• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.95-104
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• 2015

Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.3
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• pp.85-95
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• 2008

The City of Seoul enforces the 'Median reserved bus lane', a revised public transportation system, in order to achieve both a faster and more convenient transit system. This study examines the visual image and preference of the median bus stops in accordance with the operation of the median reserved bus lanes. In order to evaluate and clarify the distinct landscape of each bus stop in a different environment, our team selected 3 representative bus stops with different environments on main roads and conducted landscape simulations so as to evaluate visual preference. The sites were on a narrow range road, wide width road in the downtown area and wide width road on the outskirts of the city. The preference degree for each selected bus-stop environment was compared. The comparison conditions were a median bus stop with preexisting landscape, a median bus stop with planted trees, and a landscape without a median bus stop. The results of the study can be Summarized as follows: First, the visual influence on median bus stops depends on the visual complexity of the environment where they are located. People had an affinity for the median bus stop in which the visual complexity was low, while the preference degree of median bus stop was low in a highly complex area. Secondly, regardless of regional environment where median bus stops are located, research showed that it is more "impressive" to have a median bus-stop with planted trees than landscape without a median bus stop. Thirdly, the median bus stop with plants highly preferred over one without moreover, the landscape with planted trees would provide a comfortable mind for people. This study reveals that planting-oriented design concepts in median bus stops exhibit significant differences in the preference assessment factors. Thus, for further median bus stop construction, planting is desirable to create an impressive streetscape and better scenic quality.

• Journal of Korean Society of Transportation
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• v.23 no.7 s.85
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• pp.53-61
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• 2005

The Seoul City Government recently reformed the entire public transport system in an effort to prevent further deterioration in urban bus system's performance and service level. To analyze into impact on the productivity of Seoul's urban bus firms, this paper measures firm-level technical efficiency and productivity change with data envelopment analysis and Malmquist index approach. The paper then conceptualizes that these forms produce three kinds of output (bus-kilometers, passengers, or bus-kilometers and passengers) using five inputs (driver, maintenance, management, vehicle and fuel). The findings show that most (over one half) firms experienced a decline (an improvement) in productivity in the case of specifying only bus-kilometers (passengers) as output. As a result, it is discovered that an average firm had no change in productivity in the case of combining bus-kilometers and passengers as output. This is because the efficiency of an average firm declined due to increase in employees per bus and to an decrease in kilometers per bus. while its effectiveness improved due to an increase in passengers per bus which was caused by an increase in routes and a change in fare structure.

• Proceedings of the KSR Conference
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• 2005.05a
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• pp.1064-1072
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• 2005

Since July 1st of 2004, a transit fare system of Seoul metropolitan area has been changed. The distinguished characteristics of the system can be described as two issues that can be summarized by distance based fare for Seoul metropolitan area and fare discount between bus and transit in Seoul city area. In Seoul city area, some existing subway users, however, complained the raised fare compared to previous fare system. An alternative, season ticket was introduced by Seoul local government in July 15th of 2004. Due to the ticket, even though periodic subway users could reduce average subway costs, the benefit of the season ticket was very limited to subway users in Seoul city area. Therefore, this study proposes a methodology to enlarge the benefit of the existing season ticket in Seoul metropolitan area.

• Journal of Korean Society of Transportation
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• v.33 no.2
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• pp.170-181
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• 2015

This study explores passengers' travel characteristics at six bus stops on the Seoul Ring Expressway using smart traffic card data. Based on the characteristics, political strategies to improve bus facilities on expressway are suggested. Firstly, among them two bus stops of Guri and Uiwang-Cheonggye have higher transfer rate of passengers, 37.56% and 36.9% of the total intercity (red) bus passengers on the expressway, respectively. Secondly, Uiwang-Cheonggye bus stop has the highest transfer rate, and Guri bus stop has also higher transfer rate and the highest on-and-off passengers. It implies that both bus stops need to be prioritized for improving bus stop facility, access roads, and connection facility between the bi-directional stops. Thirdly, Guri (down) bus stop has relatively longer waiting time for transfer, thus shorter bus headways running the bus stop should be considered. Lastly, most passengers using both stops come to and from Bundang-gu in Geongnam City. Overall, the results of this study would be helpful for transport planners to develop effective bus route policies and bus operation.

• Journal of Korean Library and Information Science Society
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• v.42 no.2
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• pp.151-170
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• 2011

This article tries to analyze some examples applied the analytico-synthetic classification techniques found in the practical life. For this purpose, it selected and investigated the cases of the combination rules of the Hangeul, the number systems of the city buses of Daegu and Seoul Cities, information of the members of the wedding consulting agencies, information from real estate agents and court auction, and postal codes and direct distance dialing(DDD) numbers in Korea. It suggests that applying the analytico-synthetic classification techniques to the systems can improve them especially in the regards of notational systems.

• Journal of Korean Society of Transportation
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• v.21 no.4
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• pp.29-44
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• 2003

A balanced evaluation system for a bus route network was proposed for a mid-sized suburban city. The evaluation system consists of 7 criteria-accessibility, riding comfort. transfer rate, directness of route, productivity of operation, regional equity, and minimum requirement of bus fleet - and quantitative indicators representing each of the criteria. The proposed system was applied in Siheung, a suburban city in Seoul Metropolitan Area. Four alternative scenarios of bus route network including the existing one were evaluated. The results showed that the suggested criteria and indicators are acceptable for the evaluation of a bus route network. In order to enhance the proposed evaluation procedure, further studies on the normalization of produced values and weights for each of the indicators are needed.

• Korean Journal of Occupational Health Nursing
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• v.24 no.4
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• pp.363-371
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• 2015

Purpose: The purpose of this study was to investigate the factors influencing health promoting lifestyle of urban bus driver in small-sized companies. Methods: This study included 118 urban bus drivers who completed questionnaires. The data were collected from 6 small-sized bus companies located in a metropolitan city, from January to February 2015. Analyses were done using descriptive statistics, independent t-test, ANOVA, Pearson's correlation, and multiple regression analysis. SPSS/Win 18.0 was used. Results: The scores of HPLP of urban bus drivers were 2.7 (on a 4-point scale). Mean of HPLP sub-scores were self-fulfillment ($3.0{\pm}0.5$), interpersonal relationship ($2.9{\pm}0.5$), physical activity ($2.9{\pm}0.7$), health responsibility ($2.7{\pm}0.5$), healthy diet ($2.6{\pm}0.6$), and stress management ($2.5{\pm}0.5$). Among independent variables, job satisfaction and presence of religion were significantly related to health promoting lifestyle (explained 39.2%). Conclusions: This study revealed that there is a need to strengthen job satisfaction for urban bus drivers' health promoting lifestyle.

• Journal of Korean Society of Transportation
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• v.20 no.2
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• pp.59-68
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• 2002

Using 1996 annual observations for 69 bus firms in Seoul, this paper measures firm-level efficiency with data envelopment analysis(DEA) and identifies firm characteristics indicative of differential efficiency in these firms with Tobit regression analysis. The paper then conceptualizes that these firms produce two kinds of output(city/seat bus kilometers or city/seat bus Passengers) using four inputs (labor vehicle, fuel and maintenance). The findings show that, on an average, these firms have only a little input saving potential of 0.9 percent, while not a little output increasing potential of 12.9 percent. On the other hand, it is discovered that these firms operate more efficiently with a lower ratio of maintenance employees to total employees. Furthermore, it appears that both the ratio of seat buses to total buses and average speeds positively affect efficiency in this industry.

• International Journal of Highway Engineering
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• v.14 no.2
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• pp.145-155
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• 2012

At present, Seoul City is putting the bus exclusive lane system into practice according to mass transit revitalization policy. Starting with the installation of roadside bus exclusive lane in the past, at present, even the road sections for central- lane bus exclusive lane system are on the increase. The purpose of this research is to analyze the factors giving impacts on bus accident on central bus exclusive lane and roadside bus exclusive lane. In case of the central bus exclusive lane, the 6 variables, such as the number of bus routes, number of access & entrance to central lanes patterns, whether the stop line of central lanes retreats or not, separated distance between the stop line of central lanes and crosswalks, traffic volume, and number of bus routes stopping at bus stops on reversible lanes, were found to have a significant influence on bus accidents. In case of roadside bus exclusive lane sections, the four variables such as the number of right-turn bus routes, whether to be chronic illegal parking & stopping, time for the walk signal, and forms of land use, etc. were found to have a significant influence on bus accident.