• 통상정보연구
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• 제10권2호
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• pp.433-453
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• 2008

Customer satisfaction and loyalty are becoming an increasing salient topic in many firms and in academic research. This study places significance in establishing corporate marketing strategy via analyzing and understanding purchasing by Korean and Chinese customer, especially those for service store, who serve as the core in marketing activities. To objectives of this study are to investigate which antecedent variables have significant effects on consumer perceived satisfaction or loyalty and to examine whether these factors have differences between Korean and Chinese customer. To test the hypotheses, such antecedent variables as the product quality, service quality, store reputation, store image. All variables are significant factors in both Korean and Chinese customer. Under the current increasingly rapid competitive market, product/service quality, store reputation/image can provide customer satisfaction and loyalty, can generate continual customer expansion of current customer through the reuse intention and can contribute to the expansion of new customers.

• 무역상무연구
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• 제71권
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• pp.245-265
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• 2016

A number of Chinese students who are studying in Korea have been gradually increasing since Korea and China established diplomatic relations. Many of them sale Korean products to China while studying for their degree programs in colleges. This kind of transactions can be named C2C overseas direct sales. C2C overseas direct sales which are being performed by Chinese student are good for exportation of Korean products. However Some of these transactions are not legal according to present law, First, Chinese student don't have legal status to make the transactions. Second, Chinese students usually make false declarations for evading the taxes, including tariff and VAT, Third, Chinese students can not offer the after-sale service for the goods for the Chinese consumers. Although C2C transactions have some legal matters, they should not be banned by a one-size-fits-all method. In this study, we highly recommend for the development of C2C transactions, First, Korean government should give Chinese students legal status. Second, China customs must strictly prohibit illegal activities of smuggling by taking advantage of postal route. Third, sellers in China can offer the after-sale service to consumers through some specialist A/S firms.

• 아태비즈니스연구
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• 제12권3호
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• pp.213-233
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• 2021

Purpose - Our study examines the determinant factors of corporate financial fraud and whether the characteristics of outside directors tend to decrease the fraud in China. Design/methodology/approach - The data come from the enforcement actions of the Chinese Securities Regulatory Commission (CSRC). The multiple regression analysis were hired in order to analyze the data. Findings - Firms that have smaller size, higher debt ratio, or lower return of assets are associated with the incidence of fraud. However, the firms that have a high proportion of outside directors on the board or whose outside directors have a high compensation are less likely to engage in fraud. Our results show that outside directors monitor the actions of managers and thus help deter fraudulent acts. On the other hand, fraud is more associated with the local outside directors rather than outside directors who are from other locations. Since local outside directors tend to be more related with managers of firms, they can lose their independence. Research implications or Originality - Our findings have implications for the design of appropriate outside directors systems for China-listed firms. Moreover, our results imply that recruiting outside directors from other regions can improve the expertise and independence of outside directors in China. Our study contributes to provide more useful information about investors' investment decisions or management oversight and regulators' decisions on audit activities by disclosing information relating to the characteristics of outside directors.

• 무역학회지
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• 제41권1호
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• pp.41-66
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• 2016

미국 상장 전·후 기업가치의 대용변수인 Tobin'Q의 변화를 살펴본 결과 유의한 결과는 많이 얻을 수 없었으나 상장 후의 Tobin'Q는 상장 전에 비해 하락하는 모습을 보였다. 상장 후 매출과 순이익과 관련한 경영성과의 변화에 대해서는 상장 후의 매출액 증가율이 상장 전에 비해 점차 떨어지는 것으로 나타났다. 반면에 영업이익률과 순이익률에 대해서는 대기업의 경우 상장 후에 오히려 상승하는 모습을 보였으나 중소기업의 경우에는 상장 후 지속적으로 하락하는 모습을 보였다. 부채비율과 관련하여서는 상장 이후 점차 하락하는 특징을 보였다. 매출 대비 순이자 지출 비율의 경우 중소기업의 경우 상장 후 이자 지급 비율이 다소 하락하는 특징을 보였다. ROE와 관련하여서는 상장 이전에 비해 크게 하락하는 특징을 보였다. ROI의 경우에도 ROE와 비슷한 특징을 보여 중소기업의 ROI가 상장 후 크게 하락하는 결과를 보였다. 당좌비율 역시 유동 비율과 비슷한 결과를 도출하고 있다.

• 산경연구논집
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• 제11권1호
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• pp.19-28
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• 2020

Purpose: This research aims to empirically investigate the motivation of corporate voluntary disclosure by exploring the impact of historical loss on corporate social responsibility disclosure (CSRD). Research design, data, and methodology: This paper takes Chinese A-share listed firms that issued standalone social responsibility reports during the period of 2009-2017 as a sample. Drawing on extant literature, this paper defines historical loss firms as firms with net profit greater than or equal to 0 and undistributed profit less than 0. The tendency score matching method (PSM) is used to find matching samples for historical loss firms. Then OLS regression is conducted to investigate the relationship between historical loss and corporate social disclosure. Results: The results show that historical loss has a significant positive impact on the quality of corporate social responsibility disclosure. After changing the measurement of independent and dependent variables as well as adopting different matching methods to screen the control group, the results still hold. Further research indicates that the relationship between historical loss and CSRD is influenced by corporate financing constraints and industry competition. Conclusions: This research supports the resource motivation hypothesis of corporate social responsibility disclosure, and provides empirical evidence for regulators to strengthen supervision on corporate disclosure.

• Journal of Korea Trade
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• 제25권4호
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• pp.128-145
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• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• 산업진흥연구
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• 제9권2호
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• pp.197-205
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• 2024

본 연구는 2012년부터 2022년까지 중국 A주 상장회사 중에서 중오염기업을 표본으로 하여 기업의 ESG 성과가 채무불이행 위험에 미치는 영향을 분석하였다. 연구 결과는 좋은 ESG 성과가 기업의 채무불이행 위험을 효과적으로 감소시키는 것으로 나타났다. 추가 분석에서는 기업의 ESG 성과가 자금조달 제약의 영향을 완화시켜 채무불이행위험을 감소시키는 것을 보여주었다. 본 연구는 ESG 성과의 관점에서 채무불이행 위험의 영향 요인을 탐색하고, 기업의 ESG 성과가 경제적으로 미치는 영향에 대해 연구하여, 기업의 채무불이행 위험 예방에 대한 실증적 자료를 제공하였다.

• KDI Journal of Economic Policy
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• 제39권2호
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• pp.53-74
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• 2017

This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.

• 유통과학연구
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• 제15권10호
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.422-427
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• 2013

중국 기업의 사회적 책임에 대한 인식은 사회적 책임을 수행함으로써 비용이 증가하고 이로 인하여 이익도 감소한다는 부정적 인식이 강하지만 지속적으로 사회적 책임에 대한 관심과 수행이 늘고 있다. 이러한 시점에서 본 연구의 목적은 2011년 중국 상해 증권거래소에 A주식을 발행한 상장기업들 중 647개 기업을 대상으로 다중회귀분석을 이용하여 중국기업의 사회적 책임이 기업 가치에 미치는 영향을 파악하는데 있다. 종속변수로는 기업 가치의 대용치로 Tobin Q를 사용하였고, 독립변수로는 기업의 이해관계자인 주주, 종업원, 공급자, 채권자, 정부, 고객에 대한 사회적 책임 수행 정도를, 통제변수로는 기업규모, 베타를 사용하였다. 본 연구결과를 요약하면 다음과 같다. 첫째, 종업원 및 채권자 및 정부에 대한 사회적 책임은 기업 가치에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 고객에 대한 사회적 책임은 기업 가치에 유의적인 부(-)의 영향을 미치는 것으로 나타났다. 그러나 주주와 공급자에 대한 사회적 책임은 기업 가치에 정(+)의 영향을 미치는 것으로 나타났으나 통계적으로 유의하지 않았다. 본 연구는 중국기업의 사회적 책임에 대한 인식 전환을 위한 기초자료로 활용될 수 있다는 점에서 의의가 있다.