• 제목/요약/키워드: Change Management Effect

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A Study on Advertising Attitude, Brand Change Behavior and Information Acquisition Source for Airline SNS Content Marketing

  • PARK, Hye-Yoon;PARK, So-Yeon;KIM, Hye-Jin
    • 융합경영연구
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    • 제10권2호
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    • pp.23-39
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    • 2022
  • Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

Classify and Quantify Cumulative Impact of Change Orders On Productivity Using ANN Models

  • 이민재
    • 한국건설관리학회논문집
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    • 제6권5호
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    • pp.69-77
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    • 2005
  • Change is inevitable and is a reality of construction projects. Most construction contracts include change clauses and allowing contractors an equitable adjustment to the contract price and duration caused by change. However, the actions of a contractor can cause a loss of productivity and furthermore can result in disruption of the whole project because of a cumulative or ripple effect. Because of its complicated nature, it becomes a complex issue to determine the cumulative impact (ripple effect) caused by single or multiple change orders. Furthermore, owners and contractors do not always agree on the adjusted contract price for the cumulative Impact of the changes. A number of studies have attempted to quantify the impact of change orders on project costs and schedule. Many of these attempted to develop regression models to quantify the loss. However, regression analysis has shortcomings in dealing with many qualitative or noisy input data. This study develops ANN models to classify and quantify the labor productivity losses that are caused by the cumulative impact of change orders. The results skew that ANN models give significantly improved performance compared to traditional statistical models.

ERP 구축 후 사용자만족도에 관한 사례연구 (A case study about the user's degree of satisfaction after ERP Implementation)

  • 문찬오;김창은
    • 대한안전경영과학회지
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    • 제10권2호
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    • pp.175-185
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    • 2008
  • The research it sees the many enterprises ERP system Go-Live after, which fail are appearing to are actuality plentifully with continuous change management insufficiency. One objective of the research it sees the ERP system effect leads simple with successful ERP system embodiment end me, the thing knows, the successful change management to ERP system Go-Live after and there is report that the effect appears. The ERP system Go-Live after the domestic enterprise 2 year above is analysis about the user's degree of satisfaction.

지방의료원장의 의사결정 유형, 공공 기업가정신 및 경영성과 (The Decision-Making Types, Public Entrepreneurship and Performance Management of Local Public Hospital Directors)

  • 이정우;김노사
    • 보건의료산업학회지
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    • 제12권1호
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    • pp.1-11
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    • 2018
  • Objectives : The purpose of this study was to identify the relationship between decision-making types, public entrepreneurship, and performance management of local public hospital directors. Methods : A questionnaire survey was carried out to assess the dependent variables of directors' decision-making types and public entrepreneurship. The analysis of management performance was carried out through a comparison between 2016 results of, data of variation rate on medical revenue and change rate on medical profit and results in 2015. Results : Results indicated that local public hospital directors who used rational decision-making showed better performance management. The analysis showed that enterprise had a greater positive effect (+) on variation rate of medical revenue than that of innovation. However, innovation had a higher positive effect (+) on change rate of medical profit than that of enterprise. These results suggest that innovation and enterprise have a major influence on performance management. Conclusions : The survey used for this study suggests that an education and training program is needed to improve public hospital directors' ability for rational decision-making, public entrepreneurship and performance management. Additionally, the policy change guaranteeing autonomy within the proper range is demanded that Local Public Hospital Director having spirit of innovation and enterprise achieves peak capacity and have responsibility for management.

병원 2세경영의 리더십 변화가 내부환경 및 조직유효성에 미치는 영향 (The effects of a change of leadership of the 2nd generation management on internal environment and organizational effectiveness in hospitals)

  • 김훈철;김영훈;김한성
    • 한국병원경영학회지
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    • 제20권1호
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    • pp.1-12
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    • 2015
  • This study aims to examine the effect of a change of leadership on internal environment and organization effectiveness and suggest measures on effective organizational management by analyzing a change of leadership before and after 2nd generation management. There was analysis of a difference of leadership type, organizational structure, organizational culture, management resources, job satisfaction, and organizational commitment between the period of the founders and the period of 2nd generation successors by collecting data from employees of 6 hospitals in Seoul. Also there was analysis of the effect of a change of leadership on internal environment and organizational effectiveness. According to the analysis, it was demonstrated that the factor affecting job satisfaction during the period of the founder was complexity of organizational structure, and there were no factors affecting organizational commitment. In contrast, during the period of the 2nd generation successors, it was revealed that transformational leadership, centralism of organizational structure, and human resources of management resources affect job satisfaction, and transformational leadership, complexity of organizational structure, hierarchical culture of organizational culture, and human resources of management resources affect organizational commitment. Further, after the succession from the founders to 2nd generation successors, as transformational leadership increased, job satisfaction rose, and as developmental culture was reinforced and human resources increased, organizational commitment was heightened. Furthermore, as transformational leadership increased and developmental culture was reinforced, organizational commitment was heightened. Namely, as transformational leadership was reinforced resulting from the succession to 2nd generation, employees' job satisfaction and organizational commitment increased, with circumstances aiming for the actual change.

운전조건 및 유로형상에 따른 고체고분자형 연료전지의 수소극에서의 수분관리 (The Operating Condition and Flow Field Design Effect on the Anode Water Management of a Proton Exchange Membrane Fuel Cell (PEMFC))

  • 홍인권;김선회
    • 공업화학
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    • 제22권5호
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    • pp.518-521
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    • 2011
  • 전극면적 $25cm^2$ 고체고분자형 연료전지를 이용하여 수소극의 수분관리에 관한 연구를 진행하였다. 수분관리는 연료전지의 운전에 있어서 가장 핵심적인 인자 중의 하나이다. 본 연구에서는 연료극의 flooding의 위험성이 가장 높은 작동전류밀도 $200mA/cm^2$에서 수소극의 가습 및 온도 등의 운전조건의 변화, 그리고 유로 형상의 영향성을 평가하였다. 또한 연료극과 공기극의 양론비를 변화시킴과 동시에 유로의 형상에 따른 영향성을 파악하기 위한 실험을 실시하였다. 연료전지의 운전에 있어서 연료극과 공기극의 양론비에 따른 수분관리의 영향성을 확인할 수 있었고 또한 온도변화 및 가습조건의 변화에 따른 성능의 변화 역시 관찰할 수 있었다.

Low Impact Urban Development For Climate Change and Natural Disaster Prevention

  • Lee, Jung-Min;Jin, Kyu-Nam;Sim, Young-Jong;Kim, Hyo-Jin
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.54-55
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    • 2015
  • Increase of impervious areas due to expansion of housing area, commercial and business building of urban is resulting in property change of stormwater runoff. Also, rapid urbanization and heavy rain due to climate change lead to urban flood and debris flow damage. In 2010 and 2011, Seoul had experienced shocking flooding damages by heavy rain. All these have led to increased interest in applying LID and decentralized rainwater management as a means of urban hydrologic cycle restoration and Natural Disaster Prevention such as flooding and so on. Urban development is a cause of expansion of impervious area. It reduces infiltration of rain water and may increase runoff volume from storms. Low Impact Development (LID) methods is to mimic the predevelopment site hydrology by using site design techniques that store, infiltrate, evaporate, detain runoff, and reduction flooding. Use of these techniques helps to reduce off-site runoff and ensure adequate groundwater recharge. The contents of this paper include a hydrologic analysis on a site and an evaluation of flooding reduction effect of LID practice facilities planned on the site. The region of this Case study is LID Rainwater Management Demonstration District in A-new town and P-new town, Korea. LID Practice facilities were designed on the area of rainwater management demonstration district in new town. We performed analysis of reduction effect about flood discharge. SWMM5 has been developed as a model to analyze the hydrologic impacts of LID facilities. For this study, we used weather data for around 38 years from January 1973 to August 2014 collected from the new town City Observatory near the district. Using the weather data, we performed continuous simulation of urban runoff in order to analyze impacts on the Stream from the development of the district and the installation of LID facilities. This is a new approach to stormwater management system which is different from existing end-of-pipe type management system. We suggest that LID should be discussed as a efficient method of urban disasters and climate change control in future land use, sewer and stormwater management planning.

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RCP 8.5 시나리오와 관수 기법의 변화에 따른 논에서의 온실가스 배출 변화의 DNDC 모델을 통한 모의 (DNDC Modeling for Greenhouse Gases Emission in Rice Paddy of South Korea and the Effect of Flooding Management Change and RCP 8.5 Scenario)

  • 민현기;김정규;김민석;황원재
    • Ecology and Resilient Infrastructure
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    • 제5권3호
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    • pp.189-198
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    • 2018
  • 기후 변화는 21세기에 인류가 맞이한 가장 중요한 문제 중에 하나이다. 탄소 배출은 이러한 기후 변화의 가장 핵심 원인으로 지목 된다. 토양은 관리 방법에 따라서 탄소의 저장원이 되기도 하지만 큰 배출원이 될 수도 있다. 기온의 변화는 농경지 토양에서 배출되는 온실가스의 양을 크게 변화시킬 수 있을 뿐만 아니라 작물의 생산량을 위한 농법 변화에도 영향을 미치기 때문에 기후 변화에 따른 온실가스 배출 변화는 두 가지 요인의 상호작용을 고려할 필요가 있다. 본 연구에서는 남한의 논에서의 온실가스 배출은 2011년부터 2100년까지 RCP 8.5 시나리오의 기상 변화에 따라서 모의하였다. 농법의 변화로는 다양한 논의 담수 기법이 적용되었다. 기존의 담수 기법으로는 기후변화가 진행됨에 따라서 온실가스 배출이 급격하게 상승하는 것을 확인할 수 있었고, 간단관수가 이러한 온실가스 배출을 크게 감소시킴을 확인하였다. 미래의 농법이 작물의 생산량을 최대화시키는 방향으로 변화한다고 가정하였을 때 기후 변화에 따라서 많은 농지가 관행 농법 보다 간단관수가 시행되었을 때 수확량이 상승하게 되었고, 이러한 기후변화의 적응을 고려하였을 때는 기후 변화에 따라서 온실가스 배출이 감소함을 확인하였다.

업무혁신에 대한 조직적 상황과 ERP시스템의 확장이용의도 간의 관계에 영향을 미치는 요인에 관한 연구 (A Study on Factors Affecting the Relationship between Organizational Context for Work Innovation and Intention of ERP Extension Usage)

  • 장길상;송정수
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권1호
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    • pp.153-172
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    • 2012
  • The purpose of this study is twofold: first, to identify the factors affecting the relationships between the organizational context for work innovation(organizational citizenship behaviors, IS innovation resistance, and user IT capability) and the intention of ERP extension usage, and second, to examine the mediating effect of the ERP performance on the relationships between the ERP adaptation and the intention of ERP extension usage. In order to achieve the goals of this study, data were obtained from 304 members of the seven organizations such as manufacturers, distributors and service industries, and were analyzed by using SPSS 12.0 and AMOS 5.0. The study results are as follows. There were positive effects of the organizational citizenship behaviors and the user IT capability on the change management activity. The IS innovation resistance had a negative effects on the change management activity. The change management activity had a positive effect on the ERP adaptation. The ERP adaptation had a positive effect on the ERP performance and the intention of ERP extension usage. The ERP performance had a positive effect on the intention of ERP extension usage. In addition, there was a partial mediating effect of the ERP performance on the relationships between ERP adaptation and intention of ERP extension usage. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

신용등급 변경공시의 정보효과 (The Information Effect of the Rating Change Announcements on the Capital Market)

  • 박형진;이순희
    • 재무관리연구
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    • 제22권2호
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    • pp.107-133
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    • 2005
  • 본 논문은 신용평가기관의 신용등급 변경공시 정보가 주식시장과 채권시장에 어떠한 영향을 주는 지를 1993년 1월에서 2001년 2월까지의 주식시장과 2000년 7월에서 2001년 2월까지의 채권시장에서의 자료를 이용하여 사건연구를 통하여 살펴본다. 주식시장의 경우를 살펴보면, 등급이 상승하는 경우는 신용등급 공시전이나 공시 후 유의한 반응이 관찰되지 않았다. 그러나 신용등급이 2등급 이상 하락한 경우는 등급 변경 공시 이전과 등급 공시일과 이후 모두에 유의한 반응을 나타냈으며 등급이 1등급 하락한 경우는 사건이 발생한 이후의 경우에서만 유의한 반응을 나타내었다. 채권시장에서는 등급이 상승하는 경우에는 투자수익률이 상승하고, 만기수익률이 하락하는 것이 관찰되며, 등급이 하락한 경우에는 투자수익률이 하락하고, 만기수익률이 상승하는 것이 관찰된다. 또한, 등급이 하락하는 경우가 상승하는 경우보다 그 변동이 크다.

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