• Journal of Korean Society of Transportation
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• v.15 no.4
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• pp.35-51
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• 1997

The main objective of this research is to develop urban workers' daily travel pattern choice model. For this research, a hovel pattern choice model was empirically estimated by using a survey data collected from Kyongsan and Yeungchun City. For this research, a nested logit model structure was employed. For the model specification, it is hypothesized that urban workers' daily travel pattern choice behavior is represented by two stages of choices with single-destination or multi destination travel pattern choice as the higher stage, and the number of tours as the lower stage. The urban workers' daily travel pattern choice model developed in this research yields intuitively reasonable results. From the empirical results, it is found to be sensible to represent urban workers' daily travel patterns as the nested logit model structure Hypothesized in this research. furthermore, future directions of model development are suggested.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.31-45
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• 1995

In recent year, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as revealed preference data . Since SP experiments present respondent with various hypothetical alternatives, which are produced by a combination of a number of different attribute levels, and ask them to indicate a preference, it is possible to analyze travel behavior under a situation of potential environment change such as proposed alternative mode of transportation. The basic problems, however, remains that SP are not consistent with the actual travel behaviors and the research reports for stability of mode choice model using SP data has not been sufficient. Under this background, this study is to examine the characteristics of mode choice model using the SP data by the following items. $\circled1$ Analysis of factors affecting the mode choice behavior by the variance analysis of orthogonal-arrays-table $\circled2$ The reliability of SP data by transfer intention data $\circled3$ The stability of SP responses obtained from repetitive question by the comparison of model coefficient specified by each repetitive data. $\circled4$ The stability of ranking data in mode choice model For the analysis, we assumed subway operations in the Gwang-Ju , and set up a choice-set of hypothetical options based on Experimental Design Method.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.3
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• pp.29-41
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• 2009

The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate Its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss Its methodological characteristics in comparison with other existing classification methods. Also, we conduct a series of experiments employing survey data of consumer choices of MP3 players to assess the prediction power of the model. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.1-7
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• 2008

The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss its methodological characteristics in comparison with other existing classification methods. Also, to assess the prediction power of the model, we conduct a series of experiments employing survey data of consumer choices of MP3 players. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.

• Journal of Korean Society of Transportation
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• v.21 no.4
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• pp.57-66
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• 2003

Because the Logit model easily calculates probabilities for choice alternatives and estimates parameters for explanatory variables, it is widely used as a traffic mode choice model. However, this model includes an assumption which is independently and identically distributed to the error component distribution of the mode choice utility function. This paper is a study on the estimation of the Heteroscedastic Logit Model. which mitigates this assumption. The purpose of this paper is to estimate a Logit model that more accurately reflects the mode choice behavior of passengers by resolving the homoscedasticity of the model choice utility error component. In order to do this, we introduced a scale factor that is directly related to the error component distribution of the model. This scale factor was defined so as to take into account the heteroscedasticity in the difference in travel time between using public transport and driving a car, and was used to estimate the travel time parameter. The results of the Logit Model estimation developed in this study show that Heteroscedastic Logit Models can realistically reflect the mode choice behavior of passengers, even if the difference in travel time between public and private transport remains the same as passenger travel time increases, by identifying the difference in mode choice probability of passengers for public transportation.

• Korean Management Science Review
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• v.25 no.1
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• pp.139-147
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• 2008

Conjoint Analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Thousands of applications of conjoint analysis have been carried out over the past three decades. The conjoint analysis has been so popular as a management decision tool due to the availability of a choice simulator. A conjoint simulator enables managers to perform 'what if' question accompanying the output of a conjoint study. Traditionally the First Choice Model (FCM) has been widely used as a choice simulator. The FCM is simple to do, easy to understand. In the FCM, the probability of an alternative is zero until its value is greater than others in the set. Once its value exceeds that threshold, however, it receives 100%. The LOGIT simulation model, which is also called as "Share of Preference", has been used commonly as an alternative of the FCM. In the model part worth utilities aren't required to be positive. Besides, it doesn't require part worth utilities computed under LOGIT model. The simulator can be used based on regression, monotone regression, linear programming, and so on. However, it is not free from the Independent from Irrelevant Alternatives (IIA) problem. This paper proposes the EBA (Elimination-By-Aspects) model as a useful conjoint-like method. One advantage of the EBA model is that it models choice in terms of the actual psychological processes that might be taking place. According to EBA, when choosing from choice objects, a person chooses one of the aspects that are effective for the objects and eliminates all objects which do not have this aspect. This process continues until only one alternative remains.

• Journal of Korean Society of Transportation
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• v.29 no.2
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• pp.81-89
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• 2011

Trip distribution is the second step of the conventional travel demand estimation process, which connects trips between origin and destination, while transport mode choice is the third step of the process, which chooses transport mode among several modes serving for each origin-destination pair. Although these two steps have closely connected, they have been estimated independently each other in the estimation procedure. This paper presents an integrated model combining trip distribution and transport mode choice, and also presents its solution algorithm. The model integrates gravity model adopted for the trip distribution process with logit model employed for the mode choice process. The model would be expected to cope with the inconsistency issue existing in the conventional travel demand estimation procedure. This paper also presents an equilibrium condition, sensitivity of the model, and compares them with those of existing models.

• Journal of the Korean Society for Railway
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• v.19 no.1
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• pp.87-96
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• 2016

The multinomial logit model, based on random utility maximization (RUM) theory, has been the predominant model used in travel mode choice contexts. In this paper, the travel mode choice model based on random regret minimization (RRM) theory is proposed as an alternative to the RUM model, and the applicability of the RRM model is examined. The presented model is applied to the case of inter-city travel mode choice in Korea. The empirical results show that the RUM model and RRM model have parameters that are consistent with the intuition. The goodness of fit statistics in the RRM model improved compared with the results of the RUM model. Consequently, these results show the possibility of using the RRM model in the context of travel mode choice.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.3
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• IE interfaces
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• v.15 no.4
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• pp.474-482
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• 2002

In this paper, we propose a parametric optimization approach to simultaneously determining trip distribution, mode choice, and user-equilibrium assignment. In our model, mode choice decisions are based on a binomial logit model and passenger and cargo demands are divided into appropriate mode according to the user equilibrium minimum travel time. Underlying network consists of road and rail networks combined and mode choice available is auto, bus, truck, passenger rail, and cargo rail. We provide an equivalent convex optimization problem formulation and efficient algorithm for solving this problem. The proposed algorithm was applied to a large scale network examples derived from the National Intermodal Transportation Plan (2000-2019).