• 패션비즈니스
• /
• 제11권5호
• /
• pp.136-154
• /
• 2007

This aims to improve match of clothes for export by offering material information about Chinese women's shape. Therefore, this categorizes the shape by where they live or how they are old and understands the tendency of spread of the shape. To categorize the subject by not size factor but form factor, data were compared and analyzed mainly with index based on measurement of the body. This selected specimen as 1,381 of Chinese women from 19 to 50 selected in random sampling in Shanghai and Beijing from 23th, June to 7th August in 2004. 1. Body shapes categorized by regional and age base are hardly different in its contents. The younger they are, the stronger the tendency of front side factors is, the older they are, the stronger the tendency of shoulder and back side factors is, so this shows that there are slight differences in degree of importance. 2. This is categorized by equal formations in regional and age base in all groups. Normal shapes record highest in the twenties and thirties, fat and skinny shapes record highest and lowest in the forties, respectively. Normal, fat and skinny show its range as respectively decreasing order in Shanghai and Beijing.

• 패션비즈니스
• /
• 제9권3호
• /
• pp.64-87
• /
• 2005

The purpose at this study is to develop the appropriate bodice model for Chinese women in order to contribute to the improvement of fitness at clothing products that are exported to China. The sample group was the subject of 149 persons with the standard body shape at 19-24 years old women who reside in Beijing and Shanghai, China. The data analysis is processed for statistics using SPSSWIN 10.0 PROGRAM, and the used analysis methods are technical statistics analysis, factor analysis, group analysis, and one-way ANOVA. The outcome of this study is summarized as follows. 1. Prior to develop the tight-fitting shape of bodice model, the body classification approach by the posture and type of bending and stretching is selected to use 6 index items, and the body types are classified into bent body, right body, and pull-back body. 2. The average body size of standard body shape had 3 times of wearing experiment based on the tight-fitting shape of ESMOD bodice block drawing, and the system was corrected and supplemented to present the final bodice block drawing. 3. Comparisons have been made based on the center front line, center back line and chest circumference for each of existing bodice block for Chinese women, existing bodice block for Korean women and the combination of the bodice block under this study.

• 한국의류학회지
• /
• 제28권11호
• /
• pp.1361-1371
• /
• 2004

This was a follow-up study to the 'Study on the Body Types of Chinese Adult Women I,' which looked into the body types and classified them into representative body type groups, with the subjects of the women residing in Beijing and Shanghai, and it intends to compare the features of the body types by the residential area of each age range. The results were as follows: 1. The measurements physical items of the women residing in Beijing and Shanghai were compared by the age range, and differences were found in all age ranges. In particular, as the age ranges got higher, the differences in the physical measurements were significant. 2. The comparison of the factor score for the women residing in Beijing and Shanghai by the age range indicated the differences in all the age ranges, and the differences were larger as the age got higher. 3. The comparison of the type distribution for the women residing in Beijing and Shanghai by the age range indicated the differences in their 30's and 40's, while any differences in the type distribution were not found in their 20's.

• 복식문화연구
• /
• 제23권6호
• /
• pp.955-971
• /
• 2015

The purpose of this study is to consider the design characteristics of Chinese traditional clothing, especially from the Ming-Qing Dynasty era, and how they have influenced contemporary fashion. Regarding research methods, this study determined the design characteristics, such as the form, color and pattern of Chinese traditional clothing of the Ming-Qing Dynasty era. In addition, 440 photos were collected from the Paris Collection from 2005 to 2014 using www.firstviewkorea.com. The results of this study are as follows. First, the most popular silhouette from Chinese traditional clothing appearing in contemporary fashion was the H-shaped one, and the internal lines appeared in the following order: Chinese collar; narrow sleeve; symmetrical front opening; round collar; wide sleeve; and the C-shaped Biwa front-end. Second, the most popular color was achromatic black, followed by white. The chromatic colors were in the order of blue, yellow, red, green, and purple. Third, the patterns appeared in the following order: Plant patterns, complex patterns, and animal patterns. The peony pattern appeared the most commonly as a plant pattern, followed by the arabesque pattern and the plum blossom pattern which appeared with a similar proportion. Dragon, bird and phoenix patterns appeared the most for animal patterns. It is considered that the results of this study will be helpful for designing products for Korean fashion brands that will advance to the Chinese market. In addition, it will help Chinese designers apply the Chinese-style design characteristics popular among people throughout the world when they advance to the West.

• 패션비즈니스
• /
• 제15권6호
• /
• pp.134-147
• /
• 2011

This research was motivated to provide the Korean apparel companies doing business in China with some basic data useful to the development of their apparel commodities. As a result of selecting the standard or 'A' somatotype based on the body measurement data of the Chinese women in their early 20's and then, analyzing the correlated distribution and the most frequent intervals, it was found that 'height 160,' 'bust circumference 84' and 'waist circumference 66' were most prevalent. It was found that their average body measurements almost coincided with the standard '160A-84/66.' As discussed above, the researcher selected 13 women corresponding to '160A-84/66' in reference to 2008 body measurement data, and chose 6 women among them secondarily. Then, the researcher comparatively analyzed the direct measurement data and the 3D measurement ones, while analyzing the vertical/horizontal sagittal and Median plane section drawings, it was found that Subject 4 showed the most common somatotype data, while her upper body bent backwards reflected the population most properly.

• 한국의류학회지
• /
• 제37권3호
• /
• pp.357-370
• /
• 2013

The Republican Period of China (1912 to 1949) was when the archetypes of thought (constituting contemporary China) engaged in heated rivalry and were directly influenced by Korea through frequent exchanges. This study analyzes the characteristic of Chinese women's aesthetics towards the human body with a focus on visual materials (such as articles and illustrations concerning hairstyle, makeup, skincare, fashion, and gymnastics) featured in the Chinese women magazines of Fun$\ddot{u}$zazhi (婦女雜誌) and Linglong (玲瓏). This study analyzes these magazines and compares them with Korean counterparts. The movement of the developed and controlled human body was a common characteristic of this period; however, compared to the Chinese, the Japanese colonial period of Korea resulted in an introspective self-examination through excessively objectified eyes. Dress and adornment as the symbol of a new civilization acted as the most remarkable signifier. The overlapping of a western image with a Japanese image led to more resistance in Korea. The criterion for the value of a women's external appearance (that traditionally dualized womanly virtues) collapsed and dress was accepted as an expression of individuality instead of as a social class. The human body was traditionally recognized as a microcosm of the universe that dominated the natural principle of Yin-Yang and the Five Elements. However, the ideal human body was postulated and the aesthetic consciousness of the body changed into an imaginary view of the human body that proceeded to keep the body fit for and gave birth to the concept of supplementing the deficiency of the beauty of the human body with dress and makeup.

• 한국의상디자인학회지
• /
• 제13권4호
• /
• pp.179-188
• /
• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• 한국지역사회생활과학회지
• /
• 제20권1호
• /
• pp.123-134
• /
• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• 복식
• /
• 제64권1호
• /
• pp.106-122
• /
• 2014

This study is based on the official Chinese history of the ancient Korean(中國正史朝鮮傳) clothing and ornaments, and also tries to discover, study, and adjust the system of the ancient Korean clothing and ornaments. Ancient Korea has very poor official records of its clothing and ornaments. Therefore, this study had no choice but to rely on the official Chinese history to cover for the lack of resources. The official Chinese history documents are not only important for studying ancient Korean history, but also important for studying about the ancient Korean clothing and ornaments. This research selected historical documents about the ancient Korean clothing and ornaments from fifteen different Chinese dynasties' official documents, and then systematically classified the documents in order to compare them. All these processes confirmed the following subjects. In regards to the Kwan(冠: general hat), the hat types included Check, Byun(弁), Jeol-poong(折風), Jowoo-Kwan(鳥羽冠), So-gol(蘇骨), and Na-kwan(羅冠). These Kwan(冠) were influenced from Chinese clothing and ornaments. Gold and silver decorations on the Kwan(冠) were influenced from the Scythai culture. The feather decorations on the hat were residual of the bird worshiping culture or the hunting lifestyle. These things show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the North. But the use of Jo-woo(bird feather) was common around the globe in many ways during the ancient times, regardless of area and period. The official Chinese history describes men's hair style as Choo-gyul (椎結) or sometimes pronounced, Choo-gyul(椎結). These seem to describe the topknot. Women had various types of hair styles such as Yu-byun-bal-su-hu (wear women's hair in a braid). The official Chinese history show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the north. The ancient Korean clothing and ornaments influenced and were influenced by its neighboring countries.

• 패션비즈니스
• /
• 제7권4호
• /
• pp.129-141
• /
• 2003

The aim of this study was to improve the fitness of Korean made apparel products being exported to China by developed the standard bodice block for the standard body of chinese women. For study, 139 adult Chinese women(aged between 19 and 24) in Beijing and Shanghai were sampled to be measured for there body sizes. In order to develope the standard bodice block, 3 women was selected closely the standard body measurement and the fitting was tested. The results of this study were as follows. As compared with the means measurement of chinese women in Beijing and Shanghai, there were difference between the two. Especially, width, thickness, girth and hight items. The standard bodice block drafted and tested. It showed unfit problems. and were adjusted. The application measurements of standard body was selected. As based on item, it has finally developed the standard bodice block of tight-fitting shape.