• 한국지역지리학회지
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• 제14권5호
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• pp.507-520
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• 2008

심양시의 '서탑'과 '만융' 두 조선족 집거지경제가 출현하게 된 배경에는 조선족이 보유하고 있었던 '개인자원', '가족자원' 외에 '국가자원'과 '민족자원'이 있다. 조선족 집거지 경제가 발전할 수 있었던 것은 농촌에서 도시로 이주해 온 조선족 이민자와 한국에서 중국에 온 한국인으로 인해서 조선족집거지가 확장되었고, 국가가 한국인 자본을 유치하기 위해 조선족집거지경제를 장려하였고, 또 조선족 자신이 한국에서의 노무 경험을 통해서 자본, 기술, 정보 등을 습득할 수 있었기 때문이었다. 이 가운데서 한국인이라는 '민족자원'이 가장 중요하였다. 한국인이 없었다고 하면 조선족집거지경제가 성립할 수 없었을 것이다. 그러나 조선족과 한국인이라는 '이중적 민족자원'으로 인해서 '이중적 민족집거지경제'가 나타내게 되었고, 이로 인해서 조선족 자영업자는 한국인 자영업자와 경쟁해야 하는 처지에 놓이게 되었다. 따라서 조선족 자영업자는 한국인 자영업자와의 협력을 강화하여 민족집거지경제를 발전시키고, 이를 바탕으로 해서 민족집거지 바깥으로 경제활동을 확장해 나가야 하게 되었다. 이것은 또한 지리적 집거에서 네트워크에 의한 집거로의 민족집거지경제의 발전을 의미한다.

• 패션비즈니스
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• 제17권3호
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• 유통과학연구
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• 제14권7호
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• pp.21-31
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• 2016

Purpose - With globalization, medical tourism has developed as a new industry, which attracts practitioners and academics to have more interest in researches on customers' behavior. This research was to investigate empirically WOM effects on the intention of Chinese customers when they select an international medical tourism destination. Interestingly, WOM effects on their choice and decision process may vary by the extent of their severity of illness. Research design, data, and methodology - The data was collected from 1,747 potential Chinese residents in main districts of China. Moderated regression analysis was used to estimate WOM effects on Chinese customers' choice intention. Results - Results imply that WOM determinants of tie strength, credibility, and vividness do interact with medical tourism information and affect customers' intention for health care abroad. Results also reveal that the severity of illness plays a critical moderating role in customers' decision process. Conclusions - WOM and the severity of illness are important moderators for Chinese customers to make a decision for medical tourism. It provides some implications for service organizations for developing and implementing marketing strategies in international health care markets.