• Journal of Distribution Science
• /
• 제16권10호
• /
• pp.5-21
• /
• 2018

Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

• Information Systems Review
• /
• 제20권4호
• /
• pp.59-78
• /
• 2018

With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 한국해양정보통신학회 2003년도 춘계종합학술대회
• /
• pp.629-632
• /
• 2003

This paper presents a way to maximize transmission efficiency and reception ability through transmission diversity technology, which can be adapted to wireless multimedia OFDM system. The presented method is a comparative analysis between a case where parameter $\alpha$for time average is 0.3, 1 with consideration of channel presumption with two types of rms delayed proliferation, which is 50nsec, 150nsec, for the performance analysis of STTC(Space-Time Trellis Code) using time-space ciphering method appropriate for MIMO channel, and performance in the case where presumed channel value from long training column section is applied to according frame in a single frame. The result showed that BER brought SNR improvement of 1.0dB in 10-3 when $\alpha$ was 0.3 than using only the long training column, and showed increase of general performance improvement for the sake of time average rather than the case without.

• Korean Management Science Review
• /
• 제17권3호
• /
• pp.49-60
• /
• 2000

The proliferation of electronic commerce(EC) has led manufactureres to consider Internet based marketing as a salient candidate for strategic diversification of marketing channel. In this case, each manufacturer can build its own Web store or rent an existing special EC store. Such decision making of ‘build’ or ‘rent’ can be analyzed by a game model which derives the Nash solutions for price and profit considering degree of competition with other competitive manufacturers. In this paper, to overcome the drawbacks of the traditional linear demand function, we first propose a new linear demand function which incorporates not only the price difference between competitive products but the awareness of Web stores perceived by the consumers, then design the game models to analyze the characteristics of three typical types of marketing channel in duopoly market. Based on the Nash solutions of the game models, we analyzed the effect of the degree of competition and Web awareness in selecting the optimal marketing channel.

• Proceedings of the IEEK Conference
• /
• 대한전자공학회 2008년도 하계종합학술대회
• /
• pp.12-13
• /
• 2008

In this paper, we propose a performance evaluation method for MIMO antennas through channel sounding. From measurement data, the complex channel gain, delay, angle of arrival, and angle of departure of each multipath are estimated. Using these estimates, the MIMO channel impulse response adopting various types of antennas are constructed by replacing the array response vectors, considering antenna patterns and correlation among antenna elements. Comparisons are made in terms of the metrics computed from the impulse responses.

• Journal of Advanced Marine Engineering and Technology
• /
• 제28권8호
• /
• pp.1195-1202
• /
• 2004

In this paper an experimental study was investigated for two-phase flow distribution in compact heat exchanger header. A test section was consisted of the horizontal bottom dividing header($\phi$: 5 mm, L: 80 mm) and 10 upward circular mini channels ($\phi$: 1.5 mm, L: 850 mm) using an acrylic tube. Three different types of tube intrusion depth were tested for the mass flux and inlet mass quality ranges of 50 - 200 kg/$m^2$s and 0.1 - 0.3, respectively. Air and water were used as the test fluids. The distribution of vapor and liquid is obtained by measurement of the total mass flow rate and the calculation of the quality. Two-phase flow pattern was observed, and pressure drop of each channel was measured. By adjusting the intrusion depth of each channel an uniform liquid flow distribution through the each channel was able to solve the mal-distribution problem.

• Proceedings of the KIEE Conference
• /
• 대한전기학회 2001년도 하계학술대회 논문집 A
• /
• pp.305-307
• /
• 2001

In this paper, the household AC power line network is characterized for the low bit rate power line communication (PLC) in the frequency range from 10kHz to 450kHz. Various types of electric apparatus and the power lines constitute the network topology, and the PLC channel transfer function and the channel impedance are derived based on the constructed network topology. The channel characteristics derived with the lumped circuit model and the distributed circuit model are compared using the computer simulations. The effect of the wave reflection and signal distortions are also investigated.

• Proceedings of the IEEK Conference
• /
• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
• /
• pp.27-30
• /
• 2004

OFDMA is considered as one of the major candidates for broadband wireless access. The OFDMA signal is usually coherently demodulated, requiring the channel estimation which can be estimated using a known pilot signal. In multi-cell environment, the performance of channel estimation is mainly limited by intercell interference. It is desirable to use a pilot signal that can estimate the channel information robust to the intercell interference in the OFDMA uplink system. In this paper, we consider two types of pilot signal applicable to multi-cell OFDMA uplink systems: One is time-multiplexed pilot signal and the other is code­multiplexed pilot signal. Simulation results show that the code-multiplexed pilot is suitable for low mobility environment and time-multiplexed pilot is suitable for high mobility environment.

• Proceedings of the KSME Conference
• /
• 대한기계학회 2008년도 추계학술대회B
• /
• pp.2652-2657
• /
• 2008

An analytical study was carried out on the flow resistance of tree-shaped channel flow architectures, based on the principle of the constructal law of evolutionary increase of flow access through the generation of better flowing configurations with two diameters in the square domain. Two types of tree-shaped configurations are optimized. The minimized global flow resistance decreases definitely as the system size, N, increases. And the best channel configurations among the first construct and second construct as a result of regarding pressure drop was selected. We also show that the freedom to morph the design and to increase its performance can be enhanced by using tree-tree configurations with $2^{nd}$ construct when N is greater than 18.

• Water Engineering Research
• /
• 제3권3호
• /
• pp.177-193
• /
• 2002

Experiments were conducted in an initially straight laboratory alluvial channel to investigate channel meandering characteristics. The experimental observations revealed an empirical relation between three types of tortuosity ratios used for describing meandering characteristics. Furthermore, the Strauhal number was found to be higher for bed material with greater resistance to erosion than with lower resistance to erosion. The meandering characteristics were also investigated using the concept of buckling employed in solid mechanics and the concept of siphoning of fluid mechanics. The buckling of flow, attributable to the flow nonuniformity across the channel cross-section, was found to follow the same pattern as did meandering observed experimentally. The processes of expansion of meanders and cut-off can be explained using the concept of siphoning. The results of expanding meander planforms observed in four experimental tests supported the viability of these concepts.