• Journal of Korea Trade
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• 제27권1호
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• pp.159-175
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• 2023

Purpose - This paper empirically investigates the relationship between born global strategy and the accounting- and market- based financial performance of Korean firms. Further, this study identifies the characteristics of born global firms (BGs) in comparison with non-BG counterparts in terms of size, R&D, and liability. Design/methodology - Using a database of listed Korean SMEs in the manufacturing sector from 2010 to 2020, this study applies panel generalized least squares (GLS) estimation and logistic regression techniques. Findings - This study finds that BG strategy is negatively related to the firm's accounting-based financial performance, while it is positively related to the market-based financial performance. This study also finds that BGs have higher sales volume and more total assets compared to their non-BG counterparts. In addition, Korean BGs spend more on R&D, and at the same time have higher liability. Originality/value - BGs, by definition, are firms that are actively penetrating foreign markets from the early stages of their establishment. Previous studies of Korean BGs have tried to identify the determinants of BGs' rapid internationalization and their superior performance. However, most of these studies have utilized either qualitative case- or survey-based analyses with relatively limited numbers of observations. From a different perspective, this study provides more objective evidence by investigating how the BG strategy affects the financial and market performance of firms, and by characterizing BGs in terms of financial data.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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• pp.57-59
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• 2001

The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model has been studied, proposed, and applied. Among those models, power pool is more popular than others. This paper assumes the power pool market structure having competitive generation sector and a new method is presented to build bidding strategy in that market. The utilities participating in the market have the perfect information on their cost and price functions, but they don't know the strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price function into discrete step function. An utility knows only his own strategy, so he estimates the other's strategy using stochastic methods. For considering these conditions, we introduce the Bayesian rules and noncooperative game theory concepts. Also additional assumptions are included for simplification of solving process. Each utility builds the strategy to maximize his own expected profit function using noncooperative Bayesian game. A numerical example is given in case study to show essential features of this approach.

• The International Journal of Costume Culture
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• 제3권1호
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• pp.12-20
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• 2000

No Abstract(See Full Text)

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2001년도 추계 컨퍼런스: 인터넷 비즈니스 환경에서의 디지털 컨텐츠 기술 발전 및 활용을 위한 컨퍼런스
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• pp.323-338
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• 2001

o 사용자의 인터페이스(User Interface)고려 - 다운로드 없는 채팅 - 커넥션 오리엔티드 커뮤니케이션 도구 제공 - 기술력을 바탕으로 한 서비스 - 막대한 Scalability를 견뎌낼 수 있는 기술/운영적인 도전 (중략)

• 교통기술과정책
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• 제7권3호
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• pp.49-58
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• 2010

• 물류혁신 컨퍼런스
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• 제14권3호
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• pp.161-180
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• 2006

• 유통과학연구
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• 제15권8호
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• pp.55-64
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• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• 유통과학연구
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• 제7권1호
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• pp.5-34
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• 2009

인터넷 환경은 화훼 유통 서비스를 급격히 변화 시켰을 뿐만 아니라, 화원의 경쟁 방식 자체를 변화시켰다. 이러한 변화의 중심에는 ROSEWeb 솔루션이 있었다. 사용자 환경이 모바일 인터넷으로 전환되고 있고, 온라인 서비스 업체들은 비즈니스 컨버전스를 통해 새로운 서비스를 제공하고 상황이다. 이에 본 사례연구는 (주)뉴런의 ROSEWeb 사례를 통해 유통과 정보기술이 결합한 비즈니스 모델을 이해하고 이와 관련된 주요 이슈를 파악하여 기업들이 새로운 비즈니스 가치를 창출하기 위한 비즈니스 모델과 화훼 유통 서비스 전략을 수립하는데 있어서 좋은 가이드라인을 제시하고자 한다. 본 사례연구는 인터넷 화훼 유통 서비스뿐만 아니라 인터넷 비즈니스의 다양한 서비스 영역에서 창업이후 단계별 사업 전략수립을 위한 기본 모델로 폭 넓게 적용 할 수 있을 것이다. 사례 내용은 외부환경 측면(화훼 유통서비스 시장, 협회-화원간 전략적 파트너십 관계)과 내부환경 측면(ROSEWeb 솔루션, 비즈니스 모델, 수익원)으로 나누어 구성되어 있다. 각 장의 내용들을 이 두 관점에서 살펴본다면 모바일 인터넷 환경에서 새로운 서비스를 준비하는 기업들에게 많은 시사점을 제공할 수 있을 것으로 기대된다. 마지막으로 이 사례를 읽고 두 가지 의문을 가지고 토의를 했으면 한다. "인터넷 포탈업체들이 화훼 유통서비스에 진입했을 때 ROSEWeb은 지속적으로 경쟁우위를 확보할 수 있는가?"와 "(주)뉴런의 다음 비즈니스 모델은 무엇인가?"

• 복식
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• 제54권4호
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• pp.15-26
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• 2004

The study was done to provide domestic fashion multi-shops with basic Information about the distribution and the promotion strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. The results were as follows： For the distribution strategies, these fashion multi-shops as chosen were all placed in department stores. Their distribution channels were diverse like road shop, shop in department store and shop under direct management of department store. In case of shop in department store, it was common that the shop paid a definite commission to the department store. But S shop was managed directly by a department store as an advanced buying system that department store bought and sold goods and held themselves responsible for overstock. For the promotion strategies, these fashion multi-shops didn't make a definite budget for advertising and publicity contrary to other one-brands. But they attached importance to visual merchandising (VMD) because they had to harmonized the concept of a shop with various brands. Also they concentrated on seasonal fashion show, management of their customers and personal sales.

• 기록학연구
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• 제44호
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• pp.5-49
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• 2015

최근 기록학계에 기록화 전략(documentation strategy)에 관한 연구가 꾸준히 발표되고 있으나, 우리나라에서 헬렌 사무엘스가 제시한 기관기능분석(institutional functional analysis) 방법론을 적용한 실제 사례나 연구는 진행된 바가 거의 없다. 기관기능분석은 거시적인 차원에서 기관의 본질적인 기능을 정의함으로써 기록에 대한 포괄적인 이해를 제공하는 방법론이다. 기관기능분석으로 도출된 기록화 영역은 아키비스트가 기관의 기록을 선별하여 남기기 위한 일종의 선험적인 틀로 기능한다. 즉, 기관기능분석 방법론을 통해 기관의 기능을 분석함으로써, 현행 기록처리일정표에서 담보하지 못하는 기능을 거시적인 차원에서 식별하여 해당 조직의 업무 활동에 대한 설명책임성 확보가 가능한 것이다. 미국의 기록화 프로젝트는 이러한 배경에 부합하는 대표적인 사례이다. 이에 본 연구에서는 미국 의회의 사례를 분석함으로써, 미국 의회와 같은 성격의 국가기관인 우리나라 국회에 기관기능분석을 적용할 때 필요한 시사점을 도출하여 제안하였다. 이를 위해 우선 선행연구의 성격으로 기관기능분석에 관한 이론적 논의를 살펴보았다. 둘째, 미국 의회 기록화 프로젝트를 기관기능분석에 따른 기능별로 사례 분석하였다. 셋째, 사례 분석 결과를 토대로 시사점을 도출함으로써 우리나라 국회에 적용 가능한 기록화 영역을 제안하였다.