• Journal of Fashion Business
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• v.8 no.1
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• pp.117-132
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• 2004

The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

• Journal of Fashion Business
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• v.8 no.1
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.950-962
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• 2015

This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.

• Korean journal of communication and information
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• v.46
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• pp.9-36
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• 2009

In a competitive media environment, Internet Protocol television (IPTV) has gained appeal because of its essential characteristics, 'Internet and Interactivity'. Our study aims to explore predictors that affect IPTV-VOD adoption within the context of competing media (i.e., existing multi-channel video programming services, such as cable television and digital broadcasting satellite services). In addition, this study examines if IPTV-VOD functions as a substitute for existing multi-channel services, such as cable television and direct broadcasting satellite services. A self-report survey through face-to-face interviews was conducted in Seoul metropolitan area and other six big cities. Our findings showed that primary factors for adopting an IPTV-VOD are: age of user, subjective importance of terrestial broadcasting services, real-time terrestrial broadcasting services, and other interactive service characteristics, such as time-shifting. Also, IPTV-VOD services were found to be a substitute for existing multi-channel video programming services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.5007-5014
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• 2010

Recently n Korea, the House of Commons and terrestrial broadcasting facilities integrated with FM radio and the satellite compulsory was amended to transfer MATV(Master Antenna Television) adjusted by SMATV(Satellite Master Antenna Television). While the SMATV was accepted by default in most other countries, our county did not accept it as the default for broadcast. Because domestic cable and satellite television service providers are conflicts with their interest. bAs a result, the hybrid amplifier for SMATV technology development and volume production for the state is insufficient. Therefore, terrestrial television broadcast bands (54 ~ 806Mhz) and FM radio broadcast band (88 ~ 108Mhz) band satellite with (950 ~ 2150Mhz) to amplify the development of a broadband amplifier with subsequent resolution of problems is also presented in this study.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.101-111
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• 2014

This study ascertained violence regulation of television program. Television programs that infringed the standards of violence and were sanctioned, were analyzed in terms of physical and contextual violence. In order to get data, content analysis was adopted. The results shows that violent behavior in terms of physical and violence motivations in terms of contextual were most frequently regulated. There were different results of the level of imposed sanction in terms of physical and contextual violence between network and cableTV. The regulation of television violence could be confirmed with these results.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.196-199
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• 2013

제한수신시스템(Conditional Access System, CAS)은 사용자의 조건에 따라 방송에 대한 접근을 제어하는 시스템으로 유료 방송 시스템에서 인가된 사용자만이 해당 프로그램에 접근할 수 있도록 하는 콘텐츠 보안 기술이다. 최근에는 기존의 하드 웨어 기반 CAS가 가지는 이기종 기기간 호환성과 다른 서비스와의 연동 등의 문제를 해결하고자 CAS 모듈을 소프트웨어로 구현하여 네트워크를 통해 설치하는 교환 가능형 제한수신시스템(eXchangeable CAS, 이하 XCAS) 방식을 도입하여 활발하게 서비스를 제공하고 있다. XCAS는 기존 CableCard방식이 가지는 CAS의 보안성과 분리교환 원칙을 유지하면서도 다양한 단말에 쉽게 설치하여 서비스가 가능하다는 점에서 큰 장점을 가지고 있지만, 방송수신만을 목적으로 하는 DTV(Digtal Television)에 대해 적용하기가 어렵다는 문제점이 존재하였다. 본 논문에서는 케이블방송환경에서 DTV를 통한 유료방송서 비스 제공을 위한 DTV 인증 및 XCAS 서비스에 필요한 SM(Secure Module) 모듈을 다운로드하기 위한 기법을 제안한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.206-208
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• 2013

국내 케이블TV는 이날로그방송 뿐만 아니라 디지털방송, 주문형 비디오, 초고속 인터넷, 양방향 서비스, 인터넷 전화 등의 다양한 서비스를 제공하고 있다. 하지만 종편, 보도, 홈쇼핑 등의 신규 채널 증가와 방송 통신 융합에 따른 다양한 양방향 서비스 도입, 시속적인 HD채널 확대 등으로 헌재 사용 가능한 주파수가 매우 부족한 상황으로 3DTV, UHDTV, 인터넷 기반방송 등의 차세대 방송 서비스 제공을 위한 주파수 확보 방안 마련 이 매우 시급하게 필요한 상황이다. 본 논문에서는 국내 케이블TV의 주파수 이용 현황 및 신규 주파수 수요 전망을 예측하고 다양한 효율적인 주파수 해결 방법을 모색하고 단계적으로 해결 방법을 적용하여 주파수를 확보하는 효율적인 주파수 이용방안에 대해서 기술하였다.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• The Magazine of the IEIE
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• v.29 no.7
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• pp.51-58
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• 2002

This paper describes functions required for implementation of digital television (DTV) broadcast receivers. The necessary functions for the DTV receiver vary with the transmission media-terrdstrial, cable and satellite. This paper briefly introduces its hardware and software structure, This paper also presents the future of DTV receivers according to the tomorrow's broadcast environment.