• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.71-79
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• 2006

The study of young people's attitudes towards appearance management has special significance for understanding young people's living, thought and attitudes. It was handed out 600 questionnaires in the three cities and look 573 questionnaires back, out of which 552 were used as the basic material for the analysis. These 522 questionnaires included 178 in Beijing, 200 in Shanghai, 175 in Dalian. 154 questions in four aspects were raised in the questionnaires. The purpose of this study were to identify the Chinese generation' lifestyle and fashion attitudes. Questionnaires developed by researcher were distributed and collected from 552 chinese new generation of the three cities(178 in Beijing, 200 in Shanghai, 175 in Dalian). 1) Life attitudes of new generation men and women in China were classified into five factors, which were extravagant pleasure-seeking, sports-oriented, marriage-oriented, appearance-oriented and study-oriented attitudes. 2) Fashion attitudes of new generation men and women in China were classified into eight factors, which were fashion attitude of being conscious of others, others-dependent fashion attitude, rational fashion attitude, brand-pursuing fashion attitude, active appearance management fashion attitude, unique fashion attitude, fashion attitude of being conscious of sex role and individuality-oriented fashion attitude.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.81-93
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• 2005

The purpose of this study was to identify Chinese new generation women's clothing exploratory behavior according to their sensitivity pursuit propensity. The respondents were 500 Chinese new generation women residing in Soju City, China. Frequencies, percent, mean, one-way ANOVA, factor analysis, Chi-square test, and cluster analysis were done by use of SPSS PC+. The results were as follows; 1. The factors of sensitivity pursuit propensity were adventure & diversity, change, new atmosphere, and artistic sensitivity. And factors of clothing exploratory behavior were brand turnover, innovative clothing purchasing or wearing, clothing information collection through visiting store, and clothing information collection through contacting neighbors or advertisement. 2. The Chinese new generation women were classified into the creativity pursuit, the adventure & change pursuit, the multi-sensation pursuit, and the sensation retard according to their sensitivity pursuit propensity. 3. The creativity pursuit explored clothing for brand turnover and information through visiting store, communication, or advertisement, were found more among the unmarried late 20's with higher education and jobs. The adventure & change pursuit explored clothing information through visiting store, were found more among the unmarried university students in early 20's. The multi-sensation pursuit explored innovative clothing purchasing, were found more among the unmarried early 20's with jobs or students. The sensation retard explored clothing information through communication or advertisement, considered quality more, were found more among the married early 30's with lower education level and jobs.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.545-558
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• 2021

This research analyzed the Chinese style design embodied in the collections of the new generation of fashion designers shown during the Shanghai Fashion Week to improve the understanding of Chinese style and the modernization of Chinese design. The research questions were 1) studying the development of the Chinese fashion industry chronologically and investing young designers' current situation, 2) investigating young designers' awareness of Chinese style and analyzing Chinese style design in collections. A literature and case study were conducted as the research method. The literature study focused on the books about the Chinese fashion industry and history, newspaper, articles, and so on. The case study was conducted among 63 Chinese style collections in 2016-2020 SFW by investigating fashion magazine reviews, articles, and so on. The findings are as follows: 1) Young Chinese fashion designers' awareness of Chinese style has three characteristics; the nonmaterial tendency from decreasing stereotyped images, combination of traditional culture and local youth culture, and commercialization with trends. 2) Chinese elements, including natural, character, and cultural elements were predominantly used in the concept, pattern, and shape. Nonmaterial characteristics were identified in concept, cultural combination characteristics in concept, shape, color, material, and pattern, and trend commercialization in shape, color, and pattern. In conclusion, Chinese young fashion designers had strong national consciousness and new awareness of Chinese style fashion in decreasing the stereotyped images of China. Thus, they used more varied expressions. Meanwhile, they faced difficulties in expressing nonmaterial Chinese elements by balancing them with Chinese style and globalization.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.487-496
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• 2022

This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.81-98
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• 2020

Purpose - This study aims to examine the relationship between Chinese employees' collectivism orientation and organizational commitment and interpersonal helping behavior and verify the differences of such relationships between new and the previous generation of employees. Design/methodology/approach - The 262 Chinese employees participated in self-reported survey through online platform. The confirmatory factor analysis and the hierarchical regression analysis were performed to test hypotheses. Findings - We found that Chinese employees' collectivism orientation positively influenced their organizational commitment and interpersonal helping behavior. Regarding the moderating role of generation, our result revealed that while the positive relationship between collectivism orientation and organizational commitment was significant for previous generation of employees, such relationship was not valid for new generation employees. However, there was no significant generational difference in the relationship between collectivism orientation and interpersonal helping behavior. Research implications or Originality - Considering that there have been relatively few empirical studies examining the interaction between employees' cultural characteristic and generations, this study contributes to demonstrate that the positive influence of Chinese employees' collectivism orientation on organizational commitment vary depending on Chinese generations. In addition, this study provides implications that organizational leaders in China should understand that the generational difference can influence how employees' collectivism orientation leads to their attitudes towards organizations and need to establish human resource management system by reflecting generational difference.

• MALSORI
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• no.53
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• pp.75-92
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• 2005

Prosody Generation Based on C-ToBI Representation for Text-to-SpeechSeungwon Kim, Yu Zheng, Gary Geunbae Lee, Byeongchang KimProsody modeling is critical in developing text-to-speech (TTS) systems where speech synthesis is used to automatically generate natural speech. In this paper, we present a prosody generation architecture based on Chinese Tone and Break Index (C-ToBI) representation. ToBI is a multi-tier representation system based on linguistic knowledge to transcribe events in an utterance. The TTS system which adopts ToBI as an intermediate representation is known to exhibit higher flexibility, modularity and domain/task portability compared with the direct prosody generation TTS systems. However, the cost of corpus preparation is very expensive for practical-level performance because the ToBI labeled corpus has been manually constructed by many prosody experts and normally requires a large amount of data for accurate statistical prosody modeling. This paper proposes a new method which transcribes the C-ToBI labels automatically in Chinese speech. We model Chinese prosody generation as a classification problem and apply conditional Maximum Entropy (ME) classification to this problem. We empirically verify the usefulness of various natural language and phonology features to make well-integrated features for ME framework.

• The monthly packaging world
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• s.166
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• pp.46-47
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• 2007

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.154-164
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• 2004

The purpose of this theses is to review Hanliu phenomenon, a kind of social and cultural phenomenon, in China around A. D. 2000 in the view of the culture-diffusion theory, and analyze its effect to the fashion style of the new young generation of China. In this theses, Hanliu phenomenon means the enthusiasm of Asian people for Korean mass cultures such as Korean dramas, pop songs and fashions from late 1990's. This research adopts two kinds of methods for analyzing Hanliu phenomenon: a qualitative research method and a quantitative one. As a qualitative research method, we analyzed Hanliu phenomenon with several sources of documentaries and audio-visual materials on it. As a quantitative research method, we conducted a survey of about 100 university students in Beijing for how they feel of korean culture and fashions. The Hanliu phenomenon leads to the popularity of Korean products and the general Korean cultures. Also, it affected the Chinese young generation so much that the Korean fashion becomes popular among them. Its effects to the fashion styles of Chinese youths can be summarized in three factors as follows. Firstly, the fashions of Korean entertainers such as H.O.T hair style and Hip-hop fashion style are widely imitated. Secondly, the preference of Korean fashion products has been widely increased. The number of stores dealing with Korean fashion products has been increased. Finally, Korean culture and products have actively been imitated in China according to the increased popularity of Korean fashion products.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.967-983
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• 2004

The purpose of this study is to review Hanliu phenomenon, a kind of social and cultural phenomenon, in China and to analyze its effects on the fashion style of new young generation of China. In this study, Hanliu phenomenon means the enthusiasm of Asian people for Korean mass culture including Korean dramas, pop songs, and fashions from late 1990s. This research adopts two kinds of methods for analyzing the phenomenon: qualitative and quantitative research methods. As a qualitative research method, we analyzed it with several sources of documentaries and audio-visual materials: articles from newspapers and magazines, special TV reports, and documentary movie files from Internet. As a quantitative research method, we surveyed approximately 100 female students of Beijing university and asked how they feel Korean culture and fashions. The Hanliu phenomenon led to the popularity of Korean products as well as general culture of Korea. Also, it influenced Chinese young generation so much that Korean fashion has become prevailing. Such influence on the street fashion of Chinese youths can be summarized in three factors as follows: First, Korean entertainers' fashion is widely imitated. For example, H.O.T-like hairstyles, hip-hop styles, large heel shoes with boots-cut pants, and long-curled permanent hairstyles have been on among Chinese youths. Second, the preference for Korean fashion products has highly increased. The number of stores dealing with Korean fashion products has increased. Even the 'Kim Hee Seen,' a fashion brand named after a famous Korean actress, was introduced. Finally, Korean culture and products have widely been imitated in China as much as the increasing popularity of Korean fashion products. This study reveals that Hanliu phenomenon is widespread in China, and Chinese youths are largely affected by the fashion styles of Korean entertainers. Also, Korean fashion products are largely imitated and benchmarked in China. Hanliu phenomenon is a big chance to approach the fashion market of China, the largest buying power in the world. To make inroads into the Chinese fashion market, we suggest that we need to have our own brand and to make the most of culture, stars, and Internet in marketing. Also, we need a well-planned strategy for a success in the Chinese fashion market.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.163-172
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• 2009

As cultural contents are rising to the surface, the contents and interests regarding the industries that utilize the culture become higher than any other times. Culture is performed with memory, and the culture that excludes memory cannot exist. The memory exceeds a dimension of the individual and operates with an assembled and social memory. Furthermore the culture requires media to put memories inevitable. Therefore, recent image texts are coming to the attention as new storage media. So this essay analyzed the meaning of 'memory' as social-cultural memory by putting the sixth generation Chinese movies to the center and restoration of image text that puts memory in it. And also, I examined the cultural meanings of 'individual memories' as the 'counter memory' and tried to find the possibility of junction between memory industry and the contents. I focused on the sixth generation Chinese movies because these movies made remarkable progresses in the international film festivals though they were made in 'underground' by objecting to 'official memory' proposed by the Chinese government.