• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.207-217
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• 2021

이 연구는 뉴미디어를 통한 영상콘텐츠 이용이 증가하고 있는 상황 속에서도 어린이 이용자가 전통매체인 TV를 통해 방송프로그램을 소비하는 비중이 여전히 가장 높다는 점에 주목하였다. 방송은 방송법에 의거하여 상대적으로 소수이거나 이익추구의 실현에 불리한 집단이나 계층의 이익을 충실하게 반영하도록 노력해야 하며, 사회교육기능을 신장해야 한다는 책무를 지닌다. 이 연구는 TV수신료를 주요 재원으로 운영되는 공영방송 KBS가 어린이 시청자의 이익 추구와 가치 실현을 위해 어떠한 어린이 프로그램을 제공해야 하는지 실증적으로 살펴보았다. 분석 결과 어린이 자녀를 둔 부모가 추구하는 공영방송 어린이 프로그램의 특성으로 교육·규범 요인, 내용 다양성·어린이 흥미 요인, 문화적 다양성 요인, 프로그램 접근성 요인이 도출되었다. 이 연구는 국민이 원하는 어린이 프로그램을 공급하는 공영방송의 노력과 결실이 공영방송의 존립 당위성을 높이고 나아가 수신료 정상화를 실현시키는 핵심 기제로 작동할 수 있을 것으로 기대하였다.

• 아동학회지
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• 제26권6호
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• pp.321-334
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• 2005

This research investigated television and video viewing of young children in early childhood all-day program settings and teachers' recognition of its effects on young children through the survey of 452 early childhood teachers. The results show that television and video viewing is used as a whole group activity during transition period and/or waiting time activity for children who come earlier in the morning and remain late until closing time. It means television and video viewing at early childhood settings is mainly used as a group baby sitter or pacifier. Daily viewing time is about 44.02 minutes and early childhood teachers show low recognition of their role in children's viewing habits. Young children's viewing patterns and time are differed by teachers' variables so that young children of beginning teachers at small size settings appear more viewing time. Teachers show more negative recognition of television and video viewing on young children when they are older and have higher educational level and longer education experiences. The results also show that the more teachers have positive recognition on television and video viewing, the more young children are exposed to television and video viewing in their classes.

• Child Health Nursing Research
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• 제21권2호
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• pp.183-193
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• 2015

Purpose: The purpose of this study was to identify the influence of parental media use, parents' educational needs regarding media use, and parents' media guidance for children on the children's media use. Methods: The participants were 161 parents of elementary school children in the 1st and 4th grades. Data were collected through self-report questionnaires, and analyzed using the SPSS/WIN 19.0 IBM program. Results: The average times for watching television and using the internet in the children were 11.44 hours and 5.89 hours per week, respectively. Children's time watching television was influenced by parents' time watching television, children's gender (girl), and parents' educational needs. Children's television dependency was influenced by parents' educational needs, parents' time watching television, and parents' age (under 36 years). Time using the internet and internet dependency in the children were influenced by parents' educational needs, family monthly income (under 3 million won), and parents' guidance for children on watching television. Conclusion: The findings indicate that elementary school children's media use is influenced by parental media use, parents' educational needs, and parents' media guidance for children. Therefore parental factors should be considered in developing approaches to provide education programs to prevent media overuse in children.

• 한국식품조리과학회지
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• 제13권5호
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• pp.648-660
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• 1997

본 연구는 초등학교 고학년 어린이들의 TV 식품광고에 대한 수용 태도 및 TV식품 광고가 간식 선택에 미치는 영향을 조사한 것으로 결과는 다음과 같다. 1)어린이 시간대(오후 5시∼7시)의 TV 광고를 분석한 결과 총 광고 중 식품광고가 58.0%를 차지하고 있었으며, 식품광고는 음료수(21.6%), 과자류(19.3%), 빙과류(19.5%), 패스트후드점(12.4%), 시리얼(5.5%), 우유 및 유제품(2.9%)등으로 구성되어 있었다. 2) 조사대상자는 남자 어린이가 448명, 여자 어린이가 420명이었다. 이중에서 81.7%의 어린이들이 핵가족이었고 주거 형태는 강남이 91.7%가 아파트였고, 강북어린이의 42.8%가 단독주택이었다(p＜0.001). 부모의 학력에서 강남의 어린이중 대졸 이상의 학력을 가진 아버지가 95%이었고 강북의 아버지는 고졸이 56.1%로 가장 많았다. 어머니 학력은 강북은 고졸이 59.9%로 가장 많았고, 강남은 대졸이 58.9%이었다. 부모의 학력은 강남과 강북 어린이간의 유의적인 차이를 보여 주었다(p＜0.001). 용돈은 5,000원 이하가 29.2%, 1000원 29.4%, 15,000원 20.4%, 20,000원 이상이 10%이었다. 강남과 강북 어린이간의 차이는 없었다. 3) 초등학교 고학년 어린이들의 주당 평균 TV 시청 시간은 13.5시간이었다. 주로 시청하는 시간대는 오후 5시∼7시의 어린이 시간대가 50.8%로 가장 많았다. 4) TV 식품광고에 대한 수용태도 조사에서는 식품광고 정보출처는 83.9%가 TV에서 얻는다고 하였다. 조사대상자의 75.2%가 TV 식품광고를 상품정보나 다른 사람의 구매 경향을 알기 위한 목적 보다는 재미나 무의식적으로 시청하는 것으로 나타났으며 TV 광고를 보고 기억에 남는 것은 광고음악(27.7%), 광고문구(26.5%), 광고 주인공(18.1%), 상품이름(18.0%)순으로 나타났다. 초등학교 어린이들은 상품의 이름이나 상품정보를 정확히 기억하기보다는 전체적인 이미지로 TV 광고를 받아들이는 것으로 보인다. 5) TV식품광고 시청 후 59.3%의 어린이들이 그 상품을 반드시 또는 가끔 구매하는 것으로 나타났으며 실제 사먹어 본 후의 생각은 45%의 어린이가 광고에서 본 것보다 맛이 없었거나 또는 광고에 속았다고 대답하여 식품광고에 대한 신뢰도가 낮음을 알 수 있었으며 강북과 강남 간에 유의적인 차이를 보여 주었다(p<0.009). 6) TV 광고 시청 후 식품구매 욕구에서, 강남과 강북의 어린이 47.1%가 컴퓨터나 게임기를 가장 많이 사고 싶다고 하였고, 식품류는 6.5%로 낮은 비율을 보였다. 가장 사먹고 싶은 식품으로는 강남의 어린이는 피자, 햄버거, 아이스크림순이었고 강북의 어린이는 피자, 햄버거, 치킨, 아이스크림으로 비슷한 경향을 보여 주었다. 7) TV 식품광고 시청 후 구매 요구 및 부모반응을 조사한 결과 47.6%의 어린이가 참는다고 하였으며 22.5%는 용돈으로 직접 사고 있었으며 16.5%의 어린이가 부모에게 구매요구를 하고 있었다. 구매요구에 대한 부모님의 반응은 39.2%가 이유 설명 후 사주지 않는 것으로 나타났으며 23.2%가 다음으로 미룬다, 무조건 사주지 않는다(8.0%), 무조건 사준다(3.1%)로 식품광고에 나오는 식품 요구시 부모의 70.3%가 거절하는 것으로 나타났다. 거절 이유는 건강에 나쁘다는 것이 가장 큰 이유였으며 강남과 강북 어린이간에 유의적인 차이가 있었다(p＜0.001). TV 식품광고와 건강과의 관계를 물어보았을 때 49.4%의 어린이가 TV에 광고되는 식품이 건강에 나쁘다고 대답하였다. 8) 어린이 시간에 광고된 식품과 광고되지 않은 식품들을 비교하였을 때 어린이들이 과자류, 음료수, 패스트후드와 시리얼에서 TV에 광고된 제품들을 더 많이 선택하는 것으로 나타났다(p<0.001). 9)본 연구의 결과는 어린이 시간대에 집중적으로 방영되는 TV 식품광고의 영향하에서도 어린이들이 올바른 식품선택과 바람직한 식생활을 할 수 있는 적절한 영양교육 프로그램을 개발하기 위한 기초자료로 활용될 것이며, 또한 어린이를 대상으로 하는 TV 식품광고에 대한 적절한 규제가 필요함을 시사해준다.

• 보건교육건강증진학회지
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• 제27권3호
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• pp.85-96
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• 2010

Objectives: Television is the most influencing mass media. It has taken an important part in our daily life as the information source. Transmitted informations are the important sources for building one's conscience, value and behavior for all age groups from young children to aged. Methods: In this paper, all land-based TV programs for young children has been monitored by quantity and quality from July 1st 2008 'till December 31st. General programs for young children have been monitored by its theme, type, contents delivery method, proportion of diet and health information in the program, and appropriateness. For the analysis, SPSS was used. Results: Young children's program 2,771 programs and 47,169 minutes during the period were monitored. From programs for young children about 'general' and 'cooking', there were 48programs(30.6%) that has contents about dishes, 47programs(29.9%) about food and nutrition, 34programs(21.7%) about life habits. From the programs, diet and health has been delivered by 'practical exercise(38.9%)', by 'cartoon & puppet show(31.2%)', followed by 'explanation from experts(15.3%)', 'song & movement(8.9%)', and 'simple introduction(4.4%)'. From programs for young children about 'general' and 'cooking', there were 157programs that has contents about ideas and delivery method being considered, 'appropriate(45.7%)' for giving positive and 'inappropriate(54.3%)' for its negative influence to young children, the need of improvement was suggested. Conclusion: Considering the importance of infancy in one's lifetime, not only specific field but each program for young children itself should be monitored by experts of each field. A plan on how to deliver accurate content effectively to young children should be searched in various ways.

• 한국항행학회논문지
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• 제15권6호
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• pp.1163-1172
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• 2011

본 논문은 여전히 큰 영향력을 가지고 있는 매체인 TV와 가족, 특히 아동과의 관계에 대해서 살펴보고자 하였다. 지금까지는 주로 TV의 시청이 가족 또는 가족의 구성원에 어떠한 영향을 미치는가를 살펴보았다면 본 연구에서는 가족의 형태에 따라서 TV의 시청행태가 어떻게 달라지는지를 규명해보고자 하였다. 특히 TV의 시청에 많은 시간을 할애하고 TV 프로그램 선호에 민감한 아동들을 대상으로 하여 가족의 유형과 가족 커뮤니케이션 패턴에 따라서 아동의 TV 시청이 어떻게 달라지는지를 연구하고자 하였다.

• 가정과삶의질연구
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• 제8권1호
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• pp.31-47
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• 1990

The purpose of this study were to investigate: 1) The level of information-processing competencies of children consumers. 2) The differences of information-processing competencises of children consumers according to the cognitive development stage, the variables related to social learning and the socio-ecomonic variables. 3) The independent influences of variables related to information-processing competencies of children consumers. 4) The independent influences of variables related to information-processing competencies of children consumers according to the cognitive development stage. For these purposes, a survey was conducted using questionaires. The questionaires consisted of mother's and child's were distributed to children of second and 6th grade and their mothers of 5 elementary schools in Seoul 634 cases were selected for data analysis. Then, these data were analyzed with statistical methods such as Frequency Distribution, Percentile, Mean, One-way Anova, Scheff -Test, T-Test, Pearson's Correlation and Multiple Regression Analysis. From these finding, the follawing suggestions are made. First, to improve information processing competencies of children consumers, children consumers should be offered the consumer information that is suitable to child's cognitive development stage. Second, the consumer education and learning practical discriminatory competencies on TV ads. should be conducted for children consumers and his mothers. Third, children consumers should have the opportunities to practice as a consumer. The last, children consumers in low-income should be offered the specially educational program.

• 대한간호학회지
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• 제37권1호
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• pp.105-113
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• 2007

Purpose: The purpose of this study was to identify the effects of a multi agent obesity control program in obese school children. This program was composed of strategies to modify diet and exercise habits and to change cognitive behavior variables(stress, coping, and self-efficacy). Method: The subjects were 40 obese school children who participated in our project voluntarily via homepage, TV, newspaper, public paper and school official documents. The program was implemented daily for 4 sessions per day for ten days from August 16 to 26, 2004. The daily program consisted of exercise therapy, dance therapy, cognitive behavior therapy and aroma therapy. The data was analyzed by paired t-test using the SPSSWIN program. Result: There was a significant decrease in children's waist-hip ratio(p=.04) and in children's stress(p=.00) after the program. There was a significant increase in children's self-confidence after the program(p=.02) and a significant decrease in children's diet habit after the program(p=.02). Conclusion: This study provides evidence that a multiagent obese control program is effective in changing waist-hip ratio, stress, self-confidence, and diet habits in obese school children.

• 대한지역사회영양학회지
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• 제14권5호
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• pp.509-520
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• 2009

This study was conducted to investigate the effects of weight control program on food habits, eating behaviors and life habits in obese elementary school children. The program consisted of nutritional education, physical exercise and behavioral therapy was conformed for 10 weeks. Participants of the study involved 41 obese children and their parents. There was significant difference in waist circumference (p < 0.05) and children's body fat % significantly decreased from 35.8% to 33.0% (p < 0.01) after program. There was significant increase (p < 0.05) in HDL-cholesterol, 47.8 (mg/dL) to 53.6 (mg/dL) after weight control program. Food habits and eating behaviors of obese children were showed positively changes but there were no significant differences after program. Regularity of having breakfast and amount of meal under the stress condition were not significantly different after program. The levels of physical activity of obese children were significantly increased from 1.40(hr) to 1.74(hr) per day (p < 0.05). But there were no significant changes in spending hours of watching television and playing computer games. Food habits, eating behavior and physical activity showed significant correlations to weight control. These results suggest that the body weight control program for obese children including nutrition education, physical exercise and behavioral therapy may be effective to improve their food habits, eating behaviors and life habits. Nevertheless we need a more concentrating program to improve life habits such as physical activity and watching television.

• 아동학회지
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• 제3권
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• pp.83-96
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• 1982

TV has a very strong influence on various aspects of children's life and development. In view of this influence, various problems related to the content and production of TV programs for early - childhood deserve a careful study. Recognizant of this significance, this study aims to suggest the direction in which the production of TV programs for early childhood in Korea will steer by defining the concept of TV programs for early childhood and by analyzing the current status and trends of producting TV program for early childhood at abroad. In this study, attempts were made to suggest some strategies for the production of TV programs for early childhood based on an expansive literature review. 1. The running time of TV programs for early-childhood ages of 4-5 year old is suggested to be 15 minutes. 2. In the process of producing the programs, a group of professionals including in-service teachers, researchers specializing in child development, psychology and sociology, idea-creators, script writers, media experts, producers, and monitors should provide concerted efforts throughout the process. 3. The running time of TV programs for early-childhood should be less than 20 minutes and therefore should have simple learning objectives. 4. The contents of programs should be organized in such a way as to enable children to view themselves as well as the environment in more positive ways and to fester desirable values and beliefs in them based on various constructive activities and plays. 5. The programs should adopt various techniques including repetition, to ensure the maximum learning effect in full consideration of children's interest. 6. The programs should be continuously revised and supplemented based on the evaluation of the programs, children's responses and monitor's feedbacks.