• Title/Summary/Keyword: Case Study Strategy

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An Operational Strategy for Inventory Control of Networked Regional Distribution Centers (지역통합 네트워크관리하의 재고통제 운용전략에 관한 연구)

  • Kim, Byeong-Chan;Choi, Jin-Yeong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.31 no.3
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    • pp.110-116
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    • 2008
  • Operational strategy for inventory control in the distribution system has been given attention. If an individual enterprise implements the strategy, it is not easy to gain scale merits because of limited quantity or burden of inventory. In this study, we propose an operational strategy for inventory control that considers managerial integration of regional distribution centers (RDCs) and present a model of it. In a network of several RDCs, they could share inventory information and supply parts for others in case of an inventory shortage. And a numerical example of the network is illustrated, which compares two operational strategies, integration management of RDCs and individual management of them. The result shows total cost reduction in the strategy of integration management through the efficient inventory control of multi-echelon distribution.

A Case Report of Inter-expert Cooperation Strategy for Increasing Community Ambulation in Stroke Patient (뇌졸중 환자의 지역사회 보행능력 증진을 위한 동일 전문가 간 협력 사례)

  • Cho, Hyuk-Shin;Chung, Hyun-Ae
    • PNF and Movement
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    • v.9 no.3
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    • pp.41-48
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    • 2011
  • Purpose : The purpose of this study was to describe the Inter-expert cooperation strategy for community ambulation in stroke patient. Methods : The data was collected by stroke patient. We applied the Inter-expert cooperation strategy for community ambulation to stroke patient. Parameters of result were collected for using the 10m walk test, 6 minute walk test and ICF assessment sheet. Results : Significant differences were observed the stroke patient for 10m walk test, 6 minute walk test and ICF assessment sheet. stroke patient improved all test. Conclusions : Inter-expert cooperation strategy applied community ambulation is very useful and effective. It is effective in clinical practice.

A Study on the Effective Utilization of Social Media in Organizations : A Focus on Twitter (기업의 소셜미디어 활용방안에 대한 연구 : 트위터를 중심으로)

  • Lee, Jae-Nam;Byun, Eu-Jean;Han, Jae-Min
    • Journal of Information Technology Services
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    • v.10 no.4
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    • pp.149-169
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    • 2011
  • As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, twitter, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. However, little attention has been given to the issue on how organizations can effectively use twitter to improve customer satisfaction. To explore the issue, this study proposes two major dimensions, customer participation and organization resource utilization, which should be considered in building a utilization strategy for twitter in organizations. We then develop four different combinations along with these dimensions-follow, mention, retweet, and review types. Based on case studies of 27 organizations that use twitter, we evaluate the degrees of customer participation, resource utilization, and customer satisfaction, and examine matching or mismatching of the adoption purpose of twitter and its actual utilization. The study results reveal that organizations in the matching group show higher customer satisfaction that those in the mismatching group. This study sheds new light on twitter research by developing a new conceptual framework and using a case study approach to explore the relationship between the utilization strategy of twitter and customer satisfaction.

Study of u-PBL Support System Core Value and Design Strategy based on Field Experience Learning (현장체험에 터한 u-PBL 교수지원시스템의 핵심가치 및 설계전략 연구)

  • Kim, Du-Guy;Park, Su-Hong
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.2
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    • pp.180-202
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    • 2012
  • The purpose of this study was to extract an u-PBL support system core value and design strategy based upon field experience learning. To accomplish this the study, first of all, analyzed the core values, design strategy which was selected after needs analysis and literature review of theories and cases regarding the PBL, e-PBL, blended-PBL, Field experience learning based on ubiquitous environment, and learning model based on ubiquitous technology. This study identified the three core values as; systemic support for instructional activity, just in time support for instructional activity and support for interaction facilitation. As further research areas, it might be useful to develop u-PBL instructional support system based upon the model designed from this study. Also, research concerning the verification of the model based upon implementation of the program case might be necessary.

Study on the Performance Analysis of Push-Pull Strategy by Multicharts' Portpolio (멀티차트 포트폴리오를 이용한 푸쉬풀 전략의 성능 분석에 관한 연구)

  • Ko, Young-Hoon;Kim, Yoon-Sang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.6
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    • pp.317-324
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    • 2010
  • This paper analyses the performance of push-pull strategy by Multicharts' portpolio tool. This strategy decreases a risk of option sell by moving an exercise price to outward and compensates the profit by doubling contracts. This strategy also makes risk-free option sell to move inward for earning gain. This strategy basically uses several symbols. And this feature makes impossible to use a portpolio tool. However, This paper provides the method to use it with extracting intrinsic data from a symbolname. As an experiment for one month of september experiment options, it shows 1.5 million won in case of 5-displace and also shows 32 million won in case of 2.5-displace. If a Margin is enough, this strategy always earns profit, but it's difficult to be applicated in real trades because of a margin risk.

Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar

  • Chung, Hwan;Kim, Sang Yong;Yoo, Changjo
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.23-42
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    • 2013
  • To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

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The Strategy of Renewable Energy of Sri Lanka for Energy-based Economic Development: Case of Wind Power

  • Han, Jong Taek;Kim, Jun Yeup
    • International Area Studies Review
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    • v.21 no.1
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    • pp.281-301
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    • 2017
  • This article examines the way of the functionality of policy instruments for the development of renewable energy through the case of the wind power. The general barrier of the renewable energy development is considered to be the economic barrier. However the principal issue is the political barrier without the broad cooperation between the host government and the firm. Maintaining the long-term competitive advantage requires the shift of not only the strategy following the external circumstance but also the internal capacity development to utilize resources. Thus the comparative case study of Sri Lanka and Germany proposes the analysis of the supply-push and demand-pull policy with five patterns on the development of wind power in order to suggest how the functionality of policy instruments must be served to foster the wind power.

A Comparative Analysis of Business Strategies between Full Service Airlines and Low Cost Carriers in Korea

  • KIM, Byoung-Goo;KIM, Boine
    • The Journal of Industrial Distribution & Business
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    • v.13 no.12
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    • pp.9-22
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    • 2022
  • Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.

The Influence of Engineering Students' Emotional Regulation Strategies on Interpersonal Conflict Coping Strategies (공과대학생의 정서조절전략이 대인관계 갈등대처전략에 미치는 영향)

  • Choi, Jung Ah
    • Journal of Engineering Education Research
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    • v.27 no.1
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    • pp.50-62
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    • 2024
  • This study examined how emotion regulation strategies specifically function in the interpersonal conflict coping strategies of engineering students. For this purpose, a interpersonal conflict coping strategies and emotion regulation strategies scale was used for 548 engineering students. Multiple regression analysis was conducted. Among the emotion regulation strategies, the "return to body" strategy was related to understanding, validation, focusing, and the "stop action" strategy. In particular, the "stop action" strategy was closely related only to the "return to body" strategy. Among interpersonal conflict coping strategies, the dominating strategy used both positive emotion regulation strategies, such as high refocus on planning, and negative emotion regulation strategies, such as other-blame. Additionally, among negative conflict coping strategies, it was confirmed that both aggression and negative emotional expression, which seem to have similar attributes, share a common feature of having high difficulty in emotional clarity. However, in the case of negative emotional expression, it is characterized by a lack of putting into perspective and high other-blame. On the other hand, the agression strategy seemed to have different characteristics, such as high self-blame and low return to body. By investigating the relationship between interpersonal conflict coping strategies and specific emotion regulation strategies, this study provides implications for education and intervention on which specific emotion regulation strategies need to be cultivated for engineering students to improve their interpersonal conflict resolution capabilities.

Traditional Chinese Medicine Treatment for Childhood Cancer - Review of Case Studies (소아암의 한의치료 임상 실제 - 중의 증례연구를 중심으로)

  • Hwang, Yungyeong;Kim, Younhwan;Yun, Youngju
    • Journal of Society of Preventive Korean Medicine
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    • v.25 no.3
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    • pp.39-55
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    • 2021
  • Objective : To investigate specific prescriptions, herbal medicines and treatment strategy, this study systematically reviewed case studies on traditional Chinese medicine (TCM) treatment for childhood cancer. Method : Literature searches were performed on database of China National Knowledge Infrastructure (CNKI). Studies published before December 2020 were categorized and analyzed according to the treatment strategy and we also investigated Chinese herbs used in the prescriptions. Results : Twenty-five studies including 17 case series and 8 single case reports were included in our review. Of the total 439 patients, 379 (85.7%) had leukemia and other myeloplastic disease. Conventional western medicine (CWM) treatment was also used with TCM based on the syndrome identification. Most studies reported favorable effect of combination treatment with CWM and TCM. Among 266 herbs in the studies, reinforcing herbs were more frequently used than anti-cancer herbs. Conclusion : Traditional herbal treatment for childhood cancer should be performed considering the syndrome identification as well as stage of CWM. Reinforcing herbs should be more focused because of the fragility and growth of the childhood.