• Journal of Broadcast Engineering
• /
• v.23 no.6
• /
• pp.836-854
• /
• 2018

This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.535-549
• /
• 2019

The purpose of this study was to examine what kind of images were presented on movie stars in the newspaper. For the purpose, we classified the time period according to the movie industry and media trend, selected representative stars by period, and collected 798 related articles reported in newspapers. As a result of analyzing the reporting trend, domestic and foreign topics, news format, and gender difference in collected movie star articles, it was found that the image of movie stars reproduced in newspaper articles had mostly neutral images that do not represent specific gender. Since the 2000s, news coverage was changed to reproduce various images rather than being fixed to particular images, and the subject of report became more diversified through comparison of domestic and foreign topics. In addition, articles in the form of book review decreased and the interview-type articles increased in number, and in the case of male movie stars, the proportion of articles based on works was high in comparison to female movie stars. This study has significance in that it explored the changes in the process of reproducing star images diachronically from the initial stage of stars to the modern times. And it is hoped that this study will serve as basic data for the follow-up studies on the process of reproducing various images in the multi-media era.

• Journal of Broadcast Engineering
• /
• v.26 no.3
• /
• pp.308-320
• /
• 2021

Conventional image quality studies have been focused on 'naturalness' and has relied on memory color. Memory colors are mainly formed for familiar objects with prior experience, and the more faithfully these memories are reflected, the more naturalness of the reproduced image quality increases. In particular, the brightness and saturation of memory colors play an important role in increasing the preference of image quality as well as naturalness. Therefore, in the case of existing image quality studies, image quality characteristics were studied focusing on natural objects and people with memory. We extracted representative images of each genre (sports, documentaries, news, entertainment and music, and movies), adjusted the brightness, contrast, and saturation of each image, and conducted an experiment to evaluate perceived quality. Based on situational context, the results of this classification indicated that genres of television content can be divided into two categories: proximate and indirect experiences. Proximate experience best characterizes outdoor sports, dramas, and nature documentaries, where their image qualities have shown to have a strong correlation with brightness and contrast. On the other hand, indirect experience best characterizes news, music shows and SF/action movies. The image quality perception for indirect experiences was shown to be closely related to and optimized by contrast and saturation.

• Korean journal of communication and information
• /
• v.17
• /
• pp.112-144
• /
• 2001

This study attempts to analyze how and why Chosun Ilbo and Hankyoreh Shinmun produce particular social discourses about the media reform in different ways. In doing so, this paper attempts to disclose the ideological nature of media reform discourses in social contexts. For the purpose, a content analysis method was applied to the analysis of straight news, while an interpretive discourse analysis was appled to analyze both editorials and columns in newspapers. As a theoretical framework, an articulation theory was applied to explain the relationships among social forces, ideological elements, discourse practices and subjects to produce the media reform discourses. In doing so, I attempted to understand the overall conjuncture of the media reform aspects in social contexts. The period for the analysis was limited from January 10th to August 10th this year. Newspaper articles related to the media reform were obtained from the database of newspaper articles, "KINDS," produced by Korean Press Foundation, in searching the key word, "media reform". Total articles to be analyzed were 765, 429 from Hankyoreh Sinmun and 236 from Chosun Ilbo. The research results, first of all, empirically show that both Chosun Ilbo and Hankure Synmun used straight news for their firms' interests and value judgement, in selecting and excluding events related to media reform or in exaggerating and reducing the meanings of the events, although there are differences in a greater or less degree between two newspaper companies. Accordingly, this paper argues that the monopoly of newspaper subscriber by three major newspapers in Korean society could result in the forming of one-sided social consensus about various social issues through the distorting and unequal reporting by them. Second, this paper's discourse analysis related to the media reform indicates that the discourse of ideology confrontation between the right and the left produced by Chosen Ilbo functioned as a mechanism to realize law enforcement of the right in articulating the request of media reform and the anti-communist ideology. It resulted in the discursive effect of suppressing the request of media reform by civic groups and scholars and made many people to consider the media reform as a ideological matter in Korean society.

• Korean journal of communication and information
• /
• v.53
• /
• pp.29-52
• /
• 2011

The purpose of this study is to explore the influence exerted by integration of newsroom upon creation, organization, and operation of news, efficiency during the process of creating news, and the qualitative level of journalism. This study has also utilized a quantitative and qualitative survey method that compares the results of survey on perception of media personnel with the results of case studies. The survey on perception is based on a questionnaire survey separately conducted on changes to organizational operation after integration among executives of top 170 newspapers in USA selected based on circulation. The details of survey include the influence of 1) Change in the system of news coverage and reporting, 2) Qualitative change to journalism, and 3) The differing backgrounds of constituent members upon operation of the integrated newsroom. Moreover, to find out whether the quantitative index shown by the perception survey is actually reflected on the media which operates an integrated newsroom, this study has conducted an in depth interview with related personnel of New York Times and Media General in USA, TMG of UK, Nordjyske of Denmark, and CBS in Korea and also engaged in literature survey. The results of the surveys are as follows. First, this study found that unlike the assertions of many earlier studies, integration of the newsroom generally exerts positive influence upon the organizational operation of a media corporation. Second, after integration, inefficiency of the past for the organization in general including coverage and reporting system, communication within and outside the organization, output of journalists, etc. decreased, and synergistic effect was created. Third, integration of the newsroom generally exercised positive influence upon enhancing the qualitative level of journalism. Fourth, while the current personnel of media generally offered positive assessment of integrating constituent members of differing backgrounds as one newsroom, the case study also showed that there are many negative aspects to it.

• Journal of the Korean Geographical Society
• /
• v.28 no.2
• /
• pp.123-136
• /
• 1993

The growth of radidly improving computer and information technology has a profound impact upon economical, social and cultural sectors. With the progress of information technology, information-telecommunication services are produced. This service is used in sending the information to order service-users, and search the need information. This case study considers information-telecommunication service as a consumer-innovation. Information telecommunication services are provided by firms involved in collection. HiTEL(High-Telecommunication) service represents a subset of this group in that the collection, processing and transmission is primarily in an electronic from. The purpose of this paper is concerned with examining the spatial diffusion process, the issues, and behavior to used in HiTEL service one of the information-telecommunication services in Kwangju. HiTEL service is one of the typical information-telecommunication services, and is begun in Seoul and Kwangju area from October 1991, and diffusing several cities and regions now. Diffusion process of HiTEL services in Kwangju showed the irregular pattern in major residential areas, particularly Daewei-dong, Dongun-dong present higher adoption rate than other area, and where functioned as a diffusion center, the social and economic characteristics of residential area have a critical effect on diffusion process. The major adoption areas are recently built residential area, apartment districts, and diffusion direction shows two directions according to development of residental area; one is to south, another is from northeast to southwest. In order to understand the use-behavior of HiTEL service, questionary survey was carried out. Most adopters have a concern to actual life, as HiTEL, information of telephonenumber, and Daewoo Dial-Van compared with other information service. But the actual use-frequency of service is very low. In use of Kwangju regional information service, the use-frequency of operator is very low because of the lack of advertisement, the lack of providing information, and the low-concerns for regional information. But most of adopters need the providing of various regional information as regional news, education, medical and cultural events, housing, city-transportation, and job market. Thus, in order to increase and diffuse the HiTEL service, the establishment of diffusion strategies and the scheme for solution of related issues are very important. The direct diffusion strategies are the diffusion of information-mind, establishment of diffusion and education center, providing of regional information. The scheme for solution of related issues revealed in operating process are reduction of rental fee, development of the related technology and services.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.1 no.2
• /
• pp.67-100
• /
• 2006

The entrepreneurship education for promoting the entrepreneurship is(has been) rapidly proceeded in recent year. In spite of increasing importance of entrepreneurs for successful new venture creation, structured educational programs for entrepreneur development are very limited in Korea. This paper is to develop the new entrepreneurship education in universities and graduate schools. For this entrepreneurship education program development, the survey is designed to Babson College which is voted "The Entrepreneurship Education's Best College" by US News & World report thirteen years in a row. Program development model of entrepreneurship education indicates an entrepreneurship education model, a subject model and a curriculum model through the analysis of a syllabus, the interviews with students, a fieldwork. Based on these literature review was organized research papers, documentary records, small and medium business administration research data. And program designing and implementing stage was composed of analyzing each subject of plan and education training, interviewing with Babson College's students. And observing the field. In addition, the tool of analyzing was collected a course in entrepreneurship education, related matters, a learned society, a research institute at Babson College and some books on pedagogics.

• 한국벤처창업학회:학술대회논문집
• /
• 2007.04a
• /
• pp.279-311
• /
• 2007

The entrepreneurship education for promoting the entrepreneurship is(has been) rapidly proceeded in recent year. In spite of increasing importance of entrepreneurs for successful new venture creation, structured educational programs for entrepreneur development are very limited in Korea. This paper is to develop the new entrepreneurship education in universities and graduate schools. For this entrepreneurship education program development, the survey is designed to Babson College which is voted "The Entrepreneurship Education's Best College" by US News & World report thirteen years in a row. Program development model of entrepreneurship education indicates an entrepreneurship education model, a subject model and a curriculum model through the analysis of a syllabus, the interviews with students, a fieldwork. Based on these literature review was organized research papers, documentary records, small and medium business administration research data. And program designing and implementing stage was composed of analyzing each subject of plan and education training, interviewing with Babson College's students. And observing the field. In addition, the tool of analyzing was collected a course in entrepreneurship education, related matters, a learned society, a research institute at Babson College and some books on pedagogics.

• Journal of Digital Convergence
• /
• v.14 no.11
• /
• pp.549-555
• /
• 2016

This paper tries to find the implications applied to art institutions of Korea by analyzing what the content and consequences of services of the Cleveland Museum of Art provided after the Internet of Things adoption in the theoretical perspectives strengthening service marketing through the Internet of Things increases visits and participation in the museum. For analysis, journal articles, statistics, and government press releases, news articles, web pages, web page articles are collected. The results are first, the application of digital and social media is positive in visit to the museum and monetization. Second, the introduction of the Internet of Things will enhance the museum's 'Education', 'Accessibility', 'Communications' services, as well as significantly increase on and offline participation by activating experience. Third, technical support from related companies with the support of local government funds is essential to build the system. Consequently, in order to enable the participation of the spectators in the galleries it is proposed aggressive adoption of such digital technology in domestic barren market of Internet of Things.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.1
• /
• pp.87-102
• /
• 2021

The purpose of this study is to consider effective digital marketing strategies through analysis of luxury fashion brands. This study conducted both quantitative analysis and case studies of the brands Louis Vuitton, Gucci, Burberry, and Chanel. To measure the brand image of the luxury fashion brands, the survey was distributed to Millennials, and total of 277 responses were used for the final analysis by using SPSS 25.0 statistical program. Other than survey, this paper analyzed digital marketing strategies of luxury fashion brands through brand-related papers, website and social media of each brand, Samsung Designnet's database, and news posted on search engines. The results of this study are as follows: First, according to the result of examining brand image of luxury fashion brands, there was no significant difference between brands, except Gucci. Second, this study analyzed each luxury fashion brand to understand the characteristics of digital marketing, and common characteristics were identified. Third, by analyzing the brand image and digital marketing strategies of luxury fashion brands, it was confirmed that Gucci's brand image and digital marketing strategies were consistent, while there was a difference between Burberry's brand image and digital marketing strategy. Therefore, this article proposes the following digital marketing strategies that are suitable for luxury fashion brands. First, is the connection of on/offline channels. Second, is the use of AI technology. Third, is a blockchain-based platform.