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A Study on the Philippines Furniture through Manila FAME (마닐라 페임을 통한 필리핀 가구 연구)

  • Cho, Sook-Kyung
    • Journal of the Korea Furniture Society
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    • v.24 no.1
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    • pp.24-32
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    • 2013
  • The aim of the present study was to investigate and analyze a tendency of the Philippines furniture which are not well-known in Korean market yet, but have been emerging as an OEM base, through the Manila FAME 2012. The study was conducted by visiting some furniture companies in Philippines for the active understanding regarding the current status of the Philippines furniture, in consideration of the material, functional and structural aspects of the goods which were exhibited on the Manila FAME 2012. The methods of the investigation were to research the related literatures concerned and materials had been collected over the internet, to visit the Manila FAME 2012 at work and finally to visit furniture companies in Philippines. Manila FAME has been based on the DTI (DTI: Department of Trade and Industry) through CITEM (CITEM: The Center for International Trade Mission and Expositions) since 1983. The exhibition whichincludes various sorts from furniture, traditional artifacts, leisure goods, gifts, jewelry and clothes is becoming such a potent force by integrating three exhibitions such as Manila Now, CEBUNEXT and Bijoux Cebu, what all had been held before the world economic downturn. The features of the Philippines furniture shown on the Manila FAME are as follows: First, they are focusing on the maximum of function to the exclusion of the decoration and they were mostly made of various kinds of mahogany like jambilina, acacia, bamboo, wisteria and Manila hemp growing up in the Philippines indeed and finally there were a lot of the simple designs of the curved line which were exactly the material nature of the wisteria and Manila hemp.

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Establish Cultivation by Mixing Crops of Different Strains of Eucheuma and Kappaphycus Species

  • Dang, Diem Hong;Hoang, Minh Hien;Ngo, Thi Hoai Thu;Dinh, Thi Thu Hang;Huynh, Quang Nang
    • Journal of Marine Bioscience and Biotechnology
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    • v.4 no.1
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    • pp.24-30
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    • 2010
  • Species Kappaphycus alvarezii (Doty) Doty, Kappaphycus striatum (Schmitz.) Doty and Eucheuma denticulatum (N. L. Burman) Collins et Harvey, which was brought to Vietnam from Japan in 1993 and Coco island, Martan Sea, Cebu, Philippines in 2005 have been cultivated in the different coasts of South Central Vietnam. Their growth rates and physical properties of carrageenan, then, were analyzed. The obtained results showed that the growth rate of E. denticulatum and K. striatum strains is higher than those of K. alvarezii. Species of K. striatum could grow over wide range of temperature and tolerate more strongly to high temperature compared with K. alvarezii, but their content and gel strength of kappa-carrageenan were almost the same and high. For purpose of the Kappahycus cultivation farms with stable and high production all year round (especially in the seawaters of shallow, semi-closed Lagoons where the water movement is not good and with high temperature in the hot season), mixed cropping of K. alvarezii and K. striatum as seeds stock during different cropping seasons was established. Our results suggested that K. alvarezii and K. striatum could be grown in the cool season (from Oct. to next March) with the same and high content and gel strength of kappa - carrageenan, but in the hot season need to chose K. striatum for cultivation only (from Apr. to Sept.).

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COLOGNE BRAND PREFERENCES OF TEENAGERS IN THE PHILIPPINES: MANAGERIAL IMPLICATIONS

  • Ramirez, Roderick V.;Madamba, Jeanette Angeline B.;Tan, Reynaldo L.
    • Asia-Pacific Journal of Business
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    • v.6 no.2
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    • pp.19-33
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    • 2015
  • Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

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