• 헤리티지:역사와 과학
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• 제52권4호
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• pp.124-141
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• 2019

연구는 월지(안압지)의 수질 관리 문제를 유지용수의 순환 체계와 연관지어 접근하였다. 이를 위해 연못의 순환체계와 관련 깊은 입·출수 체계를 검토하였으며, 기존의 입·출수시설 외에 선행 연구에서 제기되었던 추정 입·출수시설을 분석하였다. 입수시설을 검토한 결과, 현재 입수구인 월지 동남측 호안 입수시설은 남북 담장을 사이에 두고 동편의 정원시설(경석, 곡수로, 저수시설)과 수로로 연결된 것으로 파악되었다. 월지 동편 조사에서 별도의 시설군이 있었던 것으로 보이며 1920년대 실측 도면에 경석군이 확인된 것이 이를 뒷받침한다. 추정 입수구인 남서측 호안 입수시설은 월지 서편 건물지 임해전(臨海殿) 터에 남아 있는 화강암 수로와 연관성이 있어 보인다. 월지 남서측 호안을 향해 경사가 낮아지고, 거름망을 꽂았던 홈, 1920년대 실측 도면과 1975년 측량 도면의 입수구에 경석이 배석되어 있는 것으로 보아 깨끗한 물을 입수시키기 위한 것으로 판단된다. 출수시설과 관련하여 북측 호안 출수시설은 총 5단계로 구성되어 있는데, 이 중 목제 수로와 장대석군 집수시설의 기능은 월지의 물을 배수하기 위한 시설만으로는 보이지 않는다. 목제 수로에 나무 물마개가 있는 점과 마지막 단계에 집수시설이 있는 점으로 미루어보아 상황에 따라 발천의 물이 역으로 입수될 수 있다고 판단된다. 즉 북측 호안 출수시설은 양방향으로 물이 드나들었으며 장대석군 집수시설을 통해 개폐 가능한 목제 수로로 입수되기도 한 것으로 판단된다. 추정 출수구인 서측 호안 출수시설은 북측 호안의 출수시설과 매우 유사함을 볼 때 신라시대에 존재하였거나 후대의 어느 시점에 북측 호안 출수시설을 모방하여 만들었을 것이라는 추정 외에는 어려운 실정이다. 다만 조선시대 어느 시점까지는 농업용수 공급을 위한 출수시설로 기능하였을 것으로 보인다. 이상과 같이 월지는 신라 왕경 중심부인 동궁의 시설과 유기적으로 얽혀 있는 체계화된 배수망에 의해서 입·출수가 이루어졌다. 이를 통해 월지를 비롯한 각 시설군에 물이 입수되었으며 왕경 중심부의 중요한 인공 하천인 발천(撥川)을 통해 남천(南川)으로 연결되는 배수 체계를 가지고 있었다.

• 한국수자원학회논문집
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• 제46권12호
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• pp.1181-1191
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• 2013

다목적댐 저수지는 여름철에 발생하는 성층현상이 발생하고 가을철에는 성층화된 저수지의밀도 차로 인한 전도현상이 일어나게 된다. 이러한 현상은 저수지의 시공간적 수온분포의 변화에 의하여 발생하며, 이를 정확히 모의하고 예측하기 위해서는 수온에 작용하는 관련 매개변수의 작용특성을 명확히 파악할 필요가 있다. 이에 본 연구에서는 합천댐 저수지를 대상으로 횡방향 평균 2차원 저수지 수리 수질 해석모형인 CE-QUAL-W2를 적용하여 저수지내 발생하는 수온성층, 탁수의 거동 및 수질을 예측하기 위해 선행되어야 할 수온모의를 통해 합천댐 저수지에 적합한 수온 매개변수 산정에 대한 연구를 진행하였다. 특히 모델에서 합천댐 수온모의와 관련된 매개변수 중 바람차폐계수(WSC), 복사열계수(BETA), 빛소멸계수(EXH2O), 바닥 열교환계수(CBHE)의 민감도 분석을 수행하였다. 첫 번째로, 민감도가 높은 기간을 확인한 결과 WSC, BETA, EXH2O는 공통적으로 4~9월, CBHE는 8~11월로 나타났다. 두 번째로, 매개변수가 영향을 미치는 수심대를 확인한 결과 BETA는 0~9m, EXH2O는 8~14m 구간으로, 수표면과 가까운 표층과 수온약층, CBHE는 바닥에서부터 12m 구간으로 심층구간에서 영향이 나타났다. 마지막으로 연단위 혹은 각월에서의 최적매개변수를 적용한 결과 WSC와 CBHE 매개변수는 모의온도의 편차가 그다지 크지 않았으나, BETA와 EXH2O의 경우 연단위와 월단위 최적매개변수 적용 시 모의수온편차가 각각 월평균 $0.20^{\circ}C$와 $0.51^{\circ}C$로 다소 큰 값을 보이고 있으며, 특히 수온이 최대로 상승하는 5~8월 중에는 $0.4^{\circ}C$와 $1.09^{\circ}C$의 편차를 보여 월단위 매개변수사용의 필요성이 뚜렷이 확인되었다. 이는 현재 저수지수질모형의 검보정에서 입력요구조건에 따라 혹은 관행적으로 사용되고 있는 연단위 매개변수의 사용에 있어서 월단위로의 개선이 필요한 부분으로 사료된다.

• 설비공학논문집
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• 제21권12호
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• pp.715-732
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• 2009

This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2008. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) Research trends in thermal and fluid engineering have been surveyed in the categories of general fluid flow, fluid machinery and piping, new and renewable energy, and fire. Well-developed CFD technologies were widely applied in developing facilities and their systems. New research topics include fire, fuel cell, and solar energy. Research was mainly focused on flow distribution and optimization in the fields of fluid machinery and piping. Topics related to the development of fans and compressors had been popular, but were no longer investigated widely. Research papers on micro heat exchangers using nanofluids and micro pumps were also not presented during this period. There were some studies on thermal reliability and performance in the fields of new and renewable energy. Numerical simulations of smoke ventilation and the spread of fire were the main topics in the field of fire. (2) Research works on heat transfer presented in 2008 have been reviewed in the categories of heat transfer characteristics, industrial heat exchangers, and ground heat exchangers. Research on heat transfer characteristics included thermal transport in cryogenic vessels, dish solar collectors, radiative thermal reflectors, variable conductance heat pipes, and flow condensation and evaporation of refrigerants. In the area of industrial heat exchangers, examined are research on micro-channel plate heat exchangers, liquid cooled cold plates, fin-tube heat exchangers, and frost behavior of heat exchanger fins. Measurements on ground thermal conductivity and on the thermal diffusion characteristics of ground heat exchangers were reported. (3) In the field of refrigeration, many studies were presented on simultaneous heating and cooling heat pump systems. Switching between various operation modes and optimizing the refrigerant charge were considered in this research. Studies of heat pump systems using unutilized energy sources such as sewage water and river water were reported. Evaporative cooling was studied both theoretically and experimentally as a potential alternative to the conventional methods. (4) Research papers on building facilities have been reviewed and divided into studies on heat and cold sources, air conditioning and air cleaning, ventilation, automatic control of heat sources with piping systems, and sound reduction in hydraulic turbine dynamo rooms. In particular, considered were efficient and effective uses of energy resulting in reduced environmental pollution and operating costs. (5) In the field of building environments, many studies focused on health and comfort. Ventilation. system performance was considered to be important in improving indoor air conditions. Due to high oil prices, various tests were planned to examine building energy consumption and to cut life cycle costs.

• 대한토목학회논문집
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• 제37권1호
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• pp.239-246
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• 2017

국내 중소하천의 횡단구조물인 보 또는 낙차공은 대부분 고정식 콘크리트 구조물이며, 저층수의 배제가 쉽지 않다. 횡단구조물로 인해 유사가 퇴적되며, 유사에 흡착한 오염물들이 그대로 하천의 바닥을 오염시키고 있다. 이에 저층수 및 퇴적유사에 대한 관심이 증가하고 있는 실정이며, 이러한 대안의 하나로 횡단구조물 상류와 하류를 하상 아래로 연결시키는 구조물로써, 보 상류 저층의 물 및 유사 배제를 목적으로 저층수배출관을 설치하는 방안이 있다. 그러나 사석이 유입되고, 배제 되지 않을 경우 효율성이 크게 저하될 가능성이 있다. 이에 본 연구에서는 저층수 배출관 내 사석을 배제할 수 있는 능력에 대한 연구를 수행하였다. 사석과 거동이 유사한 유사(sediment)의 한계조건(critical condition) 중 한계전단력(critical shear stress) 유도과정과 달랑베르의 원리(d'Alembert principle)를 응용하여 이동 중인 사석이 배제될 수 있는 조건(${\tau}_c{^*}$)을 유도하였다. 그러나 저층수 배출관 내 유입된 사석은 정지상태가 아닌 이동 중이므로, Lagrangian 기법을 활용하여 수리실험에서 도출된 유속으로 상대속도(relative velocity)를 제시하였다. 수리실험은 축척효과(scale effect)를 최소화하기 위해 폭이 5.0 m이고, 높이가 1.0 m인 광폭 개수로를 제작하였으며, 사용된 사석은 가공된 완전 구형을 사용하였다. 실험 결과 유속과 구형 입자 속도와의 비가 0.5~0.7 사이로 나타났으며, 이러한 결과를 유도된 식에 적용하여, 최종적으로 사석이 배제되는 조건을 도출하게 되었다. 구간은 입자레이놀즈수($Re_p$)와 무차원 한계 전단력(${\tau}_c{^*}$)에 따라 크게 3가지로 구분되었다. 배제 구간(exclusion section), 확률적 배제 구간(probabilistic exclusion section), 비배제 구간(no exclusion section)이다. 본 연구결과는 횡단구조물의 저층수 배출관 설계시 유용한 기초 정보를 제공할 수 있을 것이다.

• 설비공학논문집
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• 제27권7호
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• pp.380-394
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• 2015

This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2014. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) The research works on the thermal and fluid engineering have been reviewed as groups of heat and mass transfer, cooling and heating, and air-conditioning, the flow inside building rooms, and smoke control on fire. Research issues dealing with duct and pipe were reduced, but flows inside building rooms, and smoke controls were newly added in thermal and fluid engineering research area. (2) Research works on heat transfer area have been reviewed in the categories of heat transfer characteristics, pool boiling and condensing heat transfer and industrial heat exchangers. Researches on heat transfer characteristics included the results for thermal contact resistance measurement of metal interface, a fan coil with an oval-type heat exchanger, fouling characteristics of plate heat exchangers, effect of rib pitch in a two wall divergent channel, semi-empirical analysis in vertical mesoscale tubes, an integrated drying machine, microscale surface wrinkles, brazed plate heat exchangers, numerical analysis in printed circuit heat exchanger. In the area of pool boiling and condensing, non-uniform air flow, PCM applied thermal storage wall system, a new wavy cylindrical shape capsule, and HFC32/HFC152a mixtures on enhanced tubes, were actively studied. In the area of industrial heat exchangers, researches on solar water storage tank, effective design on the inserting part of refrigerator door gasket, impact of different boundary conditions in generating g-function, various construction of SCW type ground heat exchanger and a heat pump for closed cooling water heat recovery were performed. (3) In the field of refrigeration, various studies were carried out in the categories of refrigeration cycle, alternative refrigeration and modelling and controls including energy recoveries from industrial boilers and vehicles, improvement of dehumidification systems, novel defrost systems, fault diagnosis and optimum controls for heat pump systems. It is particularly notable that a substantial number of studies were dedicated for the development of air-conditioning and power recovery systems for electric vehicles in this year. (4) In building mechanical system research fields, seventeen studies were reported for achieving effective design of the mechanical systems, and also for maximizing the energy efficiency of buildings. The topics of the studies included energy performance, HVAC system, ventilation, and renewable energies, piping in the buildings. Proposed designs, performance performance tests using numerical methods and experiments provide useful information and key data which can improve the energy efficiency of the buildings. (5) The field of architectural environment was mostly focused on indoor environment and building energy. The main researches of indoor environment were related to the evaluation of work noise in tunnel construction and the simulation and development of a light-shelf system. The subjects of building energy were worked on the energy saving of office building applied with window blind and phase change material(PCM), a method of existing building energy simulation using energy audit data, the estimation of thermal consumption unit of apartment building and its case studies, dynamic window performance, a writing method of energy consumption report and energy estimation of apartment building using district heating system. The remained studies were related to the improvement of architectural engineering education system for plant engineering industry, estimating cooling and heating degree days for variable base temperature, a prediction method of underground temperature, the comfort control algorithm of car air conditioner, the smoke control performance evaluation of high-rise building, evaluation of thermal energy systems of bio safety laboratory and a development of measuring device of solar heat gain coefficient of fenestration system.

• 설비공학논문집
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• 제25권6호
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• pp.346-361
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• 2013

This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2012. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. The conclusions are as follows : (1) The research works on thermal and fluid engineering have been reviewed as groups of fluid machinery, pipes and valves, fuel cells and power plants, ground-coupled heat pumps, and general heat and mass transfer systems. Research issues are mainly focused on new and renewable energy systems, such as fuel cells, ocean thermal energy conversion power plants, and ground-coupled heat pump systems. (2) Research works on the heat transfer area have been reviewed in the categories of heat transfer characteristics, pool boiling and condensing heat transfer, and industrial heat exchangers. Researches on heat transfer characteristics included the results for natural convection in a square enclosure with two hot circular cylinders, non-uniform grooved tube considering tube expansion, single-tube annular baffle system, broadcasting LED light with ion wind generator, mechanical property and microstructure of SA213 P92 boiler pipe steel, and flat plate using multiple tripping wires. In the area of pool boiling and condensing heat transfer, researches on the design of a micro-channel heat exchanger for a heat pump, numerical simulation of a heat pump evaporator considering the pressure drop in the distributor and capillary tubes, critical heat flux on a thermoexcel-E enhanced surface, and the performance of a fin-and-tube condenser with non-uniform air distribution and different tube types were actively carried out. In the area of industrial heat exchangers, researches on a plate heat exchanger type dehumidifier, fin-tube heat exchanger, an electric circuit transient analogy model in a vertical closed loop ground heat exchanger, heat transfer characteristics of a double skin window for plant factory, a regenerative heat exchanger depending on its porous structure, and various types of plate heat exchangers were performed. (3) In the field of refrigeration, various studies were executed to improve refrigeration system performance, and to evaluate the applicability of alternative refrigerants and new components. Various topics were presented in the area of refrigeration cycle. Research issues mainly focused on the enhancement of the system performance. In the alternative refrigerant area, studies on CO2, R32/R152a mixture, and R1234yf were performed. Studies on the design and performance analysis of various compressors and evaporator were executed. (4) In building mechanical system research fields, twenty-nine studies were conducted to achieve effective design of mechanical systems, and also to maximize the energy efficiency of buildings. The topics of the studies included heating and cooling, HVAC system, ventilation, renewable energy systems, and lighting systems in buildings. New designs and performance tests using numerical methods and experiments provide useful information and key data, which can improve the energy efficiency of buildings. (5) In the fields of the architectural environment, studies for various purposes, such as indoor environment, building energy, and renewable energy were performed. In particular, building energy-related researches and renewable energy systems have been mainly studied, reflecting interests in global climate change, and efforts to reduce building energy consumption by government and architectural specialists. In addition, many researches have been conducted regarding indoor environments.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2011년도 학술발표회
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• pp.8-9
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• 2011

On 4 September 2010 an earthquake of magnitude 7.1 on the Richter scale occurred on the Canterbury Plains in the South Island of New Zealand. The Canterbury Plains are an area of extensive groundwater and spring fed surface water systems. Since the September earthquake there have been several thousand aftershocks (Fig. 1), the largest being a 6.3 magnitude quake which occurred close to the centre of Christchurch on 22February 2011. This second quake caused extensive damage to the city of Christchurch including the deaths of 189 people. Both of these quakes had marked hydrological impacts. Water is a vital natural resource for Canterburywith groundwater being extracted for potable supply and both ground and surface water being used extensively for agricultural and horticultural irrigation.The groundwater is of very high quality so that the city of Christchurch (population approx. 400,000) supplies untreated artesian water to the majority of households and businesses. Both earthquakes caused immediate hydrological effects, the most dramatic of which was the liquefaction of sediments and the release of shallow groundwater containing a fine grey silt-sand material. The liquefaction that occurred fitted within the empirical relationship between distance from epicentre and magnitude of quake described by Montgomery et al. (2003). . It appears that liquefaction resulted in development of discontinuities in confining layers. In some cases these appear to have been maintained by artesian pressure and continuing flow, and the springs are continuing to flow even now. In spring-fed streams there was an increase in flow that lasted for several days and in some cases flows remained high for several months afterwards although this could be linked to a very wet winter prior to the September earthquake. Analysis of the slope of baseflow recession for a spring-fed stream before and after the September earthquake shows no change, indicating no substantial change in the aquifer structure that feeds this stream.A complicating factor for consideration of river flows was that in some places the liquefaction of shallow sediments led to lateral spreading of river banks. The lateral spread lessened the channel cross section so water levels rose although the flow might not have risen accordingly. Groundwater level peaks moved both up and down, depending on the location of wells. Groundwater level changes for the two earthquakes were strongly related to the proximity to the epicentre. The February 2011 earthquake resulted in significantly larger groundwater level changes in eastern Christchurch than occurred in September 2010. In a well of similar distance from both epicentres the two events resulted in a similar sized increase in water level but the slightly slower rate of increase and the markedly slower recession recorded in the February event suggests that the well may have been partially blocked by sediment flowing into the well at depth. The effects of the February earthquake were more localised and in the area to the west of Christchurch it was the earlier earthquake that had greater impact. Many of the recorded responses have been compromised, or complicated, by damage or clogging and further inspections will need to be carried out to allow a more definitive interpretation. Nevertheless, it is reasonable to provisionally conclude that there is no clear evidence of significant change in aquifer pressures or properties. The different response of groundwater to earthquakes across the Canterbury Plains is the subject of a new research project about to start that uses the information to improve groundwater characterisation for the region. Montgomery D.R., Greenberg H.M., Smith D.T. (2003) Stream flow response to the Nisqually earthquake. Earth & Planetary Science Letters 209 19-28.

• 설비공학논문집
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• 제28권6호
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• pp.256-268
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• 2016

This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2015. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) The research works on the thermal and fluid engineering were carried out in the areas of flow, heat and mass transfer, cooling and heating, and air-conditioning, the renewable energy system and the flow inside building rooms. Research issues dealing with air-conditioning machines and fire and exhausting smoke were reduced. CFD seems to be spreading to more research areas. (2) Research works on heat transfer area were carried out in the categories of heat transfer characteristics, pool boiling and condensing heat transfer and industrial heat exchangers. Researches on heat transfer characteristics included the economic analysis of GHG emission, micro channel heat exchanger, effect of rib angle on thermal performance, the airside performance of fin-and-tube heat exchangers, theoretical analysis of a rotary heat exchanger, heat exchanger in a cryogenic environment, the performance of a cross-flow-type, indirect evaporative cooler made of paper/plastic film. In the area of pool boiling and condensing, the bubble jet loop heat pipe was studied. In the area of industrial heat exchangers, researches were performed on fin-tube heat exchanger, KSTAR PFC and vacuum vessel at baking phase, the performance of small-sized dehumidification rotor, design of gas-injection port of an asymmetric scroll compressor, effect of slot discharge-angle change on exhaust efficiency of range hood system with air curtain. (3) In the field of refrigeration, various studies were carried in the categories of refrigeration cycle, alternative refrigeration/energy system, system control. In the refrigeration cycle category, a cold-climate heat pump system, $CO_2$ cascade systems, ejector cycles and a PCM-based continuous heating system were investigated. In the alternative refrigeration/energy system category, a polymer adsorption heat pump, an alcohol absorption heat pump and a desiccant-based hybrid refrigeration system were investigated. In the system control category, turbo-refrigerator capacity controls and an absorption chiller fault diagnostics were investigated. (4) In building mechanical system research fields, eighteen studies were reported for achieving effective design of the mechanical systems, and also for maximizing the energy efficiency of buildings. The topics of the studies included energy performance, HVAC system, ventilation, and renewable energies, piping in the buildings. Proposed designs, performance tests using numerical methods and experiments provide useful information and key data which can improve the energy efficiency of the buildings. (5) The field of architectural environment was mostly focused on indoor environment and building energy. The main researches of indoor environment were related to the user and location awareness technology applied dimming lighting control system, the lighting performance evaluation for light-shelves, the improvement evaluation of air quality through analysis of ventilation efficiency and the evaluation of airtightness of sliding and LS window systems. The subjects of building energy were worked on the energy saving estimation of existing buildings, the developing model to predict heating energy usage in domestic city area and the performance evaluation of cooling applied with economizer control. The studies were also performed related to the experimental measurement of weight variation and thermal conductivity in polyurethane foam, the development of flame spread prevention system for sandwich panels, the utilization of heat from waste-incineration facility in large-scale horticultural facilities.

• 벤처창업연구
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• 제13권6호
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• pp.1-14
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• 2018

명품에 대한 관심과 소비가 점차 대중화되면서 명품시장은 급성장하고 있다. 소비자들은 명품을 구매하고 사용함으로써 물질적인 풍요와 함께 심리적인 만족을 얻을 수 있다. 또한 기업의 입장에서는 명품은 가격 비탄력적인 특성을 가지고 있어 가격 프리미엄을 누릴 수 있고 양호한 성과를 산출하는데 유리하므로 명품성 확보방안에 많은 관심을 기울여야 할 것이다. 본 연구는 선행연구를 기반으로 명품성을 '다른 제품과 차별적으로 명품을 인식하게 만드는 제품의 속성으로서, 소비자의 구매행동에 중요한 동기를 부여하는 상황적 혜택을 제공하는 요인'으로 정의하고, 한국 중소기업의 브랜드 명품성 구축방안을 살펴보았다. 구체적으로는 명품산업의 세계시장과 한국시장 현황을 알아보고, 기존연구들과 관련문헌을 조사하여 명품성의 구성요소를 규명하였으며, 이론적 근거를 바탕으로 연구모형을 설계하여 마케팅 믹스를 활용한 한국 중소기업의 브랜드 명품성 구축방법을 제시하였다. 명품성의 하위차원은 기존연구들의 문제점을 감안하여 제품관련 속성여부와 소비자가 얻는 혜택여부에 따라 규명하였다. 제품관련 명품성은 우월성 (기능적 혜택)과 희소성(경험적 혜택)으로 구분하고, 비제품관련 명품성은 차별성 (상징적 혜택)과 전통성 (배타적 혜택)으로 구분하였다. 브랜드 명품성 구축방안은 다음과 같다. 첫째, 제품요인을 이용하는 것이다. 높은 품질, 우수한 디자인, 인지도가 높으면서 강력하고 호의적이며 독특한 연상의 브랜드를 통해 명품성을 제고할 수 있다. 둘째, 가격요인을 이용하는 것이다. 소비자들은 명품을 고가품으로 인식하는 경향이 있으므로 제품의 가격을 너무 낮게 책정하는 것은 명품성을 훼손할 수 있다. 셋째, 유통요인을 이용하는 것이다. 제한적인 유통 채널을 통해 소비자에게 명품성의 차별성과 희소성을 지각시키는 것이 효과적이다. 또한, 명품브랜드에 적합한 매장 분위기를 조성하여야 한다. 넷째, 촉진요인을 이용하는 것이다. 소비자가 광고에 많이 노출될수록 명품브랜드에 대해 호의적의 태도를 형성하여 명품성을 높게 지각한다. 가격촉진은 소비자의 명품성 지각에 부정적 영향을 미친다. 다섯째, 기업속성을 이용하는 것이다. 제품에 대한 소비자의 평가는 제품속성뿐만 아니라 그 제품을 둘러싼 기업연상이나 기업이미지에 영향을 받는다. 기존연구를 참고하면 높은 기업역량, 양호한 기업평판을 통해 명품성을 제고할 수 있다. 기업역량을 높이기 위해서는 지식창출능력과 연계하여 다차원적으로 접근하면 유용한 시사점을 얻을 수 있다. 기업평판에 있어서는 외부 이해관계자들의 평판도 중요하지만 이에 못지않게 내부구성원들의 평판도 중요하다. 한국의 중소기업들은 본 연구결과를 활용하여 상황에 따라 개별적인 마케팅전략을 수립하거나 혹은 믹스 (통합)한 마케팅전략을 수립하여 추진함으로써 브랜드의 명품성을 구축할 수 있을 것이다.

• 한국지식정보기술학회논문지
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• 제13권1호
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• pp.11-23
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• 2018

본 연구에서는 스마트폰의 확산에 가장 주요한 요인이며 다양한 기능성 편의를 제공하는 앱을 구매하는 채널인 앱 마켓을 선택하는 요인을 합리적인 선택 이론 관점을 도입하여 실증적으로 밝혀내었다. 281건의 설문 결과 분석을 통해, 이익의 관점에서 사용편의성과 구조적 보장이 앱 마켓 선택에 유의미한 영향을 주는 것으로 검증 되었다. 반면, 고객신뢰, 정보 품질, 마켓 이미지는 앱마켓 선택에 유의미한 영향을 주지 못하는 것으로 파악되었다. 특히, 국내 앱마켓 플랫폼 제공자(KT, LG U+)의 경우, 해외 앱마켓 플랫폼사업자(구글)에 비해, 고객센터 운용, 피해보상 규정 등 구조적 보장 측면에서 우위에 있는 것으로 보인다. 하지만, 구글 앱 마켓의 경우는 모든 안드로이드 폰에 사전 설치되어 통신사 별로 타 앱마켓을 이용하기 위해 추가적으로 설치해야하는 불편함이 없어 국내 제공자보다 사용자 편의성에서 우위에 있다고 판단된다. 이는 국내 앱마켓 플랫폼사업자에게만 불리하게 작용하고 있어, 정책적 해결점 마련이 필요하다. 사업자비용의 관점에서는 금전적인 전환 비용과 비금전적인 전환 비용 모두 앱 마켓 선택에 유의미한 영향을 주는 것으로 나타났다. 특히, 비금전적인 전환 비용은 국내 앱마켓 플랫폼사업자에게 부정적인 영향을 주는 것으로 나타났다. 이는 국내 앱마켓의 서비스 기대 수준이 낮다고 인식되어 있고, 신규 사용자가 사용하기 위해 회원 가입 등 소요되는 시간적 비용요소가 크다고 인지되어 있다고 설명될 수 있다. 국내 앱 마켓 사업의 활성화를 위해 개선이 필요한 항목으로 보인다. 본 연구를 통해 기존 대부분의 연구들이 앱 선택 요인에만 집중되었다는 한계를 극복하고 앱 마켓 선택 요인을 밝혀내었다는데 본 연구의 의의가 있다고 볼 수 있겠다.