• 제목/요약/키워드: Centrality and Intermediacy

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컨테이너 항만의 마케팅 전략에 관한 연구 (The Port Maketing Strategies of the Container Terminal)

  • 정태원;곽규석
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 1998년도 추계학술대회논문집:21세기에 대비한 지능형 통합항만관리
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    • pp.331-351
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    • 1998
  • The main purpose of this study is to design the port maketing strategies for strengthening the competitive power of container terminal. So far many attempts have been to analyze the international competitiveness of the terminal. As a results, Six factors hypothesized by this study come from previous research analysis about customers preference for port selection. Those are Cost, Centrality, and Intermediacy, Free trade port, Inland transportation connections, Political and Economic institution, and Port facilities. This study analyze the most important factor about hub port, and transhipment port separately, though questionnaire analysis about users(shipper, shipping company, and freight forwarder) influenced on port selection. The results of this study were found as follows : Equations See Full-text

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컨테이너 항만의 마케팅 전략에 관한 연구 (The Port Marketing Strategies of the Container Terminal)

  • 정태원;곽규석
    • 한국항만학회지
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    • 제13권1호
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    • pp.41-50
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    • 1999
  • The main purpose of this study is to design the port marketing strategies for strengthening the competitive power of container terminal. So far many attempts have been made to analyze the international competitiveness of the terminal. Six factors hypothesized by this study come from previous research analyses about customers preference for port selection. Those are Cost Centrality and Intermediacy Free trade port Inland transportation connections Political and Economic institution and Port facilities. this study analyzes the most important factors about hob port and transhipment port separately through questionnaire analysis about users(shipper shipping company and freight forwarder) influencing on port selection. The results of this study were found as follows:

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주성분분석 및 군집분석을 이용한 컨테이너항만의 분류 (Classification of International Container Ports by Using Principal Component Analysis and Cluster Analysis)

  • 문성혁;이준구
    • 한국항만학회지
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    • 제13권1호
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    • pp.11-26
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    • 1999
  • The subject of port efficiency is one of the important issues facing port authorities and policy makers today. A number of studies have been undertaken which compare ports in terms of their efficiency. But any port comparison can only be valid and meaningful if a port’s efficiency is compared with a similar port. The main objective of this paper is to introduce a systematic approach to identifying similar ports based on the technique of principal component analysis and cluster analysis. And it seeks to identify the most important factors underlying the port classification. Lack of awareness of which factors differentiate ports has resulted in an unnecessary collection of data which are of limited use in port classification. This paper has identified five groupings of similar ports within which port comparision can be justifiably made. This approach can be used for any future port comparision.

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동종 항만군 분류를 통한 컨테이너항만의 운영효율화 방안에 관한 연구 (A Study on Operation Efficiency of Container Port by Comparison of Similar Ports)

  • 정태원;곽규석
    • 대한교통학회지
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    • 제19권1호
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    • pp.7-16
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    • 2001
  • 본 연구는 경쟁상태에 있는 아시아 14개의 컨테이너 터미널을 항만시설 관련자료(시설, 시설가용성), 경제·사회 지표(인구, 1인당GNP), 항만서비스 관련자료(취항선사수), 그리고 컨테이너처리물동량 등에 의해 5개 항만군으로 분류한다. 분석방법으로는 평가자료가 실제 입력자료를 얼마나 잘 재현해 주는가를 나타내는 기준치인 스트레스값을 제시해 줌으로써 분석의 결과에 대한 적합도(Goodness of Fit)를 알 수 있는 다차원척도법을 이용한다. 5개 동종항만군의 분류를 통하여 부산항을 포함하여 아시아 각 항만들의 현 위치를 보다 세부적으로 파악할 수 있었으며, 동종항만으로 분류된 카오슝 항만과의 벤치마킹을 통해 부산항의 운영 효율성 증대를 위한 시사점을 제시하였다. 동종항만군의 분류 결과 카오슝 및 부산항만군은 다른 지표에 비해 항만기반시설이 부족한 것으로 분석되었다. 앞으로 이 항만군은 시설부문에 지속적인 투자가 이루어져야 할 필요가 있는 것으로 나타났다. 특히 부산항은 낮은 생산성의 원인을 밝혀 해결책을 모색하고. 항만기반시설 중 선석수, 안벽길이, 야드 공간 등을 확장하는 데 투자할 필요가 있는 것으로 나타났다.

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