• Journal of the East Asian Society of Dietary Life
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• v.20 no.1
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• pp.159-165
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• 2010

This study was conducted to evaluate food service satisfaction of senior citizens in three charged silver towns in Gyeonggido. Food satisfaction factors influencing the satisfaction of silver town residents' included satisfaction and word of mouth. For this study, 210 silver town residents were surveyed; however, 16 of these resident did not complete the survey. Therefore, the results of 194 survey questionnaires were analyzed. All results were conducted using the frequency, factor analysis, and regression procedure of SPSS 12.0. The determinant factors of the silver town feeding service included food service, food feeding, emotional, physical, and sensory characteristics of the senior citizens. Among these, food service, food feeding, emotional, and sensory characteristics of the respondents had a significant effect on their level of satisfaction. In addition, satisfaction of the residents was affected by word of mouth. Thus, the results of this study suggests that if the food service is well-arranged by hiring professional workers in the food service industry while considering the needs of senior citizens, feeding service can be improved. In addition, if the feeding service is focused on providing better service with more trained and educated staff members so that the clients perceive that they receive more personalized care and differentiated concern, it would be possible to enhance the relationship with customers continuously and to induce potential customers' residence in the silver town.