A Study on Improvement of TV Public Service Advertisement Based on Persuasive Communication -Focused on TV Public Service Advertisement in China- (설득 커뮤니케이션에 기반을 둔 TV 공익광고 개선방안 -중국의 TV 공익광고를 중심으로-)
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- The Journal of the Korea Contents Association
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- v.18 no.6
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- pp.628-642
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- 2018