• Title/Summary/Keyword: Centrality and Intermediacy

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The Port Maketing Strategies of the Container Terminal (컨테이너 항만의 마케팅 전략에 관한 연구)

  • 정태원;곽규석
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1998.10a
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    • pp.331-351
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    • 1998
  • The main purpose of this study is to design the port maketing strategies for strengthening the competitive power of container terminal. So far many attempts have been to analyze the international competitiveness of the terminal. As a results, Six factors hypothesized by this study come from previous research analysis about customers preference for port selection. Those are Cost, Centrality, and Intermediacy, Free trade port, Inland transportation connections, Political and Economic institution, and Port facilities. This study analyze the most important factor about hub port, and transhipment port separately, though questionnaire analysis about users(shipper, shipping company, and freight forwarder) influenced on port selection. The results of this study were found as follows : Equations See Full-text

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The Port Marketing Strategies of the Container Terminal (컨테이너 항만의 마케팅 전략에 관한 연구)

  • 정태원;곽규석
    • Journal of Korean Port Research
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    • v.13 no.1
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    • pp.41-50
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    • 1999
  • The main purpose of this study is to design the port marketing strategies for strengthening the competitive power of container terminal. So far many attempts have been made to analyze the international competitiveness of the terminal. Six factors hypothesized by this study come from previous research analyses about customers preference for port selection. Those are Cost Centrality and Intermediacy Free trade port Inland transportation connections Political and Economic institution and Port facilities. this study analyzes the most important factors about hob port and transhipment port separately through questionnaire analysis about users(shipper shipping company and freight forwarder) influencing on port selection. The results of this study were found as follows:

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Classification of International Container Ports by Using Principal Component Analysis and Cluster Analysis (주성분분석 및 군집분석을 이용한 컨테이너항만의 분류)

  • 문성혁;이준구
    • Journal of Korean Port Research
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    • v.13 no.1
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    • pp.11-26
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    • 1999
  • The subject of port efficiency is one of the important issues facing port authorities and policy makers today. A number of studies have been undertaken which compare ports in terms of their efficiency. But any port comparison can only be valid and meaningful if a port’s efficiency is compared with a similar port. The main objective of this paper is to introduce a systematic approach to identifying similar ports based on the technique of principal component analysis and cluster analysis. And it seeks to identify the most important factors underlying the port classification. Lack of awareness of which factors differentiate ports has resulted in an unnecessary collection of data which are of limited use in port classification. This paper has identified five groupings of similar ports within which port comparision can be justifiably made. This approach can be used for any future port comparision.

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A Study on Operation Efficiency of Container Port by Comparison of Similar Ports (동종 항만군 분류를 통한 컨테이너항만의 운영효율화 방안에 관한 연구)

  • 정태원;곽규석
    • Journal of Korean Society of Transportation
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    • v.19 no.1
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    • pp.7-16
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    • 2001
  • The Principle objective of this paper is to introduce a systematic approach to identifying similar container ports in Asia. For this, it analyses data on port facilities, port facility availability, port service level total container throughput, and economic index, by using Multidimentional Scaling (MDS) method. Based on the analysis it identifies five groupings of similar container ports in Asia within which Port comparison can be justifiably made, evaluates a present position of five groupings on the basis of factors used to compare container ports in Asia ; and finally proposes policy implications for operation efficiency of Pusan container port in comparison with Kaohsiung Port. The major implication is that both the Kaosuing and the Pusan port have to strengthen port facility to attract more traffic, and particularly, Pusan Port has to reinforce the number of berth, total length of berth. and yard areas.

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