• Journal of applied mathematics & informatics
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• 제42권2호
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• pp.257-281
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• 2024

In real life, a decision-maker can assign multiple values for pairwise comparison with a certain confidence level. Studies incorporating multi-choice parameters in multi-criteria decision-making methods are lacking in the literature. So, In this work, an extension of the Best-Worst Method (BWM) with multi-choice pairwise comparisons and multi-choice confidence parameters has been proposed. This work incorporates an extension to the original BWM with multi-choice uncertainty and confidence level. The BWM presumes the Decision-Maker to be fully confident about preference criteria vectors best to others & others to worst. In the proposed work, we consider uncertainty by giving decision-makers freedom to have multiple choices for preference comparison and having a corresponding confidence degree for each choice. This adds one more parameter corresponding to the degree of confidence of each choice to the already existing MCDM, i.e. multi-choice BWM and yields acceptable results similar to other studies. Also, the consistency ratio remained low within the acceptable range. Two real-life case studies are presented to validate our study on proposed models.

• 산경연구논집
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• 제10권4호
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• pp.57-66
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• 2019

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

• 한국의류학회지
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• 제36권8호
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• pp.837-848
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• 2012

This study examines how the overseas residence experience of Korean consumers influences the relationship of global fashion brand knowledge and brand choice confidence. We contrast two kinds of consumer brand knowledge, using the concepts of Alba and Hutchinson's expertise and familiarity. Considering the effect of positive affect on intuitive information processing, the present study investigated the role of positive affect in consumer brand knowledge and brand choice confidence link. The proposed model was tested with structural-equation analysis. The results show that expertise and familiarity effect the positive affect. Positive affect, in turn, influences brand choice confidence. The results indicate that the processes underlying global fashion brand knowledge and brand choice confidence link are different between the consumers with overseas residence experience for more than a year and the consumers without it. The route from expertise to positive affect has a significant impact on the consumers with overseas residence experience but not on the consumers without it; however, the route from familiarity to positive affect and the path from positive affect to brand choice confidence have a greater impact on the consumers without overseas residence experience than the consumers with it. We find that the consumers with overseas residence experience favor expertise in the process underlying global fashion brand knowledge and brand choice confidence link, whereas the consumers without it favor familiarity and affect based thought.

• 한국의류학회지
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• 제39권5호
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• Communications for Statistical Applications and Methods
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• 제16권2호
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• pp.363-372
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• 2009

The difference of two independent binomial proportions is frequently of interest in biomedical research. The interval estimation may be an important tool for the inferential problem. Many confidence intervals have been proposed. They can be classified into the class of exact confidence intervals or the class of approximate confidence intervals. Ore may prefer exact confidence interval s in that they guarantee the minimum coverage probability greater than the nominal confidence level. However, someone, for example Agresti and Coull (1998) claims that "approximation is better than exact." It seems that when sample size is large, the approximate interval is more preferable to the exact interval. However, the choice is not clear when sample, size is small. In this note, an exact confidence and an approximate confidence interval, which were recommended by Santner et al. (2007) and Lee (2006b), respectively, are compared in terms of the coverage probability and the expected length.

• 한국과학교육학회지
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• 제34권1호
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• pp.1-9
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• 2014

이 연구는 과잉효능감과 과잉확신이 선다형과 서답형 평가에서 어떻게 나타나는지에 조사하였다. 이 연구를 위하여 204명의 여자중학교 학생들이 참여하였다. 선다형과 서답형으로 된 광합성 개념에 대한 검사도구를 사용하였으며, 각 문항마다 자신의 효능감과 확신을 척도로 나타나게 하였다. 연구결과 선다형과 서답형의 상관관계는 0.5가 채 되지 않았으며, 학생들이 생각하는 자신의 문제 해결 능력(효능감)과 실제 능력 간의 상관관계 역시 0.45가 되지 않았다. 학생들은 선다형 문제 해결 과정에서 지식에 대한 확신을 높이는 경향을 보였다. 선다형 문항을 먼저 수행한 집단에서는 그렇지 않은 집단에 비하여 과잉효능감과 과잉확신의 비율이 더 높게 나타났다. 이 연구 결과는 학생들을 평가하는 과정에서 서답형의 사용을 늘릴 것을 제언한다. 또한 두 형태의 검사도구를 동시에 사용하게 될 경우 선다형 검사도구를 사후에 사용하여 학생들이 적절한 수준의 효능감과 확신을 유지할 수 있도록 해야 될 것이다.

• 한국조리학회지
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• 제10권3호
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• pp.18-31
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• 2004

Korean food industry has been developed while it receives footlights as the most encouraging industry and composing one axis of food industry under various marketing activities and severe competitions. The purpose of this study was to understand customer's reason to use bakery, extract important factor, systematically analyze and suggest the direction of bakery industry through study on the character of bakery-user. The researcher Modified the Questionnaire developed by Yoon, YH(2000) & Kim, SE(2002). The major findings obtained from this study were as follows. First, on factors of confidence and propriety, price and communication with consumers, product and service, and service response, there was a high difference between male and female. Second, on factors of accessibility & product and service, there was a high difference among disparity of age. Third, on item of confidence and propriety, there was a high difference among customers' residing styles. Fourth, in relation to income level, there was statistically no difference.

• 한국산업정보학회논문지
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• 제26권4호
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• pp.73-89
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• 2021

대학생 시기에 진로에 대한 목표를 설정하고, 진로를 결정하는 것은 인생에서 매우 중요한 과업 중 하나다. 본 연구에서는 대학생의 진로 선택 동기와 진로 역량 및 진로 결정의 구조적 관계를 조사 분석하여 대학생들의 진로 결정에 도움을 줄 수 있는 자료를 제공하는데 목적을 두고 있다. 이와 같은 연구의 목적을 달성하기 위하여 부산 소재 4년제 D대학에 재학중인 학생을 대상으로 설문 조사를 하였다. 총 326부의 자료가 최종 분석에 사용되었으며, SPSS 25와 AMOS 25를 이용하여 경로 분석을 실시하였다. 본 연구의 연구 결과는 첫째 내재적 진로 선택 동기와 외재적 진로 선택 동기는 각각 진로 역량인 진로 성찰과 진로 관리에 유의한 영향을 미치는 것으로 나타났다. 둘째, 진로 역량인 진로 성찰과 진로 관리는 진로 결정 구성 요인인 진로 결정 구체성과 진로 결정 확신성에 모두 유의한 영향을 미치는 것으로 나타났다. 내재적 진로 선택 동기와 외재적 진로 선택 동기는 진로 역량인 진로 성찰과 진로 관리를 매개하여 진로 결정 구체성과 확신성에 유의한 영향을 미치는 것으로 나타났다. 이상의 연구 결과를 종합해 보면 대학생의 진로 결정의 구체성과 확신성을 높이기 위해서는 학생들의 진로 성찰 역량과 진로 관리 역량을 증진 시킬 필요가 있음을 확인할 수 있었다. 불확실한 고용환경의 변화와 높은 청년 실업률과 함께 직업의 종류가 매우 다양해지고 고도로 전문화되면서 대학생이 자신에게 적합한 진로 결정에 대한 어려움이 가중되고 있다. 현 상황에서 본 연구의 결과는 대학에서의 진로 상담과 진로 지도에 활용할 수 있는 대학생의 진로 결정에 대한 기초 자료를 제공할 수 있을 것이다.

• Journal of the Korean Statistical Society
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• 제31권2호
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• pp.143-152
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• 2002

In an effort to make a right choice among ratio estimation strategies and PPS sampling strategies, we conduct an empirical investigation of the relative performances of three ratio estimation strategies and four PPS estimation strategies using a set of 12 natural populations. The quality of a strategy is measured in the traditional way, namely with the consideration of efficiency, achieved coverage rate of the nominal 99% confidence interval and approach to normality (asymmetry).

• 한국병원경영학회지
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• 제3권1호
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• pp.219-237
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• 1998

Economists have identified informed consumer choice as one element of a better-functioning health care market, and thus increased attention is directed to the role of information in the health care system. In this country, however, little work has been done for understanding consumers' search behavior in health care market. Based upon this observation, expectant mothers' information search for the choice of delivery care institution was investigated. In doing so, two hypotheses were proposed: 1) Those women who were more active in the search for information would make choice of a delivery care institution with more confidence and would feel greater subsequent satisfaction. 2) The activeness of expectant mothers in information search would depend upon their various personal characteristics, such as socio-economic status, obstetric conditions, and knowledge and attitudes in relation to delivery and health care. The data used for the analysis were collected through face-to-face interviews with those women who had childbirth during the period from January 1, 1996 to the date of interview in February 1998. The survey was conducted using prepared structured questionnaire in Seoul. The sample was drawn from each of arbitrarily defined four regions of Seoul, Northeast, Northwest, Southeast and Southwest, in proportion to the number of births reported in 1996 in each of them. The distribution of the interviewed women by educational level was made similar to that of mothers of new babies reported in 1996. The sample size was planned to be about 300, but ended up with 319. The results of analysis were generally consistent with the proposed hypotheses. Apparently, information increased expectant mothers' confidence in selecting a delivery care institution and subsequent satisfaction with the institution. Indication is that policy efforts should be strengthened to produce and disseminate relevant, comprehensible and credible information that can aid patient decision making. Also, attention should be directed to motivate patients to actively engage in information search from adequate sources.