• 대한한의학회지
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• 제35권3호
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• pp.125-134
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• 2014

Objectives: This study aimed to survey and report on the international programs for Chinese Medicine in China. Methods: Online research was conducted based on a survey of official websites of 25 universities of Chinese medicine. In certain situations, we used e-mail or phone calls to get more detailed information. Results: Among 25 universities of Chinese medicine, 22 operate international programs for Chinese medicine. The main contents of the programs are acupuncture, moxibustion, tuina, Chinese materia medica, cosmetology or qigong, and an average 400 foreign students finish each program yearly. China has maintained the lead in international education of traditional Oriental medicine, and has already established a systematic and remarkable infrastructure for globalization of Chinese medicine. Conclusions: This study can inform the development of strategy in the process of raising the competitiveness of Korean medicine in the world market.

• 한국건축시공학회지
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• 제12권4호
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• pp.433-441
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• 2012

Accompanied by Chinese strong economic growth rates and development of demand for the construction industry, Chinese construction industry has already become one of the largest construction markets in the world. Unfortunately, the frequent occurrence of safety incidents on Chinese construction sites is a large obstacle for other countries construction companies seeking to enter the Chinese construction market. This study aims to analyze and compare the safety awareness of Chinese and Korean construction workers. Our research showed that the safety awareness of Korean construction workers is far higher than that of their Chinese counterparts, particularly in terms of the efficiency of safety education and the observance of safety rules. The development of a safety management plan based on these results will contribute to reducing the frequency of accidents on Chinese construction sites.

• 한국게임학회 논문지
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• 제4권1호
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• pp.41-49
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• 2004

온라인게임을 중심으로 내수시장에서 생존경쟁이 치열해지고 있는 가운데 새로운 시장을 개척하는 것은 한국의 게임업계의 미래가 걸린 일이다. 최근 중국은 온라인 인프라 발달, 인터넷 속도 향상 등 여러 가지 요인으로 온라인 게임 인구가 급격히 증가하고 있고, 중국 경제 성장에 따른 구매력도 증대하여 국제 게임 시장은 중국을 주시하고 있다. 중국 온라인게임 시장은 높은 잠재력과 '대박'을 터트릴 수 있는 기회를 주는 황금알을 낳는 거대한 시장이라는 점에 이의를 제기하는 국내 게임업체들은 없다. 이런 매력 때문에 국내 많은 게임업체들은 중국진출을 시도했고, 시장진입을 위해 준비중이다. 하지만 중국실정에 대한 철저한 이해와 준비 없이 성급한 진출로 낭패를 보는 사례가 늘고 있어, 중국시장 진출이 쉽지 않다는 것을 보여준다. 이 시점에서 우리는 중국게임시장 현황을 체계적 분석이 필요하며, 철저한 준비와 장기적인 안목으로 충분한 사전조사로 단기간 수익을 생각하기보다는 미래에 대한 투자를 해야 한다.

• 유통과학연구
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• 제17권6호
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• pp.85-90
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• 2019

Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.

• 통상정보연구
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• 제14권2호
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• pp.3-27
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• 2012

중국의 정치적, 경제적 위상이 급등함에 따라 더욱 더 많은 다국적기업들이 중국 시장을 공략하기 위해 진줄 기회를 엿보고 있다. 특히 한국은 중국과 지리적으로 인접해 있으나 중국시장에 안착하지 못하는 안타까운 사례가 많다. 이에 본 연구는 중국에 진출해 있는 한국 제조 기업들을 대상으로 유통현지적응 정도를 조사하고, 이러한 현지적응에 미치는 영향요인을 문헌 연구를 통해 도출하였다. 146부의 설문지를 분석한 결과 기존의 연구들과는 달리 중국의 유통 환경적인 요인 중에서 유통경로의 길이가 유통 현지적응 정도에 긍정적인 영향을 미치는 것으로 나타났다. 게다가 기업의 전략적 자산 중에서도 유통 관계자산이 유통 현지적응 정도와 정(+)의 관계가 있음이 밝혀졌다. 이러한 결과를 통해 최근 중국 유통시장이 후진국의 수준을 벗어나 세계적인 수준으로 발돋움하고 있음을 알고 중국 시장 진출 기업은 과소평가 하지 않도록 유의해야 할 것이다.

• 통상정보연구
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• 제10권1호
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• pp.375-393
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• 2008

The purpose of this study is to investigate the Chinese investment environment and analyze the actual investment condition of Korean enterprises in China and examine the points at issue. In general, the investment environment in China shows satisfactory progress. China has a multiple and regional extension policy in investment. And the environment for investment changes to insufficiency of company profit, extension of service market, maintenance of legislative system, and insufficiency of preference about foreign company. There are situations of inclining to manufacturing, inclining of region, preference of independence investment, small-sized investment by small and medium enterprises, difficulty of financial assistance, excess of logistic cost, delay of logistic term, difficulty of settlement of legal dispute and difficulty of taking a relative information in investment of Korean enterprise in China. The results of the study indicate mostly that the investment of Korean enterprise into China needs turnover of service trade-tertiary industry, portfolio of investment territory, cooperation with Chinese enterprise through joint venture investment and a large-scale investment for extension of Chinese domestic market.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.1-24
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• 2012

본 연구는 세계 최대의 프랜차이즈 시장으로 부상하고 있는 중국 프랜차이즈 시장에서 가맹 본부와 가맹점 간의 재계약 성과에 영향을 미치는 요인에 관한 연구이다. 선행 연구를 토대로 하여 프랜차이즈 재계약 결정요인으로서 가맹본부특성, 가맹점 특성, 본부와 가맹점간 관계적 특성, 환경적 특성 등 4가지로 설정하고, 가맹본부 특성, 가맹점 특성, 관계적 특성, 환경적 특성을 본부의 경영성과와 가맹점에 대한 만족도 영향변수로, 본부의 경영성과와 본부의 가맹점에 대한 만족도를 재계약의도의 영향변수로 하여 연구모형을 설정하였다. 이러한 연구모형을 실증적으로 검증하기 위하여 중국 프랜차이즈 시장에서 가맹본부를 중심으로 설문조사를 실시하여 실증분석을 하였다. 설정한 가설 중에서 경영성과 영향요인으로서 본부특성, 가맹점특성, 관계적 특성, 환경적 특성 요인이 영향을 미치는 것으로 나타났으나, 본부특성 구성요인 중 가맹점에 대한 통제와 관계적 특성 중 몰입은 경영성과에 유의한 영향을 미치지 않는 것으로 나타났다. 본부의 가맹점에 대한 만족도 영향요인으로는 가맹점 특성이 채택되었지만 관계적 특성인 신뢰, 몰입과 갈등 변수등도 유의하지 않은 것으로 나타났다. 가맹본부의 경영성과와 가맹점에 대한 만족은 가맹본부의 재계약 의도를 높이는 것으로 나타났다. 이러한 연구분석 결과는 중국 시장에 이미 진출해 있거나 향후 진출하려는 국제 프랜차이즈 기업의 전략적 분석과 수립에 도움이 될 구체적인 실무지식을 제공해 줄 수 있을 것으로 기대된다.

• 한국농공학회논문집
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• 제50권3호
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• pp.71-79
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• 2008

Generally the price of agricultural products has much different characteristics from that of manufacturing products. If products have the limitation of long-term storage and the short period of cultivation, the price of products can be more unstable. Moreover, the price forecasting is very difficult because it doesn't follow any cycle or trend. However price can be regarded as risk instead of uncertainty if we can calculate the probability of price. Reliability analysis techniques are used for forecasting the price change of Chinese cabbage. This study aims to show the usability of reliability analysis for price forecasting. A price-forecasting model was developed based on weather data of the first 10 days of the full cultivating cycle (80 days) 70 days and the average price and standard deviation of wholesale market prices from 1996 to 2001 and applied to forecast the boom price, or the orice which is over the tolerance of market prices, of upland Chinese cabbage in 2002 and 2003. Applied results showed the possibility of boom price forecasting using reliability analysis techniques.

• 유통과학연구
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• 제13권10호
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• pp.23-34
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• 2015

Purpose - Currently, the foreign trade environment in China has shifted to a very different system. Korean enterprises have been forced to compete with Chinese enterprises in today's world market owing to the economic growth and technical improvement in China. Research design, data, and methodology - The author visited Korean export enterprises in Shanghai from January 5 to 12, 2014 to implement a questionnaire survey and conduct in-depth interviews with the local enterprises. The author investigated the Shenyang area using e-mail communication. For the questionnaire, one copy of the questionnaire was given to each business and to a staff member for each of the products when a company sold multiple products. Results - Selling cost advantage, efficiency of economic scale, and product differentiation had the most influence on Korean enterprises' export strategy to China. Additionally, entry barrier, product differentiation, and concentration all had an influence on Korean enterprise export strategy to China as well. Conclusion - Korean enterprises developed strategies for price priority, economies of scale, and product differentiation based on changes in the competitive structure in the Chinese market.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.5-13
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• 2014

This study contributes to addressing the problem of an aging population by providing important information that determines feasible monthly payments for the clients of Chinese reverse mortgage products and by promoting the implementation of reverse mortgages in China. The variables used in this study include mean values obtained from time series data, of the rate of increase of housing prices, and the probability value, interest rate, and mortality rate obtained through the geometric Brownian motion (GBM). For mortality rates, China Life Insurance female mortality rates (2000-2003) were used. This study aims to apply the main variables that affect reverse mortgage products in a monthly payment model based on Chinese financial market conditions, and determine loan values. In this study, Shanghai's reverse mortgage monthly payments, by age levels, were calculated through the loan-to-value (LTV) and payment (PMT) methods to evaluate the value of the reverse mortgages. Based on the optimal combination of the three factors of payment amount, loan interest rates, and the level of acceptance of prices, efforts must be made to extract the best value for the elderly. Only in this way can the interests of both lenders and borrowers be protected, by increasing the market share and economies of scale of the reverse mortgage industry and effectively improving the living standards of the elderly.