• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4536-4542
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• 2011

RFID technology uses communication through the use of radio waves to transfer data between a reader and an electronic tag attached to an object for the purpose of identification and tracking. RFID technology can be applied to the various service areas such as, position determination technology, remote processing management and information exchange between objects by collecting, storing, processing, and tracing their informations from the tag attached to the objects using electronic wave by recognizing the information and environment of those objects. However, to revitalize these various services, it is important to test the RFID tag performance. But There are few instructions which have and hold the RFID emulator technology for organizing the RFID international test environment. Also there are not many manufacturing companies which recognize about the exact RFID test standard and requirements for the International Standards. In this paper, a construction of Tag Performance test environments and test methods are suggested which are required by EPCglobal or ISO/IEC. Details about RFID Tag performance test items proposed by ISO/IEC FDIS 18046-3 are explained, performed RFID Tag performance test through the performing test against each measured item, and draw a result for the RFID Tag performance of International Standards.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.39-47
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• 2008

With dramatic development of IT technology and start of DMB service, installing the DMB equipment in a vehicle for watching TV programs and literal or pictorial traffic information are increasing. Watching the DMB during driving the vehicle could cause visual and cognitive distraction to drivers as much as eating food, operating radio and using mobile phone. However, there is not much empirical research for this topic and no research examined the effect of watching the DMB on driving behaviors in Korea. So, the present study examined the effect of watching the DMB on the driving behaviors with car simulator experiment. Within subject design was used in the study. That is, all subjects drove the vehicle both in the watching DMB condition and the non-watching DMB condition. The results indicated that subjects in the watching DMB condition took longer time to arrive at the destination and operated accelerator and brake pedal rapidly than subjects in the non-watching DMB condition. That is, their overall driving stability was lower than non-watching subjects'. Additionally, we examined the difference among the DMB control conditions (i.e., keypad condition, touch-pad condition and remote controller condition) in the driving behaviors. Finally, we discussed the limitations and the implications of the present study.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.3
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• pp.588-594
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• 2015

Although GPS technology for location positioning system has been widely used, it is difficult to be used in intelligent transport systems, due to the large positioning error and limited area for receiving radio signals. Thanks to the rapid development of LED technology, LED lights become popular in many applications. Especially, visible light communications (VLC) has raised a lot of interests because of the simultaneous functioning of LED illumination and communication. Recent studies on positioning system using VLC mainly focused on indoor environments and still difficult to satisfy positioning accuracy and simple implementation simultaneously. In this paper, we propose a positioning system based on VLC using the coordinate information of LEDs installed on the road infrastructure. Extracting the LED signal, obtained through VLC, from the easily accessible camera image, it is possible to estimate the position of the car on the road. Simulation results show that the proposed scheme can achieve a high positioning accuracy of 1 m when large number of pixels is utilized and the distance from the LED light is close.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.