• Title/Summary/Keyword: Causal Network

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A Study on the Impact Factors of Contents Diffusion in Youtube using Integrated Content Network Analysis (일반영향요인과 댓글기반 콘텐츠 네트워크 분석을 통합한 유튜브(Youtube)상의 콘텐츠 확산 영향요인 연구)

  • Park, Byung Eun;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.21 no.3
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    • pp.19-36
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    • 2015
  • Social media is an emerging issue in content services and in current business environment. YouTube is the most representative social media service in the world. YouTube is different from other conventional content services in its open user participation and contents creation methods. To promote a content in YouTube, it is important to understand the diffusion phenomena of contents and the network structural characteristics. Most previous studies analyzed impact factors of contents diffusion from the view point of general behavioral factors. Currently some researchers use network structure factors. However, these two approaches have been used separately. However this study tries to analyze the general impact factors on the view count and content based network structures all together. In addition, when building a content based network, this study forms the network structure by analyzing user comments on 22,370 contents of YouTube not based on the individual user based network. From this study, we re-proved statistically the causal relations between view count and not only general factors but also network factors. Moreover by analyzing this integrated research model, we found that these factors affect the view count of YouTube according to the following order; Uploader Followers, Video Age, Betweenness Centrality, Comments, Closeness Centrality, Clustering Coefficient and Rating. However Degree Centrality and Eigenvector Centrality affect the view count negatively. From this research some strategic points for the utilizing of contents diffusion are as followings. First, it is needed to manage general factors such as the number of uploader followers or subscribers, the video age, the number of comments, average rating points, and etc. The impact of average rating points is not so much important as we thought before. However, it is needed to increase the number of uploader followers strategically and sustain the contents in the service as long as possible. Second, we need to pay attention to the impacts of betweenness centrality and closeness centrality among other network factors. Users seems to search the related subject or similar contents after watching a content. It is needed to shorten the distance between other popular contents in the service. Namely, this study showed that it is beneficial for increasing view counts by decreasing the number of search attempts and increasing similarity with many other contents. This is consistent with the result of the clustering coefficient impact analysis. Third, it is important to notice the negative impact of degree centrality and eigenvector centrality on the view count. If the number of connections with other contents is too much increased it means there are many similar contents and eventually it might distribute the view counts. Moreover, too high eigenvector centrality means that there are connections with popular contents around the content, and it might lose the view count because of the impact of the popular contents. It would be better to avoid connections with too powerful popular contents. From this study we analyzed the phenomenon and verified diffusion factors of Youtube contents by using an integrated model consisting of general factors and network structure factors. From the viewpoints of social contribution, this study might provide useful information to music or movie industry or other contents vendors for their effective contents services. This research provides basic schemes that can be applied strategically in online contents marketing. One of the limitations of this study is that this study formed a contents based network for the network structure analysis. It might be an indirect method to see the content network structure. We can use more various methods to establish direct content network. Further researches include more detailed researches like an analysis according to the types of contents or domains or characteristics of the contents or users, and etc.

Effect of Professionalism of Social Workers on Service Quality : Focusing on the Mediating Effect of Social Capital (사회복지사의 전문성이 서비스 질에 미치는 영향 연구 : 사회자본의 매개효과를 중심으로)

  • Jung, Won-Hee;Choi, Jong-Il
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.350-361
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    • 2018
  • This study investigated the mediating effect of social capital between social workers' professionalism and service quality. By utilizing a convenience sampling method, a survey data form 276 social workers in Chungbuk province was analyzed. Results of descriptive statistics found that professionalism of social workers is 3.36, subtype of social capital among network being 3.43, credibility is shown for 3.67, and quality of service is confirmed for 4.00points in 5-point Likert scales. Both subtypes of social capital - network and credibility - showed mediating effects in the relations between professionalism and service quality. That is, a causal path of professionalism, social capital and service quality was confirmed by the data. Based on these results theoretical and practical implications for enhancing the level of social support and service quality of social services.

Evaluating Performance Factors of Container Terminals using Balanced Scorecard(BSC) and Quality Function Deployment(QFD) (균형성과표와 품질기능전개도의 결합 방법론을 이용한 컨테이너 터미널의 성과요인결정에 관한 연구)

  • Shin, Chang-Hoon;Leem, Byung-Hak;Kang, Jeong-Sick
    • Journal of Navigation and Port Research
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    • v.32 no.8
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    • pp.675-683
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    • 2008
  • This paper develops a framework of combining Balanced Scorecard (BSC) and Quality Function Deployment (QFD) using Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) and evaluates the performance factors of container terminals using the framework. This study designs a BSC of container terminals and then transforms this into QFD in order to determine the priority of performance factors. This paper provides a modified QFD model and shows a causal relationship among perspectives of BSC to find out critical performance factors of container terminals. This modified QFD model is different from traditional models in that a correlation and relation matrix is presented. This combination of BSC and QFD with AHP and ANP helps to create more realistic and accurate representation of QFD models.

Building the Quality Management System for Compact Camera Module(CCM) Assembly Line (휴대용 카메라 모듈(CCM) 제조 라인에 대한 데이터마이닝 기반 품질관리시스템 구축)

  • Yu, Song-Jin;Kang, Boo-Sik;Hong, Han-Kook
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.89-101
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    • 2008
  • The most used tool for quality control is control chart in manufacturing industry. But it has limitations at current situation where most of manufacturing facilities are automated and several manufacturing processes have interdependent relationship such as CCM assembly line. To Solve problems, we propose quality management system based on data mining that are consisted of monitoring system where it monitors flows of processes at single window and feature extraction system where it predicts the yield of final product and identifies which processes have impact on the quality of final product. The quality management system uses decision tree, neural network, self-organizing map for data mining. We hope that the proposed system can help manufacturing process to produce stable quality of products and provides engineers useful information such as the predicted yield for current status, identification of causal processes for lots of abnormality.

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Development of a Product Risk Assessment System using Injury Information in Korea Consumer Agency (한국소비자원 위해정보를 활용한 제품 리스크 평가시스템 개발)

  • Suh, Jungdae
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.181-190
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    • 2017
  • Recently, safety accidents of daily necessities such as humidifier disinfectant, mobile phones, and infant diapers, have occurred frequently. To protect consumers from these accidents, product safety management is required, and a product risk assessment tool is needed to evaluate the degree of safety of the product. In this paper, we have constructed RAS, which is a system that can evaluate product risk based on injury information of product accident in Korea Consumer Agency. RAS consists of an injury information analysis system for analyzing accident-related information and a risk assessment system for assessing risk using information derived from the system. The Bayesian network - based probabilistic method is applied to reflect the causal relationships that affect product risk in the risk assessment process. We used RAS to evaluate 33 children's products and compared them with the results of EU RAPEX RAG. Subsequent tasks include reducing the subjectivity of the input of the accident impact scale, and linking the above two systems.

A Study on the Change of Quality in a Residential Sector of Single Person Households in Seoul during the COVID-19: Analyze Variable Importance and Causality with Artificial Neural Networks and Logistic Regression Analysis (서울시 1인 가구의 코로나 19 전후 주거의 질 변화 연구: 인공신 경망과 로지스틱 회귀모형을 활용한 변수 중요도 및 인과관계 분석)

  • Jaebin, Lim;Kiseong, Jeong
    • Land and Housing Review
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    • v.14 no.1
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    • pp.67-82
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    • 2023
  • Using the Artificial Neural Network model and Binary Logistic Regression model, this study investigates influence factors on the quality of life in terms of housing environment during the COVID-19 in Seoul. The results show that the lower the satisfaction level of housing policy, the lower the quality of life in the employment field and the lower the quality of residential field. On the other hand, permanent workers and self-employed respondents have experienced improvement in residential quality during the pandemic. A limitation of this study is associated with disentangling the causal relationship using the 'black box' characteristics of ANN method.

Assessing the Success rate of e-Learning Systems Aadoption in Saudi Higher Education Institutions during COVID-19 Pandemic: Student Perspective

  • Aljuhani, Nouf;Matar, Zinah;Alzahrani, Asma;Saeedi, Kawther;Badri, Sahar;Fakieh, Bahjat
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.77-88
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    • 2022
  • In response to the significant COVID-19 outbreak, countries have enforced the use of E-learning systems as an alternative to traditional learning; to contain the virus and minimize the infection rate while maintaining the continuity of the learning experience. However, the effective adoption of E-learning systems requires a well-understanding of critical factors, especially in times of crisis. In this regard, this study intends to assess the success of the E-learning system adoption by Higher Education Institutions (HEIs) during the crisis of COVID-19 by utilizing the Information Systems Success (ISS) model. This study's adopted model consists of nine interdependent dimensions, namely: Technical System Quality, Information Quality, Service Quality, Learner Quality, Perceived Satisfaction, Perceived Usefulness, System Use, Intention to Use, and System Success. An electronic survey was distributed among higher education students from different universities in Saudi Arabia to explore each model's dimension. Structural Equation Modeling (SEM) has been applied via SmartPLS software to test the causal relationships between dimensions. This study's main results revealed that students' Service Quality, Learner Quality, and the Intention to Use by students are essential drives for E-learning System Use during the Covid-19 pandemic. Meanwhile, the Intention to Use the system is significantly influenced by Perceived Satisfaction and Perceived Usefulness dimensions. Further, Perceived Satisfaction, Perceived Usefulness, and System Use are interdependent, and all three have a significant positive impact on E-learning System Success.

Design Strategies for Ecological Restoration Using System Dynamics - Focused on 2015 Miryang-si Jayeon Madang Development Project - (시스템 다이내믹스를 활용한 생태복원 설계 전략 - 2015 밀양시 자연마당 조성사업을 사례로 -)

  • Ham, Eun-Kyung;Song, Ki-Hwan;Chon, Jinhyung;Cho, Dong-Gil
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.6
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    • pp.86-97
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    • 2015
  • "The Jayeon Madang Development Project("JMDP")" is a project being promoted by the Ministry of Environment to create a cultural space and a natural rest area within the city. Abuksan, located at Abuksan in Gyeongsangnam-do Miryang-si Naeil-dong, has suffered a substantial amount of environmental degradation over time, so the need for ecological restoration made it a natural choice for the location of the JMDP's site. The purpose of this study is to examine ecological restoration design strategies used in Abuksan as part of the JMDP using system dynamics. The national archery center, hole, and arable land sites are key restoration areas in Abuksan that have faced with ecological problems. In this study, we identified the status of each site, determined key strategies being implemented, and designed based on the strategies implemented up to this point for solving problems associated with each sites through the use of causal loop diagrams. The results of the causal loop diagram analysis are as follows. The national archery center site was designed around strategies including planting green manure crops and introducing hugelkultur to reduce soil acidification and green network degradation. The hole site was designed as a constructed wetland based on the emergence of hygropreference vegetation, hydrated by rainwater collected at the bottom of hole, ecological and cultural benefits of such an environment. The arable land site restoration design was built around planting native vegetation on one part of the arable land site after soil quality improved and around restoration of grassland and a dry wetland on the other part of the site to reduce soil acidification, erosion, and green network degradation. This study is a significant attempt to apply principles of system dynamics to ecological restoration by providing the design strategies using comprehension of some problems in the ecosystem feedback loops, which has not been used before in general design processes for ecological restoration.

A Study on the Sociological Approach on Sports, Social Capital and Healthy Society in Korea

  • Kim, Kyong-Sik;Koo, Kyong-Ja
    • International Journal of Contents
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    • v.6 no.2
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    • pp.53-58
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    • 2010
  • Social capital is regarded as the alternative plan and the index of healthy society for constructing social tie through solving social problems on the basis of causal relationship between sports, social capital, and healthy society, in order to accomplish sound society. The role of sports to construct healthy society and social capital is emphasized here. To accomplish healthy society amid various social deviations nowadays, the value of sports should be newly recognized and highlighted among the general public. To attain this purpose, organizing sports club as a voluntary association and facilitating its activities, securing confidence for the sports organization and policies, developing and popularizing sports program to form community and civil society should be embodied. The research field of sports sociology should inquire into the most suitable condition in constructing healthy society and social capital, and should make efforts to find out realistic solutions to satisfy this that purpose. To examine this aspect, cooperative research on micro scale and macro scale of trust as social capital interdisciplinary research into the field of psychology and sociology, research on the methodology of the social network, and critical research are required.

Comparative Analysis of Policies to Vitalize Spectrum Sharing Ecosystem using System Dynamics (시스템 다이내믹스를 이용한 주파수 공유 생태계 활성화 정책대안 비교 분석 연구)

  • Song, Hee Seok;Kim, Jae Kyung;Kim, Taehan
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.431-447
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    • 2014
  • Demand of spectrum resource is tremendously increasing and this trend will continue as more IT services such as cloud computing, smart devices, Internet of Things are provided through wireless network. Recent development of spectrum sharing technology has drawn attention to spectrum policy makers as a promising way to overcome the expected spectrum shortage problem. However, technology-based solution to spectrum shortage problem may not be sustainable since the solution affect only one aspect of spectrum sharing ecosystem. To understand the whole picture of spectrum shortage problem, policies to vitalize spectrum sharing ecosystem were proposed based on the analysis of System Dynamics causal map in the previous study. This study compares and analyzes the effect of those proposed vitalization policies by using System Dynamics simulation. Among seven alternative policies, combined application of demand acceleration policy and technology development policy was found to be more effective for better utilization of spectrum. The effect of demand acceleration policy was offset when other policies are applied together except supply acceleration policy which shows better spectrum sharing.