journal of Distribution Science
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• v.19 no.2
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.1-19
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• 2017

The purpose of this study is to analyze the influencing relationship among image of the festival, city brand equity, and regional loyalty. For the study, questionnaires were handed out to the visitors of 2015 Andong International Maskdance Festival and a total of 289 copies were collected carrying out frequency analysis, factor analysis, multiple regression analysis, descriptive statistic analysis, correlation analysis, and structure equation model analysis. The result showed that image of the festival had influence on city brand equity and city brand equity had influence on regional loyalty. However, image of the festival did not have direct influence on regional loyalty. This research is expected to further extend the study of image of the festival and city brand equity, and the study of Andong International Maskdance Festival

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.215-223
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• 2019

The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.78-87
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• 2014

The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

• Journal of the Korean Society of Industry Convergence
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• v.13 no.4
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• pp.227-233
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• 2010

This study analyzes the images of city residents on the landscape elements of the rural theme villages. The results of analysis bring the following conclusions. 1) Important factor of rural landscape with worth preserving is natural landscape such as dense forests, trees and creek. 2) Natural landscape such as forests and trees is evaluated high in image-assessment as well. However, it is evaluated low in the image of "Diversity", therefore, various species of trees need to be preserved. 3) In the future, people who spent their life only in the city would be the main stream of Green-tourism, and their structure of image-assessment needs to be reorganized.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.1
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• pp.47-52
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• 2008

The visual implementation of 3-dimensional national environment is focused by the requirement and importance in the fields such as, urban planing, telecommunication facility deployment plan, railway construction, construction engineering, spatial city development, safety and disaster prevention engineering. The currently used DEM system based on the 2-D digital maps and contour lines has limitation in implementation in reproducing the 3-D spatial city. Currently, the LiDAR data which combines the laser and GPS skill has been introduced to obtain high resolution accuracy in the altitude measurement in the advanced country. In this paper, we first introduce the LiDAR based researches in advanced foreign countries, then we propose the data generation scheme and an solution algorithm for the optimal management of our 3-D spatial u-City construction. For this purpose, LiDAR based height data transformed to DEM, and the realtime unification of the vector via digital image mapping and raster via exactness evaluation is transformed to make it possible to trace the model of generated 3-dimensional model with long distance for 3D u-city model generation.

• Journal of the Korean Society of Industry Convergence
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• v.12 no.1
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• pp.51-59
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• 2009

The goal of this study is to deduce the image of city people on rural district, and to clarify the city people's demands on rural tour and their consciousness on green tourism. This study also aims to propose the effective ways of improving the environment of rural district to revitalize green tourism and to promote the exchange between urban and rural districts. The study results indicate that most city people have a warm-hearted lyric image on rural district. In addition, it is indicated that the city people like the rural district with beautiful scenery, which is easy to contact with nature. On the other hand, as the goal of green tourism, in addition to the contact with nature, the exchange between urban and rural districts and the understanding on the rural life through personal experience are also considered very important. Finally, the city people are classified into four types, and it is necessary to develop the green tour program with emphasis on the city people of overall-type.

• Journal of Information Technology Services
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• v.18 no.1
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• pp.153-171
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• 2019

Competition among cities has become fierce with decentralization and globalization, and each city tries to establish a brand image of the city to build its competitiveness and implement its policies based on it. At this time, surveys, expert interviews, etc. are commonly used to establish city brands. These methods are difficult to establish as sampling methods an empirical component, the biggest component of a city brand. In this paper, therefore, based on the precedent research's urban brand measurement and components, the words representing each city image property were extracted and relocated to five indicators to form the evaluation index. The constructed indicators have been validated through the review of three experts. Through the index, we analyzed the brands of four cities, Ulsan, Incheon, Yeosu, and Gyeongju, and identified the factors by using Topic Modeling and Word Cloud. This methodology is expected to reduce costs and monitor timely in identifying and analyzing urban brand images in the future.