• The Journal of Asian Finance, Economics and Business
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• 제3권3호
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• pp.17-26
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• 2016

This study investigates daily stock market anomalies in Chinese stock market, using nine most representative stock indices over an eleven year time period spanning from pre-financial crisis era to six years into the financial crisis. This research is the first to test the presence of the day of the week effect on stock returns in the Chinese stock exchanges during the financial crisis. We find that the day of week effects have been strongly significant in Chinese stock exchanges since 2004. However, unlike the previously found negative Monday effect and positive Friday effect in the U.S., Chinese stock market shows positive returns on Mondays and negative returns on Tuesdays. More importantly, the negative Tuesday effect is only significant after the inception of financial crisis. The results indicate a positive effect on Mondays and a negative effect on Thursdays. More importantly, we find a negative Tuesday effect during the financial crisis, which suggests a spillover of the Monday effect from the U.S. stock market. Our results shed some light on the degree of market efficiency in the largest emerging capital market in the world, and its increasingly close relationship with the U.S. capital market.

• 통상정보연구
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• 제10권4호
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• pp.321-350
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• 2008

The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

• 유통과학연구
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• 제18권12호
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• pp.55-66
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• 2020

Purpose: For bakery retailers that want to enter the Chinese market, this study seeks to draw implications through the analysis of Paris Baguette, Paul Bakery and local competitors. In particular, the study analyzes entry strategies, as well as the advantages and disadvantages of the companies. Research design, data and methodology: This study analyzed the Chinese bakery industry and overviewed the policy of bakery industry. The research method utilized Chinese Statistical Yearbook of Food Industry and literature related to Chinese bakery industry. Additionally, this study used case analysis methods for foreign and local bakery enterprises in the bakery industry. Results: During the rapid growth of bakery industry, Paris Baguette made a successful settlement by utilizing localization strategy; while on the contrary, Paul Bakery took a standardization strategy and failed in the Chinese market. Conclusions: Paris Baguette succeeded in launching localized products after thoroughly analyzing products that suit local tastes in China. However, Paul Bakery has been knocked out of the Chinese market for failing to capture the taste of the Chinese people by launching standardized products that reproduce French culture and taste. As such, the Chinese market is huge and differences exist in different provinces, so standardization and localization strategies should be appropriately utilized.

• Journal of Construction Engineering and Project Management
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• 제4권2호
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• pp.23-30
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• 2014

The remarkable growth of China's economy over the past several decades has obtained tremendous achievements. The construction industry play a leading role un this rapid economic expansion. And China's huge construction market gives it great economic influence around the world, it has attracting many enterprises to entry, although many enter barriers and market risks exist. However many construction enterprises have not doing well, especially foreign construction enterprises are not doing as well as we thought in the Chinese construction market. Although China's construction market has great development and become increasingly open, foreign investors and contractors now have much broader access to the Chinese construction market than before. But nonetheless, there are a wide range of practical problems that bring potential risks for them to invest in China. This paper aims to identify foreign construction enterprises' position by understanding the local market environment, and adopt he SWOT analysts Identifies the foreign construction enterprises' strengths, weaknesses, opportunities, and threats in the Chinese construction market, to Proposes appropriate Strengths-Opportunities (SO), Weaknesses-Opportunities (WO), Strengths-Threats (ST) and Weaknesses-Threats (WT) strategies to make the foreign construction enterprises movling forward.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.69-76
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• 2020

The study examines lagged economic effects of research and development (R&D) investment on the market value of manufacturing firms listed on the Shanghai Stock Exchange or the Shenzhen Stock Exchange in China. This study applies panel data analysis methods to address the following issues: 1) There might be an adjustment lag in the impact of R&D investment on corporate market value, and 2) Unobserved firm effects must be taken into account. The balanced panel data includes a total of 1,462 observations with 34 cross-sections of manufacturing firms listed on Chinese stock markets and with 27 time-specific quarterly periods from 2007 to 2017. The results indicate that the R&D investment of Chinese manufacturing firms tends to yield favorable market value of the firm with some adjustments to time. The results show that R&D investment exhibits a strong positive impact on their market value of manufacturing firms in Chinese stock markets. Moreover, R&D investment has a positive time-lag effect on the market value of the firm. Interestingly, the R&D investment of Chinese manufacturing firms generate a relatively constant positive effect on their market value, supporting the notion that the corresponding returns of R&D investment for such firms yield lagged but added market values.

• 만화애니메이션 연구
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• 통권11호
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• pp.55-72
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• 2007

한국 애니메이션 산업에게 있어 중국시장 진출은 필수적 과제이다. 그러나, 중국 정부의 강력한 수입 애니메이션 규제정책은 한국 애니메이션 완성작의 수출은 물론, 한국에서 기획된 작품에 중국으로부터 투자를 유치하는 형태의 한중 공동제작마저도 어렵게 만들었다. 이제껏 거대 중국시장과 투자자금 유입을 기대하면서 한국기업들이 추진해온 방식의 중국진출 전략은 더 이상 유효하지 않으며, 자금까지와는 다른 새로운 접근법이 필요한 시점이다. $5{\sim}10$년 내에 세계적인 애니메이션 대국을 지향하는 중국정부의 정책분석을 통해 높은 중국시장 진입장벽을 확인하였고, 중국 정부와 애니메이션 산업을 중국시장의 '우선 고객'으로 간주하여 이들 고객의 니즈(Needs)를 파악한 결과, 이제는 한국 애니메이션 프로젝트가 아니라 '한국 애니메이션 산업'을 소구(Appeal)하는 것이 필요하며, 중국 정부와 산업의 니즈(Needs)를 만족시킬 수 있는 한국 애니메이션 산업의 전략적 포지셔닝(Positioning)만이 현 상황을 타개해 나갈 수 있을 것이라는 결론을 도출하였다. 전략적 포지셔닝 확립은 적절한 실행방안을 통해서만 실현가능한 것인 바, 실현방안으로서 바람직한 형태의 중국과의 공동제작 방법론을 제시하였다. 문제는, 본고에서 제시되고 있는 중국시장 진출 방안도 현재 중국 애니메이션 산업의 발전 속도로 볼 때, 그 유효 기간이 몇 년 남지 않았다는 사실이다. 이에 대한 한국 애니메이션 산업의 인식전환과 신속한 대응이 필요하며, 그를 위한 정부의 지원정책도 절실한 시점이다.

• 통상정보연구
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• 제8권3호
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• pp.277-297
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• 2006

Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it's distribution market in 2007. Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China's market, Korean firms needs to prepare counterplan on change of China's distribution environments. China's distribution environment is uncertain on account of remaining communism system even though opening it's distribution market. The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China's distribution market successfully. through exmaninig how China's distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.

• 통상정보연구
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• 제16권4호
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• pp.457-475
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• 2014

본 연구는 한 중 교역이 향후 지속적으로 증가할 것이며, 중국경제의 발전 속도 등을 감안할 때 부품산업이 양국간 교역에서 매우 중요한 위치를 점할 것으로 판단하여, 한국산 부품산업 중 정밀기기부품군의 품목들이 중국시장에서 가지는 경쟁력의 정도를 분석하였다. 연구 목적의 달성을 위해 정밀기기 12개 품목에 대한 2006년-2013년까지의 수출입통계를 수집하였고, MCA지수를 활용하여 동 품목이 중국시장 내에서 가지는 경쟁력의 정도를 조사하였다. 분석결과, 경쟁력 지수 및 추이를 볼 때, 광섬유 및 광학요소, 속도계 및 적산계기는 중국시장에서의 경쟁력이 거의 확보된 것으로 나타났으며, 특히 기타정형외과용기기 및 부품은 중국시장에서의 경쟁력이 최근 급상승하고 있는 것으로 나타나 향후 한국산 정밀기기부품 중 대 중국 수출전략 품목으로 성장할 가능성이 매우 큰 품목으로 조사되었다.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.65-82
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• 2012

This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

• 통상정보연구
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• 제9권2호
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• pp.423-439
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• 2007

The purpose of this study was to analyze market competitiveness of Korean and Chinese computer parts industry in the between two countries' market by using Index of Export Bias and Market Comparative Advantage Index. For attaining the purpose of study, we classified the computer parts which exported to the two countries' market and the imported products as the memory devices and input/output peripheral devices. Analyzing period was 2001-2006. The analysis of Korean results of Index of Export Bias indicated that memory devices represented low overall numerical value and the Chinese results of Index of Export Bias indicated that memory devices represented high gradual numerical value. On the other hand, Korean input/output peripheral devices have been increasing steadily for analysis period and China input/output peripheral devices have been decreasing steadily for analysis period. Additional results indicated that the Korean and China computer parts which gained market competitiveness between two countries market were as follows. Korean memory devices have been losing competitiveness in the China market steadily and Chinese memory devices have been acquire competitiveness in the Korean market gradually. In input/output peripheral devices case, Korean products represented powerful competitiveness in the China market and Chinese products have been gaining competitiveness in the Korea market.