• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• 한국언어정보학회지:언어와정보
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• 제4권2호
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• pp.107-124
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• 2000

This paper reports the syntactic distribution of amu-N-to/-ilato/-ina phrase, which are representative polarity sensitive items. (PSIs) in Korean, and ac- counts for their semantic characteristics in therms of "arbitrary choice quantification" and "concession" In the first section, we extensively illustrate the distributional behaviour of the PSIs in various costructions and roughly generalize the distribu- tion in terms of "(anti/non-) verdicality" Section 2 claims amu denotes an arbi- trary choice quantifier and the particles -to/-ilato/-ina as "concessive" markers, so the compounds denote a special element in a pragmatic scale determined by con- text/situation, Section 3. based on the pragmatics of scalar implicature, accounts for the apparent ambiguity of PSIs between "universal"and "existential"readings and further characterizes the difference among the concessive markers -to/-ilato/-ina in terms of "quantity/ quality scale."rkers -to/-ilato/-ina in terms of "quantity/ quality scale."

• 디지털융복합연구
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• 제7권3호
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• pp.83-92
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• 2009

This research investigates the present situation of petroleum market and the potential strategy which help gas station obtain competitive advantages. Specifically, this research chooses five factors (product quality, service, price, multi-function, easy entrance) which are believed to be extensively related to repurchasing intention. The findings are as follows; First, four factors associated with gas station choice (product quality, service, price, multi-function) are related to repurchase intention except easy entrance. Second, sex and age have moderating effects between factors and repurchase intention. To keep and preoccupy new customers, the administrators of petroleum industry and gas station should establish sales/administration strategies considering these above.

• 한국항만경제학회지
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• 제20권2호
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• pp.151-167
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• 2004

Traditional traffic forecast has employed regression analysis or time-series analysis based on past trends of explanatory variables. However, not existing but planned port facilities do not have historical data for traffic estimation. Consequently, arbitrary traffic allocation has been subject to researcher's intuition. In this paper, container throughput at New Incheon Outer-South Port will be estimated using stated preference(SP) and sample enumeration methodology on the basis of survey data about the choice behaviors of port users in a theoretical situation. In the SP survey, shippers, freight forwarders and carriers were required to answer a choice between two alternative ports: Busan and Incheon. Although total 27 scenarios of questionnaires were constructed with 3 levels of 3 explanatory variables, each interviewee was asked to answer for just 9 scenarios chosen at random. A binary choice logit model was applied to the survey data. The elasticity of travel time is estimated to be very high, implying that building New Incheon Outer-South Port could be effective in relieving the congestion of the Kyungin corridor. The analysis result shows that increasing service level at Incheon Port would bring in the substantial diversion of container cargo in the Capital region to Incheon Port from Busan Port.

• 한국영어학회지:영어학
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• 제3권1호
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• pp.15-36
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• 2003

This paper investigates the patterns of language choice among bilingual Korean students in New Zealand and presents the findings by the individual variables which influence their language behaviour. Respondent variables such as gender, present age, age at migration, region, and duration of residence were adopted as frames of analyses as they were thought to bring us macro-sociolinguistic features of language behaviour in a broad sense. A total of 177 primary to tertiary students from three regions of New Zealand (Auckland, Wellington, and Christchurch) were surveyed to find out characteristics of their language choice patterns with diverse interlocutors in a wide range of contexts. It was found that the younger AAM (age at migration) group showed a greater shift towards English. In addition, the longer the respondents had resided in New Zealand the more they used English. The results also revealed that females generally used less English and were more flexible choosing either Korean or English according to the situation. The younger respondents were using more English in some exceptional contexts where tertiary students were ahead of secondary students. Respondents from Wellington, on the whole, shifted towards English more than others from Auckland, and Christchurch. From these findings some implications are suggested for Korean students, teachers, researchers, and the government not only in New Zealand but also in Korea.

• 대한두경부종양학회지
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• 제11권2호
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• pp.158-166
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• 1995

Planning of the skin incision is one of the most important point for safe removal of the head and neck cancer. The fact that so many types of incisions exist is strong testimony that there is hardly one incision that fits all situation. Factors that influence the choice are adequate exposure, changeability to other types of neck dissection, optimal exposure of the primary site and/or opposite side of the neck, and safety of the neck flap and cosmesis. Laryngeal and hypopharyngeal carcinomas are the most common tumor of the head and neck, even though there are so many diverse situation exist, there must be an optimal approach to each case. From 1992 to 1994 surgical approaches used for laryngeal and hypopharyngeal carcinoma at the Severance Hospital were reviewed. Types of surgical approaches, its pitfall, advantage and disadvantages were reviewed.

• 한국경영과학회지
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• 제35권4호
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• pp.1-16
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• 2010

In consumption environment, the time interval is frequently found between purchase and consumption. The objective of this study is to determine how consumers' purchase intentions can be influenced by this type of temporal distance. Construal level theory holds that the 'distant future situation' tend to be construed on a higher level than the 'near future situation.' Accordingly, when considering the consumption in the near future, consumers tend to be more likely to focus on the feasibility of the alternatives than on desirability. Conversely, when considering the consumption in the distant future, they are more likely to focus on the desirability of the alternatives than on feasibility. Along with the previous literature, the current study investigates the effects of temporal distance between purchase and consumption on consumer choice. Moreover, we aim to determine under which conditions these effects pertain. To test our hypotheses, we conducted a 2(temporal distance:near future vs. distant future) x 2(alternative type:high desirability, low feasibility vs. low desirability, high feasibility) x 3(additional offering:no gift, free coffee coupon, free mini book) between subjects design. The results show that the main effects of temporal distance and additional offering are significant. The 2 way interaction between temporal distance and additional offerings is also significant. Specifically, the purchase intention differentiation from additional offering tends to be larger at shorter temporal distances (near future) than at long ones (distant future).

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2003년도 제22회 동계학술발표회 논문집
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• pp.173-190
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• 2003

수요예측은 국가와 기업의 전략수립과 효율적인 자원활용에 있어서 필수적인 사전기획요소이다. 본 논문은 이산선택모델과 확산모델을 복합적으로 고려하여 다세대 제품의 수요를 예측하였다. 이산선택모델은 정적인 관점에서 소비자들의 제품에 대한 평가를 분석하는 모델이다. 본 논문에서는 이러한 이산선택모델에 수요의 동적인 변화양상을 고려할 수 있는 확산모델을 결합하였다. 실증분석으로서 1999년에서 2005년까지의 세계 DRAM시장 수요를 예측하였다. 또한, DRAM의 가격과 기억용량에 대해 '무어의 법칙' 과 '학습곡선'을 각각 적용한 기술예측을 시도하였으며, 이를 바탕으로 보다 정교한 예측모델을 전개하였다. 제시된 모델은 산업수준의 자료를 이용하였으므로, 이산선택모델을 inversion 하여 분석을 시도하였다. 이를 통해 기존세대의 DRAM 제품에 대한 수요뿐만 아니라, 새로운 세대의 DRAM 제품에 대한 수요를 비교적 정확히 예측할 수 있었다.

• 한국과학교육학회지
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• 제21권4호
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• pp.697-709
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• 2001

학생들의 개념 변화을 촉진하기 위하여 인지갈등상황을 제시하는 것이 필요하다는 주장이 여러 연구자들에 의하여 제기 되어왔다. 본 연구자들은 문헌 분석을 통하여 인지갈등을 유발할 수 있는 상황은 크게 세가지로 구분할 수 있었다. 이 연구의 목적은 이들 세가지 상황이 학생들의 과학개념 변화에 미치는 영향의 차이를 알아보는 것이었다. 연구 대상으로 참여한 학생은 경기도 소재의 인문 고등학교 2학년 72명이다. 갈등상황으로 체험을 제시할 때 직접 실험할 수 있는 인원의 한계성 때문에 한 반에 26명씩 선정하였다. 먼저 역학의 중요 개념에 대한 여섯 가지 문항을 이용하여 학생들의 사전 개념을 조사한 후, 갈등상황을 현상, 논리, 체험 등 3가지로 나누어 제시하고 수업을 한 다음 사후 검사를 실시하였다. 개념 변화의 지속성을 보기 위해서 1주일 후와 1개월 후에 같은 문항으로 검사를 실시하였다. 이 검사 결과를 바탕으로 각 문항별 응답 유형을 분석하여 학생들의 개념이 과학적으로 변화하였는지 조사하였다. 연구결과, 각 문항에서 과학적 개념으로 변화되는 학생 수는 체험제시 집단이 다른 두 집단에 비하여 많았으며 그 다음은 현상제시 집단이었다. 제시 특성별로 보면, 근운동을 통한 강한 체험이 가능한 문항에서는 체험제시의 효과가 높게 나타났으며 다른 문항들에서도 체험이나 시각적으로 명확하게 관찰이 가능한 정도에 따라 논리제시에 비하여 체험제시와 현상제시가 개념변화에 효과적인 것으로 나타났다. 따라서 학생들의 과학개념 변화를 위해서는 개념특성에 맞는 적절한 갈등상황을 제시해야 한다고 본다. 또한, 효과적인 개념 변화를 위해 갈등상황을 제시할 때, 모든 문항에 대해 현상이나 논리, 체험제시 중 어느 하나가 더 효과적이라고 구별하기보다는 문항의 종류와 갈등상황 제시의 특성, 학습자의 상태 등을 고려하여 제시해야 한다고 본다.

• 산경연구논집
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• 제10권3호
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• pp.35-44
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• 2019

Purpose - The purpose of this study is to empirically investigate the effect of choice of cause on the purchase intention by dividing it into the situation selected by the consumer and the company. This study also examines the moderating effect of cause options diversity and company-cause fit on the relationship between choice of cause and purchase intention. This will provide the theoretical information necessary to gain an in-depth understanding of the consumer's intention to purchase the cause-related marketing campaign, and in practice, it is expected that companies will be able to obtain useful information for effective planning and execution of the cause-related marketing campaign. Research design, date, and methodology - This study's survey was carried out on the college students of university located in Shandong, China. It was from November 4-11, 2018, and a total of 440 questionnaires were distributed, with 424 collected. Of them, effective questionnaires used in the final study were a total of 400 except 24 that couldn't be used. In this study, empirical analysis was done with frequency analysis, reliability analysis, analysis of variance and simple effect analysis by using Statistics Package SPSS 20.0. Results - The results are reported below: first of all, in the cause-related campaign consumers are more willing to buy the products when they are allowed to choice the focal cause of charity than when the company selects the cause of charity. Furthermore, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater for high cause diversity to select. Finally, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater when perceived fit between the company and the cause charity is low. Conclusions - This study extends the scope of the consumer perspective from consumer purchase intention research to the choice of cause in the cause-related marketing. When consumers select the cause, it would be better to provide the cause charity in diversifying selection and provide options for low fit between company and cause charity.