• 제목/요약/키워드: Children as Consumers

검색결과 131건 처리시간 0.03초

베트남 해조류 소비시장의 특성에 관한 연구 (A Study on the Characteristics of Seaweed Consumption Market in Vietnam)

  • 정지현;김지웅;강효슬;장영수
    • 수산경영론집
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    • 제50권1호
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    • pp.55-69
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    • 2019
  • The purpose of this paper is to suggest an export strategy of seaweed products from Korea to Vietnam by analyzing the seaweed products consumption in Vietnam. This research surveyed 217 people in Hanoi and Ho chi minh, Vietnam. The result of the research revealed that consumers in Vietnam perceived seasoned kim as a healthy and easy-to-eat Korean food with snacks and side dishes, and it was recognized as a nutritious snack especially suitable for children to 20s. Kimbap is recognized as simple and healthy Korean food that is consumed as a substitute for meals at home, on the streets, and at restaurants. Sea mustard was the healthiest among seaweeds and are consumed in the form of sea mustard soup as good food for women, children, and the elderly. Summarizing the Vietnam seaweed market, it is a market that is similar to Korean seaweed consumer culture. In conclusion, we suggested a seaweed promotion strategy targeting women in their teens to twenties, communication on seaweed production process, experiential marketing strategy and seaweed food culture strategy.

인형의상의 문화적 고찰과 디자인 개발 연구 (A Study on the Contemplation and Design Development of Doll's Costume)

  • 이영선;최현숙
    • 복식
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    • 제56권5호
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    • pp.44-58
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    • 2006
  • Dolls which were recognized as children's toys are recently also recognized as one of the cultural products of adult's hobby. Thus this research is about dolls' fashion and the possibility of their industrial expansion. Moreover, the object of the research is to develop and manufacture high quality fashion doll products in Korea which are mostly imported from foreign countries. The research studied the origin and the path of the development of fashion dolls with the history of clothing and special books for dolls. By organizing the character and the fashion of dolls' costumes, the research has a meaning for not only to make an academic approach of dolls' costumes which was insufficient in Korea but also to provide useful information to toy enterprises. The conclusion of this research is as followed. First, dolls have a lot of possibilities to be developed as a high value added cultural product industry by emerging from their children's toy image. Second, since costumes of dolls also have a trend, it is necessary to develop products with the trend to satisfy customer's willing. Third, organization of both the books about the dolls' costumes and the information for their DIY is urgently needed for the domestic fashion doll manias. Forth, the necessity to scheme the expansion of fancy industry has been raise by using dolls' characterization and fashion. Fifth, the researcher who has researched the above necessities has manufactured 8 pieces of dolls' costumes and provided the actual solutions to the each point of the discussions. In sum, I suggest expanding the scope of both research subject and product manufacturing of the research results and also recommend for further researches to develop the products which consumers want.

상대적 박탈 인지가구의 소비유형과 영향요인 (Factors Influencing Consumption Patterns of Household Recognizing Relatively Deprivation)

  • 심정인;김순미
    • Human Ecology Research
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    • 제53권5호
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    • pp.489-502
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    • 2015
  • This study identifies the relation between recognition relatively deprivation and consumption patterns. The data used were the seventh Korea Welfare Panel Study (KOWEPS). The final sample of 1,597 households was selected based on several sampling steps standard weights suggested by KOWEPS were applied. The final sample was subdivided into household recognizing relatively deprivation (51.7%) and non-household recognizing relatively deprivation (48.3%) per level of subjective income and objective income. We derived six consumption patterns from the cluster analysis as per consumption ratio: transportation dominant consumption pattern, essential consumption pattern, other dominant consumption pattern, care attention consumption pattern, private transfer consumption pattern, and education dominant consumption pattern. The results of this study are as follows. The analysis of the determinants of recognizing relatively deprivation in regards to question one found that the household was likely to be relatively deprived when: the head of a household was older, a household had a dual income, children and more total assets then those assessed 1 year ago compared to household living conditions, result of comparing the consumption patterns difference between household recognizing relatively deprivation and non-household recognizing relatively deprivation indicated that household recognizing relatively deprivation was more likely to belong to the transportation dominant consumption pattern, other dominant consumption pattern, and private transfer consumption pattern. The multinomial logistic analysis conducted to understand the determinants affecting the consumption patterns of household recognizing relatively deprivation indicated differences in demographic characteristics, household-related variables, financial variables and perception of economic conditions.

어린이 시간대 식품광고에 대한 어린이들의 수용 태도 (Children′s Attitudes Toward Food Advertisement on Children′s Television Program)

  • 김경희;강금지
    • 한국식품조리과학회지
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    • 제13권5호
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    • pp.648-660
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    • 1997
  • 본 연구는 초등학교 고학년 어린이들의 TV 식품광고에 대한 수용 태도 및 TV식품 광고가 간식 선택에 미치는 영향을 조사한 것으로 결과는 다음과 같다. 1)어린이 시간대(오후 5시∼7시)의 TV 광고를 분석한 결과 총 광고 중 식품광고가 58.0%를 차지하고 있었으며, 식품광고는 음료수(21.6%), 과자류(19.3%), 빙과류(19.5%), 패스트후드점(12.4%), 시리얼(5.5%), 우유 및 유제품(2.9%)등으로 구성되어 있었다. 2) 조사대상자는 남자 어린이가 448명, 여자 어린이가 420명이었다. 이중에서 81.7%의 어린이들이 핵가족이었고 주거 형태는 강남이 91.7%가 아파트였고, 강북어린이의 42.8%가 단독주택이었다(p<0.001). 부모의 학력에서 강남의 어린이중 대졸 이상의 학력을 가진 아버지가 95%이었고 강북의 아버지는 고졸이 56.1%로 가장 많았다. 어머니 학력은 강북은 고졸이 59.9%로 가장 많았고, 강남은 대졸이 58.9%이었다. 부모의 학력은 강남과 강북 어린이간의 유의적인 차이를 보여 주었다(p<0.001). 용돈은 5,000원 이하가 29.2%, 1000원 29.4%, 15,000원 20.4%, 20,000원 이상이 10%이었다. 강남과 강북 어린이간의 차이는 없었다. 3) 초등학교 고학년 어린이들의 주당 평균 TV 시청 시간은 13.5시간이었다. 주로 시청하는 시간대는 오후 5시∼7시의 어린이 시간대가 50.8%로 가장 많았다. 4) TV 식품광고에 대한 수용태도 조사에서는 식품광고 정보출처는 83.9%가 TV에서 얻는다고 하였다. 조사대상자의 75.2%가 TV 식품광고를 상품정보나 다른 사람의 구매 경향을 알기 위한 목적 보다는 재미나 무의식적으로 시청하는 것으로 나타났으며 TV 광고를 보고 기억에 남는 것은 광고음악(27.7%), 광고문구(26.5%), 광고 주인공(18.1%), 상품이름(18.0%)순으로 나타났다. 초등학교 어린이들은 상품의 이름이나 상품정보를 정확히 기억하기보다는 전체적인 이미지로 TV 광고를 받아들이는 것으로 보인다. 5) TV식품광고 시청 후 59.3%의 어린이들이 그 상품을 반드시 또는 가끔 구매하는 것으로 나타났으며 실제 사먹어 본 후의 생각은 45%의 어린이가 광고에서 본 것보다 맛이 없었거나 또는 광고에 속았다고 대답하여 식품광고에 대한 신뢰도가 낮음을 알 수 있었으며 강북과 강남 간에 유의적인 차이를 보여 주었다(p<0.009). 6) TV 광고 시청 후 식품구매 욕구에서, 강남과 강북의 어린이 47.1%가 컴퓨터나 게임기를 가장 많이 사고 싶다고 하였고, 식품류는 6.5%로 낮은 비율을 보였다. 가장 사먹고 싶은 식품으로는 강남의 어린이는 피자, 햄버거, 아이스크림순이었고 강북의 어린이는 피자, 햄버거, 치킨, 아이스크림으로 비슷한 경향을 보여 주었다. 7) TV 식품광고 시청 후 구매 요구 및 부모반응을 조사한 결과 47.6%의 어린이가 참는다고 하였으며 22.5%는 용돈으로 직접 사고 있었으며 16.5%의 어린이가 부모에게 구매요구를 하고 있었다. 구매요구에 대한 부모님의 반응은 39.2%가 이유 설명 후 사주지 않는 것으로 나타났으며 23.2%가 다음으로 미룬다, 무조건 사주지 않는다(8.0%), 무조건 사준다(3.1%)로 식품광고에 나오는 식품 요구시 부모의 70.3%가 거절하는 것으로 나타났다. 거절 이유는 건강에 나쁘다는 것이 가장 큰 이유였으며 강남과 강북 어린이간에 유의적인 차이가 있었다(p<0.001). TV 식품광고와 건강과의 관계를 물어보았을 때 49.4%의 어린이가 TV에 광고되는 식품이 건강에 나쁘다고 대답하였다. 8) 어린이 시간에 광고된 식품과 광고되지 않은 식품들을 비교하였을 때 어린이들이 과자류, 음료수, 패스트후드와 시리얼에서 TV에 광고된 제품들을 더 많이 선택하는 것으로 나타났다(p<0.001). 9)본 연구의 결과는 어린이 시간대에 집중적으로 방영되는 TV 식품광고의 영향하에서도 어린이들이 올바른 식품선택과 바람직한 식생활을 할 수 있는 적절한 영양교육 프로그램을 개발하기 위한 기초자료로 활용될 것이며, 또한 어린이를 대상으로 하는 TV 식품광고에 대한 적절한 규제가 필요함을 시사해준다.

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개인 및 사고원인 특성이 재난안전인식에 미치는 영향분석 (Analysis of the Effect of Individual and Accident Cause Characteristics on Disaster Safety Perception)

  • 오후;임동균
    • 한국안전학회지
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    • 제36권2호
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    • pp.80-86
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    • 2021
  • The purpose of this study is to diagnose the level of disaster safety perception (disaster safety importance, accident possibility, personal safety, and regional safety) of local residents, and to analyze the impact of individual and accident cause characteristics. The analysis method used multiple regression analysis, and the main analysis results are as follows. First, disaster safety importance and accident possibility were higher as residents who had experience in safety education and were willing to visit the safety experience center in the province. Second, disaster safety importance was higher as the cause of the accident was the lack of response 119 and police. And accident possibility was higher as the cause of the accident was the lack of prior treatment by the state and local governments. Third, personal safety and regional safety were higher for men, and especially personal safety was lower as residents with children. The results of this study can be used as basic data for establishing regional customized disaster safety policies based on the perception of local residents, who are policy consumers.

영양적으로 균형 있는 아동급식사업용 도시락의 적정한 용기 크기 및 음식 구성 (Appropriate Size and Dish Combination of Nutritional-Balanced Lunch Boxes Delivered to Children Under the Government-Funded Meal Service Program in Korea)

  • 아사노가나;윤지현;윤보람
    • 대한지역사회영양학회지
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    • 제14권5호
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    • pp.565-575
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    • 2009
  • The purpose of this study was to propose the appropriate sizes and dish combination for nutritional-balanced lunch boxes delivered to children under the government-funded meal service program in Korea. The study was based on the 3 : 1 : 2 Meal Box Magic, a nutrition education method developed in Japan. A total of 290 lunch menus, comprising of 10 day menus from 29 organizations having delivered lunch boxes to children during summer vacation of 2008, were analyzed and used as the base data for lunch box combination. Dishes of the menus were classified into 6 groups: Rice group, Protein side dish group (including meat, fish, egg, and bean dishes), Vegetable side dish group, Kimchi group (including kimchi and jangajji), Soup stew group, and the other group. Nutrient analysis was conducted for 100 ml of these dishes by CAN Pro 3.0 utilizing volume and weight conversion data used for analysis of the Korea Health and Nutrition Examination Survey and those from the Nutrient Composition of Food for Consumers. All the possible combinations of 5 dishes, comprising of 3 dishes from Rice group, Protein side dish group, and Kimchi group, respectively, and 2 dishes from Vegetable side dish group, were made using the frequently served dishes from the respective dish group. Nutrient analysis of each combination was conducted based on the assumption that a lunch box was 600 ml and filled up to 80% by dishes using the volume ratio of 3 : 1 : 1.5 : 0.5 for Rice group : Protein side dish group : Vegetable side dish group : Kimchi group. The mean and standard deviation of energy and nutrients of all combinations calculated by weighting the serving frequency of each dish selected for the combinations were $621\pm81$ kcal for Energy, $22.1\pm5.0$ g for Protein, $120\pm45$ mg for Calcium, $4.1\pm1.1$ mg for Iron, $201\pm130\;{\mu}g$ RE for Vitamin A, $0.34\pm0.10$ mg for Thiamin, $0.27\pm0.10$ mg for Riboflavin, and $24.3\pm9.6$ mg for Vitamin C. The energy percentages from Carbohydrate, Protein and Fat were 66%, 14% and 20%. The analysis results met the nutrition standard of lunch boxes for male elementary students in grades 4 through 6 under the government-funded meal service program regarding calories, nutrients except calcium and riboflavin, and macronutrient distribution ranges. Accordingly appropriate box sizes were suggested for different age and sex groups to meet the respective nutrition standards. In addition, milk or dairy products were suggested to accompany lunch boxes to supplement calcium and riboflavin intake. The method of selecting box sizes and making dish combination suggested in this study could be useful for the organizations preparing lunch boxes under the government-funded children's meal service program where nutrition professionals are not available.

서울지역 초등학교 급식에서 제공하는 후식 메뉴의 인식, 기호도 및 만족도 조사 (Study on Recognition, Acceptance, and Satisfaction of Dessert Menus on Elementary School Food Services in Seoul Province)

  • 김소연;최일숙;이영순
    • 동아시아식생활학회지
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    • 제25권3호
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    • pp.525-538
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    • 2015
  • The purpose of this study was to evaluate perception, acceptance and satisfaction of dessert menu in elementary school children. Five hundred students (246 male, 254 female) were recruited at the elementary schools in Seoul. The results show that dessert menus of elementary school lunches are needed to satisfy diverse acceptance and preference levels of children. For dessert items chocolate milk among beverage items, peaches among fruits, chocolate cookies among cookies, piece cake among breads and honey rice cake among rice cakes presented high acceptance scores. Furthermore, fruits, ice creams, juices and cookies were the most liked food items. Taste and health of desserts were important factors in perception of dessert. Rice cake (48.6%), a Korean traditional food, was the most preferred food item, followed by tea punch (31.2%), Korean cracker (10.0%) and Shanja (4.0%). Taste (51.4%) was considered as the most important factor for improvement of dessert, and increasing variety of dessert items (43.4%) was considered as the most important factor affecting demand of dessert. It is suggested that continuous update of school dessert menus is needed to meet consumers' demands and health aspects. Furthermore, Korean traditional desserts might be the key for improving satisfaction in desserts in elementary school lunches.

Consumers' perceptions of dietary supplements before and after the COVID-19 pandemic based on big data

  • Eunjung Lee;Hyo Sun Jung;Jin A Jang
    • Journal of Nutrition and Health
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    • 제56권3호
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    • pp.330-347
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    • 2023
  • Purpose: This study identified words closely associated with the keyword "dietary supplement" (DS) using big data in Korean social media and investigated consumer perceptions and trends related to DSs before (2019) and after the coronavirus disease 2019 (COVID-19) pandemic (2021). Methods: A total of 37,313 keywords were found for the 2019 period, and 35,336 keywords were found for the 2021 period using blogs and cafes on Daum and Naver. Results were derived by text mining, semantic networking, network visualization analysis, and sentiment analysis. Results: The DS-related keywords that frequently appeared before and after COVID-19 were "recommend", "vitamin", "health", "children", "multiple", and "lactobacillus". "Calcium", "lutein", "skin", and "immunity" also had high frequency-inverse document frequency (TF-IDF) values. These keywords imply a keen interest in DSs among Korean consumers. Big data results also reflected social phenomena related to DSs; for example, "baby" and "pregnant woman" had lower TD-IDF values after the pandemic, suggesting lower marriage and birth rates but higher values for "joint", indicating reduced physical activity. A network centered on vitamins and health care was produced by semantic network analysis in 2019. In 2021, values were highest for deficiency and need, indicating that individuals were searching for DSs after the COVID-19 pandemic due to a lack an awareness of the need for adequate nutrient intake. Before the pandemic, DSs and vitamins were associated with healthcare and life cycle-related topics, such as pregnancy, but after the COVID-19 pandemic, consumer interests changed to disease prevention and treatment. Conclusion: This study provides meaningful clues regarding consumer perceptions and trends related to DSs before and after the COVID-19 pandemic and fundamental data on the effect of the pandemic on consumer interest in dietary supplements.

한국인의 시리얼 섭취실태와 우유 및 칼슘섭취와의 관련성 연구 - 2001년도 국민건강영양조사 자료를 이용하여 - (Ready-to-eat Cereal Consumption Enhances Milk and Calcium Intake in Korean Population from 2001 Korean National Health and Nutrition Survey)

  • 정진은
    • Journal of Nutrition and Health
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    • 제39권8호
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    • pp.786-794
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    • 2006
  • The purpose of this study was to establish an association between the consumption of ready-to-eat cereal (RTEC), milk, and calcium within the context of the most current population dietary practice in Korea. Inadequate calcium intake among Korean children and adults is one of the important public health concern. Milk is one of the best calcium sources because or its bioavailability, and RTEC is one or the foods commonly consumed with milk. The most recent Korean National Health and Nutrition Survey, 2001 dataset was used as the source of data for this research. Subjects excluding pregnant women, were categorized according to gender and age ($1{\sim}5,\;6{\sim}11,\;12{\sim}19,\;20{\sim}49,\;50+$ years) and then by consumption of RTEC and milk. SAS and SUDAAN were used for statistical analyses. Sample weighted means, standard errors, and population percentages were calculated, and multiple regression model with adjustment for covariates were used to determine the predictability of total daily calcium intake from inclusion of RTEC and milk compared to the meal without RTEC and milk. RTEC was consumed by 2.4% or Korean people. Average calcium intake was 17 times greater when RTEC was consumed with milk than when RTEC was consumed without milk. Respondents who consumed RTEC with milk had significantly higher mean daily calcium and other nutrient intakes than respondents who consumed neither. in the multiple regression analysis, milk consumption with or without RTEC predicted total daily calcium intake after adjusting for age, income, and alcohol consumption (p<0.0001). The percentage of respondents below the estimated average requirement (EAR) level for calcium was lower for RTEC consumers than for RTEC non-consumers in all age-gender groups, especially significant differences were in children aged $1{\sim}5$, boys and girls aged $12{\sim}19$, men aged $20{\sim}49$, and women older than 50 years of age. RTEC consumption was not associated with intake in excess of the tolerable upper intake level (UL) for calcium. In conclusion, RTEC consumption was positively associated with both milk and calcium intakes in all age and gender groups in Korean population.

Who Are Domestic Travel Agency Users and Who Buys Full Package Trips? A Study of Korean Outbound Travelers

  • AHN, Young-Joo;LEE, Seul Ki;AHN, Yoon-Young
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.147-158
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    • 2019
  • The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists' use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.