• 제목/요약/키워드: Chinese image

검색결과 452건 처리시간 0.029초

중국 IP(Intellectual Property)영화 작품의 창작 트렌드 (Creation Trend of Chinese IP(Intellectual Property) Film Works)

  • Wei, Si-Yuan;Song, Seung-Keun
    • 한국정보통신학회논문지
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    • 제24권2호
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    • pp.329-332
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    • 2020
  • Recently, IP (Intellectual Property) films have attracted much attention in the Chinese film market. This raises the need to take intellectual property films seriously in academic terms. The purpose of this study is to explore the effective methodology of content development based on intellectual property by analyzing the recent trend of Chinese intellectual property films. Recently, the driving force of the development of Chinese intellectual property films was analyzed, and the trend of Chinese intellectual property films was analyzed. The results of this study criticized the fragmented problems caused by the development of intellectual property films. This study made practical and academic suggestions to contribute to the healthy development of the intellectual property film market.

A Comparison Analysis of Color Characteristics and Images in Flight Attendant Uniforms of Korea, China and Japan

  • Shao, Chiqian;Lee, Misuk
    • 패션비즈니스
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    • 제17권6호
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    • pp.111-124
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    • 2013
  • The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

미(美)·중(中)·인(印) 소비자들의 한국 자동차 구매태도에 관한 비교연구 : 현대 자동차를 중심으로 (An Empirically Comparative Study on the Purchasing Attitude to Korean Automobiles of American, Chinese and Indian Consumers : Focusing on Hyundai Automobile)

  • 윤성환
    • 국제지역연구
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    • 제14권1호
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    • pp.161-181
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    • 2010
  • 본 연구는 국가이미지와 기능적 속성 및 브랜드개성이 미(美) 중(中) 인(印) 소비자들의 한국 자동차 선택에 어떠한 영향을 미치는지를 분석하기 위한 목적으로 실시되었으며, 실증분석 결과 나타난 결과를 요약하면 다음과 같다. 첫째, 미국 소비자들이 한국 자동차 선택시 중국 및 인도 소비자들에 비해 국가이미지와 브랜드개성의 영향을 더 많이 받는 것으로 나타났다. 둘째, 3개국 소비자들 모두 다른 두 요인에 비해 기능적 속성의 영향을 더 많이 받는 것으로 나타났으며, 이중 중국 소비자들이 미국 및 인도 소비자들에 비해 상대적으로 기능적 속성의 영향을 더 많이 받는 것으로 나타났다. 본 연구결과가 시사하는 바는, 미(美) 중(中) 인(印) 소비자들이 정도의 차이는 있지만, 한국 자동차 선택에 있어 국가이미지와 기능적 속성뿐 아니라 브랜드개성의 영향을 함께 받는다는 것이다. 이러한 점을 감안할 때 해외시장에 진출하고자 하는 한국 자동차 기업들은 독특하고 개성있는 브랜드 개발이 필요함을 암시한다. 특히 이러한 브랜드 이미지가 한국의 국가이미지를 잘 나타낼 수 있을 때 소비자들의 충성도는 더 높아질 것이다.

한·중 항공사 승무원 유니폼의 이미지 평가 (Evaluation of the Image of Korean·Chinese Airline Crew's Uniforms)

  • 소적천;이미숙
    • 복식
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    • 제64권8호
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    • pp.111-123
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    • 2014
  • The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

중국 여대생의 한국에 대한 국가이미지 인지가 한국 패션브랜드 인지도와 구매의도에 미치는 영향 (The Effect of Korean National Image on Chinese Female College Student's Attitude towards Korean Fashion)

  • 임현경;이정우;김미영
    • 한국의류학회지
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    • 제37권4호
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    • pp.439-451
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    • 2013
  • This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.

하이퍼스펙트럼 영상을 이용한 가을무와 배추의 분류 (Classification of Radish and Chinese Cabbage in Autumn Using Hyperspectral Image)

  • 박진기;박종화
    • 한국농공학회논문집
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    • 제58권1호
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    • pp.91-97
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    • 2016
  • The objective of this study was to classify between radish and Chinese cabbage in autumn using hyperspectral images. The hyperspectral images were acquired by Compact Airborne Spectrographic Imager (CASI) with 1m spatial resolution and 48 bands covering the visible and near infrared portions of the solar spectrum from 370 to 1044 nm with a bandwidth of 14 nm. An object-based technique is used for classification of radish and Chinese cabbage. It was found that the optimum parameter values for image segmentation were scale 400, shape 0.1, color 0.9, compactness 0.5 and smoothness 0.5. As a result, the overall accuracy of classification was 90.7 % and the kappa coefficient was 0.71. The hyperspectral images can be used to classify other crops with higher accuracy than radish and Chines cabbage because of their similar characteristic and growth time.

The New Korean Wave in China: Chinese Users' Use of Korean Popular Culture via the Internet

  • Ahn, Jungah
    • International Journal of Contents
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    • 제10권3호
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    • pp.47-54
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    • 2014
  • Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.

영화 속 감성색채에 대한 분석: 장이머우의 역사영화 '영웅'을 중심으로 (An Analysis of Emotional Colors in Film Towards Zhang Yimou's History Film 'Hero')

  • 루위환;송승근
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2018년도 춘계학술대회
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    • pp.289-290
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    • 2018
  • 본 연구는 중국역사영화 '영웅'의 색채에 대한 감성을 분석하는 것을 목적으로 한다. 본 연구는 감성과학적 연구방법을 통해 18~45세 사이의 한중 영상콘텐츠전공학생과 일반인 20명을 대상으로 설문 조사 방식으로 측정하였다. 연구대상은 중국역사영화 '영웅'의 배경, 조명의 색체에서 나타난 감성을 평가하였다. 본 연구결과 영화의 색채가 관객에게 영화에 대한 감성적인 영향을 줄 수 있다는 것으로 예상된다.

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Rational Function Model Generation for CCD Linear Images and its Application in JX4 DPW

  • Zhao, Liping;Wang, Wei;Liu, Fengde;Li, Jian
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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    • pp.387-389
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    • 2003
  • Rational function model (RFM) is a universal sensor model for remote sensing image restitution. It is able to substitute for models of all known sensors. In this paper, RFM generation by CCD linear image models is described in detail. A principle of RFM-based 3D reconstruction and its implementation in JX4 DPW is also described. Experiments using IKONOS and SPOT5 images are carried out on JX4 DPW. Results show that RFM generated is feasible for photogrammetric restitution of CCD linear images.

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Tobacco Sales Bill Recognition Based on Multi-Branch Residual Network

  • Shan, Yuxiang;Wang, Cheng;Ren, Qin;Wang, Xiuhui
    • Journal of Information Processing Systems
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    • 제18권3호
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    • pp.311-318
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    • 2022
  • Tobacco sales enterprises often need to summarize and verify the daily sales bills, which may consume substantial manpower, and manual verification is prone to occasional errors. The use of artificial intelligence technology to realize the automatic identification and verification of such bills offers important practical significance. This study presents a novel multi-branch residual network for tobacco sales bills to improve the efficiency and accuracy of tobacco sales. First, geometric correction and edge alignment were performed on the input sales bill image. Second, the multi-branch residual network recognition model is established and trained using the preprocessed data. The comparative experimental results demonstrated that the correct recognition rate of the proposed method reached 98.84% on the China Tobacco Bill Image dataset, which is superior to that of most existing recognition methods.