• 한국콘텐츠학회논문지
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• 제13권5호
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• pp.103-116
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• 2013

그 동안 정부기관은 소위 대민홍보를 중심으로 하는 일방향적 커뮤니케이션 구성과 방식에 익숙해져 있으며, 이로 인해 정부의 공공정책에 관심을 가지고 이를 이해하고 적극적으로 참여하는 수용자들의 태도가 극히 드물었던 것이 사실이다. 그러나 스마트 단말기의 폭발적인 보급으로 인해 정부기관의 공공정책에 대한 PR 방식이 SNS, 어플리케이션 제작 등으로 다각화되고, 이를 통해 관련 정보에 대한 수용자의 이해도는 물론 참여를 적극적으로 높이는 계기를 맞이하고 있다. 이와 같은 배경에서 본 연구는 정부 등 공공기관이 SNS를 통한 PR 캠페인 활동을 좀 더 효율적으로 구성할 수 있는 방안을 모색하고자 국내 및 미국의 사례를 통해 정부정책 신뢰도 제고를 위한 SNS 전략의 유형과 특징을 살펴보고 이에 대한 함의를 찾고자 했다.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.93-107
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• 2009

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

• 한국의류학회지
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• 제28권1호
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• pp.100-111
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• 2004

The purpose of this study is to investigate fashion advertisements portraying ambiguous sex phenomena, including homosexuality codes and to analyze the meaning of these advertisements in order to develop effective fashion advertisements strategies. The method of this study was to observe the readings about ambiguous sex theory, including homosexuality, and analyze fashion advertisements that express this through the Internet and fashion journals. The ambiguous sex expression seen in fashion advertisements meet various consumers' needs which is what the latest advertisement market requires, and offer competitive brand image by fresh appeal. In the background, there are various complex factors like the change of contemporary spirit, and designers' tastes and values about homosexuality. The kinds of ambiguous sex expression techniques portrayed in fashion advertisements can be divided as the ambiguity of physical codes and the ambiguity of sex role identity. These advertisements do play a role as a public campaign for a change in society from the sociocultural point of view. And, from the economical viewpoint, they approach the consumer as a fresh marketing strategy. From the esthetic viewpoint, they express new esthetic sense named “edge” And seen from the designers' viewpoints, they express designers' private sexual identities.

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.45-58
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• 2009

This paper is an empirical study especially to understand recent Chinese internet banking users' behavior and intentions through the process quality, outcome quality, customer satisfaction, reuse and word of mouth on internet banking service. The results of this study are as follows. First, percieved process quality of internet banking service affects the outcome quality, and both quality have a direct relation to customer satisfaction. It is found that Chinese internet users perceive a difference between process quality and outcome quality of internet banking service. And the reuse of the internet banking is decided by customer satisfaction as well as the word of mouth of the internet banking. For successful internet banking business in China, internet marketers should recognize that the service quality consists of the process quality and the outcome quality, and they should organize a new campaign that takes this information into consideration. And considering the process quality effect, they should pay attention to service process as well as the direct merit of services.. And if an internet banking service properly meets customer demands, internet users would constantly use internet services and would share good experiences with their neighbors. Therefore the result of our study will be of working-level help for financial company in China.

• 지역사회간호학회지
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• 제15권4호
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• pp.517-527
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• 2004

Purpose: This research is to find a solution for educational work on high blood pressure control in public health centers by analyzing their current status. Method: It analyzed data from 133 public health centers that had been doing educational work on high blood pressure, through a questionnaire. Also, it developed recommendations by converging opinions from an expert group made of 25 people with nominal group technique. Result: The educational methods of public health centers did not make any approach to get to the goal of the work. The mass media education and campaign activities for the general public had just temporary and passive propensities. In education for patients, it did not use appropriate methods to present management techniques for diagnosis process of patients, medication management, self monitoring BP, and risk factors. Pocket book for monitoring high blood pressure was not focused on self-recording for self-management. The expert group recommended that educational materials for adults should be developed focusing on treatments and observance of risk factors through daily living, and those for children should be focused on basic understanding about diseases, and life style. Conclusion: Presenting direction and strategy of fundamental education work is needed for public health centers by giving them standard educational guidelines of managing high blood pressure nationally, and it is desirable that fundamental frameworks of educational materials should be developed and distributed by professional groups nationally.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2004년도 추계학술대회
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• pp.316-319
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• 2004

Due to keen competition among companies, companies have segmented customers and they are trying to offer specially targeted customer by means of the distinguished method. In accordance, data mining techniques are noted as the effective method that extracts useful information. This paper explores customer segmentation of the home study company using data mining. The purposes of this paper are especially competitor chum in the recent home study market, to understand the characteristics of the customer group who are expected chum in case competing companies do aggressive sales promotion. In addition, this paper aims to find the influential factors of their breakaway, and to prepare practical marketing strategy to keep the existing customers. The study of chum in the home study market is conducted and the model using decision tree to predict and select valuable customer. Finally, this paper presents how the results can be incorporated and measured as a part of an overall marketing campaign process.

• 정보관리연구
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• 제43권1호
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• pp.187-212
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• 2012

장애인 독서문화 활동의 진흥은 정보소외계층의 정보격차해소, 독서문화 활동을 통한 국민의 삶의 질 향상이라는 도서관 핵심 사명을 수행하는 주요한 업무이다. 활성화 방안을 도출을 위해 독서문화 진흥정책과제에서 사용하는 4개 과제 영역을 틀로 사용하였으며, 국내외 도서관 장애인서비스 분석을 통하여 시사점을 도출하였다. 연구결과 현재 도서관 장애인서비스는 장애인 독서환경조성, 균등한 독서 기회 제공 서비스가 대부분이고, 장애인 독서생활화 및 독서운동 활성화과제는 매우 부족하였다. 독서 생활화를 위한 독서교육, 독서체험, 이용자중심의 프로그램 개발이 필요하며, 장애인 독서운동 확산을 위하여 도서관 홍보 전략을 활용하는 것이 필요하다.

• 국제초고층학회논문집
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• 제10권4호
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• pp.299-310
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• 2021

External fire spread has the potential to breach vertical compartmentation and violate the fire safety strategy of a building. The traditional design solution to this has been the use of non-combustible materials and spandrel panels but recent audits show that combustible materials are widespread and included in highly complex systems. Furthermore, most jurisdictions no longer require detailing of spandrel panels under many different circumstances. These buildings require rapid investigation using rational scientific methods to be able to adequately classify the fire risk. In this work, we use an extensive experimental campaign of material-scale data to explore the critical parameters driving upward flame spread. Two criteria are outlined using two different approaches. The first evaluates the time to ignition and the time to burnout to assess the ability for a fire to spread, and can be easily determined using traditional means. The second evaluates the preheated flame length as the critical parameter driving flame spread. A wide range of cladding materials are ranked according to these criteria to show their potential propensity to flame spread. From this, designers can use conservative approaches to perform fire risk assessments for buildings with combustible materials or can be used to aid decision-making. Precise estimates of flame spread rates within complex façade systems are not achievable with the current level of knowledge and will require a substantial amount of work to make progress.

• 디지털융복합연구
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• 제19권5호
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• pp.415-421
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• 2021

펨버타이징(Femvertising)은 여성의 권리증진(Empowerment)을 추구하는 광고 캠페인으로 최근 사회의 중요한 의제로 떠오른 페미니즘에 힘입어 국내외를 막론한 다양한 브랜드의 마케팅 전략으로 사용되고 있다. 본 연구는 성별, 연령, 페미니즘에 대한 태도와 같은 소비자의 특성에 따라 펨버타이징에 대한 태도의 차이가 있는지를 살펴보는 것을 목적으로 한다. 연구결과 소비자의 성별에 따라 펨버타이징에 대한 태도에 통계적으로 유의한 차이가 있으나 연령요인은 유의한 차이를 보이지 않았고, 페미니즘에 대한 태도는 펨버타이징에 대한 태도에 유의한 영향력이 있음이 검증되었다. 본 연구를 통해 펨버타이징이 단지 마케팅의 도구가 아닌 중요한 사회의제로 논의되는 발판이 마련될 수 있기를 기대한다.

• 복식문화연구
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• 제30권1호
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• pp.102-120
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• 2022

With the growing importance of ESG as a must-have business strategy, this study attempted to analyze the current state of ESG practices in the Korean fashion businesses. The ESG cases of fashion business were collected from news articles searched on the largest Korean internet portal by November 2021 from October 2020 when the number of articles began to increase meaningfully. Three hundred ninety one ESG cases of 112 fashion manufacturing brands and 332 ESG cases of 49 retail brands were analyzed. Casual and outdoor/sportswear brands among fashion manufacturers were most active in ESG practices, and various online and offline retailers were practicing ESG. Approximately one-third of the fashion brands were positioned as eco-friendly concept. While environmental practices were the most practiced ESG, governance was the least practiced. Among environmental practices, fashion manufacturing businesses were most active in eco-friendly product development, while retail businesses were in eco-friendly campaign-event-service and eco-friendly packaging. The most active social practice was the contribution to communities, followed by retail businesses' sharing growth with partner businesses. Governance practices were focused on the structure and operation of the board. Various ESG collaborations with various partners were also observed. The research result is meaningful verifying and diagnosing the ESG practices of the Korean fashion businesses.