• Title/Summary/Keyword: Campers Design

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A study on camping brand's BI formation and branding strategy - Focused on related word research based on big data for sensible approach & market research for cognitive approach (캠핑 브랜드의 브랜드 아이덴티티(BI) 구축 및 전략 - 감성·인지적 접근을 기반으로 한 빅 데이터 및 마켓조사를 중심으로 -)

  • Choi, Soo-Ah;Lee, Ae-Jin
    • Journal of Communication Design
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    • v.63
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    • pp.336-347
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    • 2018
  • Nowadays, in Korea, the number of campers is increased over 5 million. Many Korean camping brands have excellent qualities however, a lot of times weak brand identities to be globally known. The purpose of this study is to provide helpful sources to have strong brand identities, add more values based on related word research from big data and market research. The data is to be analysed by sensible & cognitive approaches. The keywords for the sensible research are 'camping, camp, camping brand, and camping design'. Then 17 representative oversea brands and 10 Korean brands were analysed for the market researches. From related word research from big data, we can find out the thinking process of potential consumers, how people communicates to exchange information, and what can be the sources to add brand values. Also from the market researches, we were able to find that successful brands have distinctive brand identities, stories, logos with representable colors and they continuous produce signature designs and own way of color matching.

The A Study on the Non-powered Circulator to Solve the Temperature Stratification of a Convection Heating Device during Winter Using 3D Printer (3D프린터를 이용한 겨울철 대류난방기구의 온도 성층화 해결을 위한 무동력 서큘레이터 디자인에 관한 연구)

  • Kang, Hee-Ra
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.285-292
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    • 2021
  • Due to the recent Corona 19 outbreak, camping culture is rapidly drawing attention from many people. Convective heating devices, which many campers use during winter, have the temperature stratification problem. To solve this problem, various power circulators are being used. Several non-powered circulators are also on sale, but the direction of the circulator is designed to be at the right angle relative to the convection heating mechanism and the circulator does not properly play the role of air circulation. To solve this problem, a 3D printer is used to design a non-powered circulator in the same direction as the convection heating mechanism. Electricity is generated without power using Peltier element and ceramic paper and the circulator is produced to withstand heat using HTPLA-CF filament. This study presents a method to solve the temperature stratification problem through efficient convective circulation. In addition, the purpose of this study is to manufacture products at a lower cost by using a 3D printer.

A study on the Interpretation of Modernity & Contemporary in University Educational Projects of Fumihiko Maki - Focus on Steinberg Hall and Kemper Art Museum in Washington University in St. Louis - (후미히코 마키(Fumihiko Maki)의 대학교육시설에서 근대성과 현대성의 해석에 관한 연구 - 세인트 루이스 워싱턴 대학의 스타인버그 홀과 켐퍼 아트 뮤지움을 중심으로 -)

  • Lim, Jong-Yup
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.4
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    • pp.31-40
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    • 2014
  • The modern day architectural giant, Maki Fumihiko, has lived through both the early and the more recent modernism, Contemporary. In the 1950's he was faithful to the spirit that was founded on the early modernity, Metabolism. In his later years in the 2000's, his style can be distinguished into Neo-Modernism which was based on local influence. The educational system at Washington University and the modern city of Saint Louis carries the continuation of Fumihiko Maki's early and later architectural career. Steinberg Hall and Kemper Art Museum have been built adjacent to each other in an extended period of time. These two projects encompass the changes in the era that has gone through modernism, transformation of an architect's career, and the maturation of the university. Steinberg Hall carries the ideal and the spirit of young Fumihiko Maki, therefore, the basic platform of experimentation of the early Metabolist has been applied. Spatial theory that concentrates on the integration of relations is also evident in this project. In contrast, Kemper Art Museum expresses the work of a 78 year-old veteran from the perspective of Neo-Modernism. This piece focuses on the internal space through the coexistence of a variety of space, and with that it notably interprets the integration of the pieces to the whole as a set theory. The partial change that we see is the evidence of the change in the early and the later modernism, while maintaining the innocence and the spirit of it. This is to highlight the fact that, ultimately, the goal of architecture is to secure the human race's honesty and their freedom expressed through space.