• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.30-39
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• 2012

The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.25-32
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• 2014

The purpose of this study is to analyze the expression method and visual characteristics of material utilized the lighting in terms of a visual aspect. The method of study is to establish standards for analysis and to classify type of visual effect and expression of that focused on preliminary study. And It is to grasp the visual expression characteristics of new materials. through analysis standards. The results of the study are as follows. First, 'decorativeness', 'symbolization', 'motion-images' and 'interactivity' were selected as the type of visual expression through the precedent studies. And it was classified the visual effects as 3 types like 'a light-emitting effect', 'steric effects' and 'movement effect'. Second, We could know that 'light-emitting effect' was expressed in 7-new materials, 'three-dimensional effect' was expressed in 3-new materials, and 'motion effect' in 4-new materials. Through that. We could know that the new materials represented with 'light-emitting effect' are much more than the other new materials. Third, the results of this study show that 'decorativeness' in the visual types was appeared to 'light-emitting effect' and 'three-dimensional effect'. 'symbolization' to 'light-emitting effect' and 'motion effect', 'motion-images' to 'three-dimensional effect' and 'motion effect' and 'interactivity' to 'light-emitting effect', 'three-dimensional effect' and 'motion effect'. And It was appeared to three effects in 'interactivity'. We could know that it is more effective to be presented the visual effect simultaneously to communication with the visual perception.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.157-173
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• 2013

In the pleats of the statue in the ancient Greece, a vivid expression is included about clothing, which has organic relationship with a human body. This study examined about diverse expressions of pleats that were shown in the Greek sculpture, based on understanding about a pleat meaning and function, and clothes. As a result, the clothes, which were shown in the statue in the ancient Greece, were reflecting spirit and fashion of the times. The pleats, which were expressed in clothing, are closely related to a human body and simultaneously are those that a sculptor showed own creative intention in a work by reflecting a historical demand, thereby having become an important element of dominating the image in the whole clothing. Also, a change and development in expression were being progressed according to a flow of each period. Amidst what expressiveness based on lines are excellent, the unity and the dynamic formative characteristic were forming the mainstream. The design-based elements related to these characteristics are judged to possibly give many inspirations to designers in the modern fashion design sphere, which is mixed diverse styles, and are considered to be able to be helpful even for establishing newer and more creative design.

• Korean Institute of Interior Design Journal
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• no.34
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• pp.20-28
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• 2002

Tradition is defined as cultural qualities of a regional social group a race, which is transmitted from generation to generation through history. Its contents include human behavior as well as the outcomes from the human behavior and a culture is materialized by means of fullfil fundamental aspiration, in order to co-exist human being and society.This research has considered an architectural space which both show a Korean traditional architecture and modern architectural space, incliding Korean nature under a sort of cultural expression.Also, expressive qualities which are shown within a space as a medium, there is more consideration of method to embody Korean nature into an interior space.There is a subject related to traditional expression of what the real essence of tradition is. In addition, it is a matter of what the method of expression is in order to accomodate, inherit and express the pulse of tradition.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.55-62
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• 2016

This study was to research and study whether the types of interaction design perform the effective functions and roles as the exhibition space that audiences want centered in the digital media exhibition space. It was to suggest effective space characteristics through analyzing how the interaction design was expressed at the exhibition space and its application. For the analysis, it completes theoretical inquiry on the classification of the space characteristics according to the concept type of interaction and design characteristics. Based on it, it directly visited the exhibition space that reflected the interaction design centered in Seoul City, experienced the given experience, and designed the analyzing frame by composing a checklist after the observation research. Through the designed analysis, it performed a site questionnaire to audiences. It induced the conclusion as follows after analyzing the case space that reflected the interaction design type. First, the program analysis of the space that has the variability is necessary through a variety of digital analysis as there is a limitation that the characteristic of digital media has. Second, in the concept type of the interaction design, it needs the interaction stage among people that can communicate with audiences and stimulate their senses through vidual factors. Third, in the characteristic of the interaction design, it should try to use effective contents to get over the limitation of the space through the interaction in the designated space in case of exhibition. In the following research, it needs to study on the variety of stage plans in detail by supplying contents to audiences and grafting to the exhibition space continuously through using the interaction design that uses digital media at there.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.308-316
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• 2012

The purpose of this study was to analyze the characteristics of exterior look and interior space of Boutique hotels in Prague and to identify how the tradition and the modern styles were integrated in each element. The subjects of this study were 12 tradition and modern style integrated hotels in Prague. From the collected data, the followings were investigated; what are traditional and modern elements, how they are integrated, and what the ratio of the tradition and the modern style is. The results are as follows. First, regarding the level of integration of tradition and modernity in Boutique hotels in Prague, exterior look showed conservativeness and interior space showed innovation. Second, in the conservative combination of exterior look, the traditional facade made conflicts with the modernity of the signage but the expression was limited to the modern expression of façade and signage maintaining the traditional form. Facades were modernized with the limitation such as not to interfere its traditional atmosphere and signs were designed to be compatible with facade. Third, in the innovative integration between the traditional and the modern of interior lobby, they partially maintained traditional elements or reinterpreted the traditional elements in modern terms in ceiling, walls, columns and windows and used modern expressions in most of ornamental elements.

• Korean Institute of Interior Design Journal
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• v.24 no.1
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• pp.3-11
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• 2015

I paid attention to the fact that surrealism emerging in early 20th century has been resurfacing in the 21st century. It may be because of the increasing interest on the space showing the surrealistic features as people in these days prefer the experimental and dramatic space beyond repetitive daily life. I tried to identify the expressive characteristics in the interior space adopting the depaysement technique among a variety of expression techniques of surrealism. To this end, this paper selected 10 interior design projects by Fabio Novembre and Marcel Wanders since 2000s. As the methodology, chapter 2 examined the theories to identify the expression targets and approaches of depaysement around the art paintings. Next, the standard for case analysis in this paper was established by investigating the existing theses related to interior and space design with depaysement as the key word. The expressive characteristics of depaysement identified from the existing researches were classified into morphological, figurative, material and space program. Those programs were developed as the classification system in this paper. Chapter 3 described the design background and features of Fabio Novembre and Marcel Wanders. On the basis of the features and analysis framework identified in chapter 2 and 3, chapter 4 analyzed the features of depaysement observed in the works by both designers. The conclusion was presented in chapter 5. For the expressive characteristics of depaysement observed in the space by both designers, Novembre created optical illusion using distortion or overlap on the morphological aspect. Wanders showed mainly the feature of changing the scale. In accordance with the analysis on expression principles, the features including spatial continuity, ambiguity of border, visual amusement and uncertainty were differentiated in all spaces.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• Journal of Fashion Business
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• v.21 no.3
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• pp.43-57
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• 2017

This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.79-87
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• 2013

The purpose of this study clarifies an expression characteristic of the phenomenal space. The architecture is an interface between human and nature. Nature presents herself as phenomena. Thus, the phenomenal space should be approached as the essence of architecture that is to accommodate nature. Phenomenon is related to everyday life and shares flow naturally within it. The phenomenon and everyday life form a relationship through the mediating elements that are time, place, and image. If these mediating elements are developed as spatialized elements, time becomes the converse, place becomes the overlap, and shape becomes the revealing. Also, spatial components that are substituted with these elements are void/solid, form, and materials. The relational characteristics of phenomenal space can be identified through these, and such characteristics are one-ness, continuity, and coincidence of opposites. Phenomenal space is expressed with spatial tones and accepted as spatial atmospheres. For the analysis, 15 works of swiss architects were selected to which spatial elements were applied. And It were composed that analysis by arranging these components as the relational network found that expression characteristics. Trough the analysis, It was found that expression characteristics of phenomenal space of the architecture of Swiss architects were prototypicality, primitiveness, and originality. As a results, It is considered that the role of the space that contains the value of everyday life, the value of the phenomenon is necessary.