• 융합경영연구
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• 제11권2호
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• pp.1-11
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• 2023

Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

• 융합경영연구
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• 제12권1호
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• pp.1-15
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• 2024

Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.1-8
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• 2019

The online retail market continues to grow, especially in China, as e-commerce has developed rapidly in recent years in many countries. Meanwhile, the development and use of new network information technology provides consumers with various contact and experience environments for online shopping. Based on the theory of media weakness, the study began to focus consumer experience on the nature of commercial transactions. The study proposed and designed an initial measure of the consumer information evaluation index, which combines previous findings with implications. Finally, the five-dimensional B2C system was established to evaluate consumers' information experience providing information display, information interaction, information support and information personalization. We researched on evaluation index system for information experience of B2C e-commerce consumers based on samples of Chinese consumers.

• 한국인공지능학회지
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• 제7권1호
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• pp.1-4
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• 2019

This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

• 통상정보연구
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• 제11권4호
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• pp.47-73
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• 2009

Electronic Commerce has become the leading method of business in many countries. And related laws are being established and is operating in Korea and China. In this circumstance, Korea's electronic signature law was enacted on February 5, 1999, and has been applied from July 1, 1999. But China's electronic signature law was enacted on August 28, 2004, and has been formally applied from April 1, 2005. This paper is to drive problems of the electronic signature system and law and to show the whole point to be considered in enterprise and the present status of internal and external service under the basis of electronic trade. The purpose of this study aims to present a comparative analysis on the Korean and Chinese electronic signature system and law. In addition to, another point of this paper is suggestions for improvement of legal problem.

• 아태비즈니스연구
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• 제13권3호
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• pp.433-448
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• 2022

Purpose - The purpose of this study is to empirically analyze users' continuous use intentions using the characteristics of live commerce in China. Design/methodology/approach - Social presence, influence of information source (Wang Hong), convenience, marketability, reliability, personal innovativeness, and social influence were selected as elements that affect the perceived value of users, and an assumption that perceived value would affect continuous use intention was set. 515 samples were obtained from Chinese consumers through a Chinese online questionaire survey. IBM SPSS 26 and AMOS was used for statistical testing. Findings - First, social presence, Wang Hong, convenience, marketability, and reliability, which are the quality characteristics of live commerce services, affect the perceived value of users and user's continuous use intention. Second, the perceived value of users plays a mediating role between the quality characteristics of live commerce service and the continuous use intention. Third, personal innovativeness plays a moderating role in the effect of live commerce service quality on the perceived value of e-commerce users. Fourth, among the relative effects of the service quality characteristic variables, the relative effect of reliability is the greatest followed by that of convenience, marketability, and Wang Hong, in order of precedence, and the effect of social presence is the smallest. Research implications or Originality - South Korean government's plan to support for advancing into live commerce in China were presented as strategic implications for exporting South Korean products to China through online services including live commerce.

• 한국항만경제학회지
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• 제34권3호
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• pp.93-112
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• 2018

본 연구는 중국과의 전자상거래 교역에 해상으로 운송되는 화물의 흐름을 분석하고 지역별/품목별로 화물의 특성을 파악하여, 중국으로의 전자상거래 수출 증진 방안을 모색하고자 한다. 이를 위해 기종점 분석 및 시각화 기법을 활용하여 2015년부터 2018년 1분기까지 해상운송을 이용한 대(對)중국 전자상거래 수출입자료를 분석하였다. 분석 결과, 현재 중국과 해상특송 서비스를 제공하고 있는 인천항에서 가장 많은 대(對)중국 전자상거래 화물이 수입되고 있었으며, 평택항의 경우, 중국으로부터 수입된 전자상거래 화물이 다시 인천세관으로 운송되어 통관 절차를 거치는 비효율이 발생하고 있음도 파악할 수 있었다. 또한, 최종 배송지가 전국적으로 분포되어 있는 전자상거래 수입의 경우와는 달리, 해상을 통해 중국으로 수출되는 전자상거래 제품들은 배송대행업체 및 포워더 업체들이 밀집된 서울과 경기지역에만 국한되어 나타남을 알 수 있었다. 또한, 전자상거래 수입과는 달리, 해상을 통해 수출되는 전자상거래 품목은 주로 의류와 화장품류에 국한되어 있었으며, 수출 규모 역시 수입에 비해 적게 나타나고 있다. 해상을 통한 대(對)중국 전자상거래 수출 활성화 방안으로는 전자상거래 환적을 통해 중국으로의 수출 제품 다변화로 수출 화물량을 증가시키는 방안과 더불어, 중국과의 전자상거래 운송에 콜드체인(cold chain)을 구축하여 수출품의 다변화를 도모하는 방안이 도출되었다.

• 디지털융복합연구
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• 제17권12호
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• pp.181-190
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• 2019

본 연구의 목적은 중국 전자상거래 기업의 운영 효율성을 평가하고 효율성을 향상시키기 위한 방안을 제시하는 것이다. 본 논문에서는 중국 상무부가 선정한 2017~2018년도 전자상거래 시범기업 중에서 16개 기업을 대상으로 선정하여 전자상거래 기업의 운영 효율성에 대한 실증적 연구를 진행하였다. 투입관점에서 기업의 운영 효율을 측정하기 위해 3개의 입력지표와 2개의 출력지표를 선정하여 데이터포락분석법(DEA)을 활용하여 분석하였다. 분석은 2018년 데이터를 활용한 횡단면 분석과 2016년부터 2018년까지 3년 데이터를 활용하여 종단면 분석을 실시하여 기술효율, 순수기술효율 및 규모효율을 산출하였다. 분석결과 중국 전자상거래 기업의 전반적인 효율성은 지속적으로 향상되고 있으며, 사업 역량과 사업 규모도 점차적으로 향상되고 있음을 알 수 있었다. 본 연구는 전자상거래 시범기업의 운영 효율성 분석을 통해 전자상거래 시범기업의 경쟁력을 평가하고, 운영 효율을 높이기 위한 대책을 제시하였고. 동시에, 규모를 조정하여 경쟁 우위를 강화하기 위한 몇 가지 합리적인 제안을 제시하였다는데 의의가 있다.

• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• Asian Journal of Innovation and Policy
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• 제11권2호
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• pp.238-257
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• 2022

As the global epidemic continues to worsen, the pressure on the supply chain is also increasing. In this context, Internet shopping has ushered in new development opportunities. Under the influence of globalization, the development of cross-border e-commerce (CB-EC) is particularly remarkable. As China is a big manufacturing country, the growth of CB-EC is a significant opportunity for Chinese goods to enter the international market. Therefore, this paper comprehensively analyzes the current situation of the integrated development of China's manufacturing industry and CB-EC from four aspects: the operation mode, development mode, policy environment, and development prospect of CB-EC in China's manufacturing sector. This paper constructs an evaluation system including 19 secondary indicators to rank the CB-EC development environment of 30 provinces in China that have established comprehensive pilot zones of CB-EC.