• Journal of the Korean Society for Aviation and Aeronautics
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• v.24 no.3
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• pp.69-79
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• 2016

This study examines the awareness of the curriculum of the cabin service major students at 2 year colleges through the CIPP (Context, Input, Process, Product) evaluation model and an empirical analysis on how their awareness affects Service Orientation and Service Hospitality. It was proven that the CIPP evaluation model has a positive effect on the satisfaction of their department, and also has a meaningful effect on Service Hospitality and Service Orientation statistically. However, the satisfaction of their department itself is not associated with the increase of Service Orientation and Service Hospitality so it negatively affected them. Moreover, both the Service Management program(Process) and Service Attitude(Product) have a meaningful effect on Service Hospitality, and Service Hospitality also has a meaningful effect on Service Orientation. So it resulted in a casual relationship among them. As a result, it is desperately necessary to promote an educational environment that will increase the satisfaction of the department and help students to become flight attendants. It is also necessary to increase awareness of the Service Management program(Process) and Service Attitude(Product).

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.64-67
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• 2016

본 연구는 객실승무원 교육훈련 만족이 자기효능감 및 서비스태도(서비스 몰입, 서비스 지향의 자발적 행동)에 어떻게 작용하는지 실증적으로 분석하여 바람직한 객실승무원 교육훈련의 방향을 모색하는데 그 목적이 있다. 이를 위해서 비행근무 중인 국내 K항공사 객실승무원 210명을 대상으로 자기 보고식 설문지를 배포하여 유효한 설문지 208부를 대상으로 기초 통계 조사를 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 교육훈련 내용(용모 및 태도 관련 내용, 서비스자세 관련 내용, 대처요령 관련 내용)은 교육만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 객실승무원 훈련담당강사는 교육만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 객실승무원 교육시스템은 교육만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 객실승무원 교육만족은 자기효능감에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 다섯째, 객실승무원 교육만족은 서비스몰입에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 여섯째, 객실승무원 교육만족은 서비스지향의 자발적 행동에 통계적으로 유의한 영향을 미치는 것으로 나타났다.

• Journal of Distribution Science
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• v.17 no.2
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.27 no.3
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• pp.82-89
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• 2019

There are many ways to identify airline's perception of the safety program and safety culture. In particular, various studies are under way to measure airline safety culture and safety awareness of airline employees. Often, survey methods are used a lot, but there is a limit to understanding the complex and diverse aviation culture through surveys alone. Nevertheless, the Air Safety Management System (SMS) of the International Civil Aviation Organization (ICAO) emphasizes the importance of safety surveys as a means of ensuring awareness of safety culture. The safety surveys is effective in identifying and providing awareness of the relationship between employees and the Air Safety Program (SMS, Safety Management and Safety Culture aspects). In this study, we conducted a survey of Z Airlines flight attendants and cabin crew to compare their perception of safety programs and culture, and based on this survey, we would like to compare and analyze simple safety culture measurements and safety awareness.