• 제목/요약/키워드: CSR activities

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지역사회의 지속가능발전을 위한 기업의 사회적 책임 수행 연구 : POSCO 광양제철소를 사례로 (A Study on the Corporate Social Responsibility Execution for Sustainable Development of Regional Community: In Case of POSCO Gwangyang Works.)

  • 이상석;김종성
    • 한국경제지리학회지
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    • 제10권4호
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    • pp.444-460
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    • 2007
  • 본 연구는 로컬 거버넌스의 구성 파트너로서 특정 지역에 입지하고 있는 기업이 사회적 책임수행의 차원에서 지역사회와 어떤 관계에 있는지, 그리고 기업의 사회적 책임 수행이 그 지역사회의 지속가능성에 어떤 영향을 미치는지 논의했다. 사회공헌활동을 비롯하여 기업이 다양한 방식으로 사회적 책임을 수행하는 것은 지역사회가 기업의 이해관계자이기 때문이다. 따라서 기업의 사회적 책임 수행은 기업 이미지 개선, 장기적으로 교화된 자기이익 추구, 지역사회와 연대 강화를 위한 전략의 일환으로 해석할 수 있다. POSCO 광양제철소의 경우, 법적 윤리적 수준의 자기규제 책임 수행 차원의 지역 협력활동으로부터 보다 고차적인 사회공헌활동에 이르기까지 다양한 형태의 사회적 책임 수행을 추구함으로써 지속가능기업으로서의 기본적 특성들을 갖춰가고 있다.

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패션 브랜드가 비밀을 밝힐 때 -패션 브랜드의 CSR 정보 투명성과 소비자 평가- (When Fashion Brand Reveals a Secrete -A Fashion Brand's CSR Information Transparency and Consumer Evaluation-)

  • 김송미;박선양;김하연
    • 한국의류학회지
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    • 제44권3호
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    • pp.385-399
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    • 2020
  • Corporate social responsibility is a consistently discussed theme in many industries. Most corporations engage in CSR activities and now inform consumers in detail on what they have been doing for society. It has become a critical tool of consumer communication; however, little is known regarding the role of information transparency in the context of the fashion industry. This study discusses information transparency of fashion corporations which means revealing information regarding cost and garment making processes. The research proved that the higher consumers perceive a fashion brand's CSR performance (CSP), the more they think the provided CSR information is substantial; consequently, there is a favorable evaluation of the brand. The result provides insight regarding the relationship between CSP perception, perceived information substantiality, and brand evaluation. There was a significant partial mediation effect of perceived information substantiality. Moreover, the moderated mediation effect of information transparency appeared significant on the impact of CSP perception for brand evaluation via CSR information substantiality. The process model 7 was used as an analytical tool. The results of this study implies the importance of information transparency in the fashion industry context in the digital era.

기업의 사회책임과 재무성과: 한국기업의 MSCI ESG 평가를 중심으로 (Corporate Social Responsibility and Financial Performance: The impact of the MSCI ESG Ratings on Korean Firms)

  • 김진욱;정성곤;박청규
    • 한국산학기술학회논문지
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    • 제14권11호
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    • pp.5586-5593
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    • 2013
  • 본 논문은 기업의 사회적 책임이 재무성과에 영향을 미치는지를 고찰하였다. 선행연구들은 지금까지 일관적이지 않은 결과를 보여주었으며, 본 연구는 기업의 사회책임이 기업의 재무성과에 긍정적인 영향을 미친다는 것을 발견하였다. 모건스탠리에서 발간되는 한국기업의 사회적 책임 성과평가 자료를 분석한 결과, 기업의 사회적 책임과 자본시장에서의 재무성과 간에 양의 상관관계가 있음을 발견하였다. 구체적으로 회귀분석의 결과 기업의 사회책임 평가가 한 단계 높으면 주가수익률이 평균 3.4% 정도 높은 것으로 나타났다. 본 연구의 결과는 다른 나라의 자료를 토대로 하는 선행연구의 결과를 지지하며, 한국기업의 사회적 책임에 대한 체계적이고 분석적인 평가 결과를 제공하였다는 데에 의의가 있다.

Corporate Social Responsibility and the Pricing of Seasoned Equity Offerings: Does Executive Firm-Related Wealth Matter?

  • PHAM, Hong Chuong;NGO, Duc Anh;LE, Ha Thanh;NGUYEN, Thiet Thanh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.297-308
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    • 2020
  • This study exemines the roles of corporate social activity (CSR) and executive compensation structure on the pricing of seasoned equity offerings (SEOs) with special focus on the role of CSR in reducing the level of information asymmetry between managers and future shareholders of issuing firms through SEOs. This study also investigates the interaction between executive compensation structure and CSR on the discounting of SEOs. We use a sample of 2,102 seasoned equity offerings of U.S. firms with CSR scores from 1995 to 2015 in our OLS fixed effect regression analysis. The results show that issuing firms with high CSR are more likely to expericence a lower degree of the SEO discount. The results also document a positive association between CSR and a high proportion of equity-based compensation of issuing firms' executives. The findings of this paper confirm that CSR attenuates the impact of information asymmetry and the pre-SEO price uncertainty on the pricing of the offers and hence the SEO discount. Furthermore, CSR reinforces the impact of executive firm-related wealth on the discounting of seasoned equity offerings. It appears that firm-related wealth motivates managers to actively engage in reducing information asymmetry activities before SEOs, thereby decreasing the SEO discount.

Critical Drivers and Barriers of Corporate Social Responsibility in Saudi Arabia Organizations

  • PINTO, Luisa;ALLUI, Alwyia
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.259-268
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    • 2020
  • Several studies demonstrate that Corporate Social Responsibility (CSR) is becoming a dominant issue in both research and companies' management due to stakeholders' pressure. The identification of internal and external drivers and barriers is an initial stage of the corporate social responsibility implementation. The study aims to identify and analyze the drivers and barriers of CSR in Saudi Arabia's private organizations. For this purpose, primary data were collected using a survey questionnaire that was administered to a representative sample of companies from different sectors in Saudi Arabia. The results show that the main drivers behind the adoption of CSR among Saudi companies are improvement of corporate image, ethical/moral commitment, and to some extend customers' requirements and risk management. The findings of this study also suggest that there are important barriers hindering the adoption of corporate social responsibility. Among these, the lack of management commitment and the lack of investors' interests together with the lack of economic resources and lack of employees' competencies are the most prominent. The findings of this study not only contribute to a deeper understanding of CSR drivers and barriers, but could also encourage firms' managers and stakeholders to improve CSR activities for more effective implementation.

Network Arrangements Underlying Strategic Corporate Social Responsibility: Findings from Globalized Cyberspace and Lessons for Asian Regions

  • Choi, Jin-A;Park, Sejung;Lim, Yon Soo;Nam, Yoonjae;Nam, Inyong;Park, Han Woo
    • Journal of Contemporary Eastern Asia
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    • 제20권2호
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    • pp.19-34
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    • 2021
  • The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.

조직구성원의 지각된 CSR이 직무태도에 미치는 영향 - 조직정체성의 매개효과를 중심으로 - (The Influence of Employees' Perceived CSR on Job Attitude - Focusing on the Mediating Effect of Organizational Identity -)

  • 지용익;김찬중;김홍구
    • 경영과정보연구
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    • 제36권4호
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    • pp.167-185
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    • 2017
  • 기업의 영향력이 확대되면서 사회적 책임에 대한 기대와 요구도 그만큼 커지고 있다. 이러한 시각에서 수행된 본 연구는 조직구성원이 지각하는 기업의 사회적 책임(Corporate Social Responsibility: CSR)이직무태도(직무만족, 조직몰입, 이직의도)에 미치는 영향과 이들 간의 관계에서 조직정체성의 매개효과를 확인하고자 하였다. 이러한 연구목표를 달성하기 위하여 국내 기업 중 7개 업종, 기업의 종업원 496명을 표본으로 설정하고 분석을 수행하였다. 분석 결과 조직구성원의 지각된 CSR은 직무만족, 조직몰입에 유의한 정의 영향을 미치며, 지각된 CSR은 조직정체성에도 유의한 영향을 미치며, 조직정체성은 직무만족, 조직몰입, 이직의도에 유의한 영향을 미치고, 지각된 CSR은 조직정체성을 매개로 직무만족, 조직몰입, 이직의도 등 직무태도에 유의한 영향을 미치는 것을 확인할 수 있었다. 이러한 연구결과는 조직구성원들이 기업이 진정성 있는 사회적 책임 활동을 수행한다고 지각할수록 직무태도의 개선을 가져오고, 개인의 정체성을 조직과 동일시하려는 경향이 강해지며 이러한 조직정체성의 강화를 매개로 긍정적인 직무태도를 가져오고 있음을 보여주고 있다. 즉, 본 연구에서 조직정체성을 매개로 CSR이 직무태도에 미치는 영향을 확인한 것이다. 이러한 연구결과를 토대로 기업의 사회적 책임 활동을 통한 구성원의 직무태도 개선 가능성 등 경영 관리적 시사점과 향후 연구를 위한 과제들도 함께 제시하였다.

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기부금 지출과 기업 가치: 기업지배구조를 중심으로 (Donation Expenses and Corporate Value: A Focus on the Corporate Governance Structure)

  • 김수정;강신애
    • 유통과학연구
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    • 제12권8호
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    • pp.113-121
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    • 2014
  • Purpose - Recently, the number of corporations that practice environmental and social responsibility, besides engaging in traditional profit-seeking activities, has been growing steadily, as interest in Corporate Social Responsibility (CSR) is increasing. Recent research on CSR practices has identified the relationship between CSR activities and corporate value as one of the main issues in this respect. Considering that donations constitute a large proportion of a company's charitable activities, we considered the extent of donation expenses as a charitable activity in order to mitigate sample selection bias. Specifically, we analyzed the impact of donation expenses on firm value, while investigating if this impact varied in response to the level of corporate governance of firms. Research design, data, and methodology - We used non-financial firms listed on the Korean Stock Exchange, having their fiscal year end in December, and the sample period was 2006-2013. For the dependent variable, Tobin's q was used as the corporate value, and for the independent variable, donations were measured as the donation-expense-to-sales ratio. Corporate governance scores, as rated by the Korea Corporate Governance Service, were used to measure corporate governance levels because they consider the overall aspects of governance, including ownership structure, the board of directors, and the audit mechanism of individual companies. To examine the impact of donations on a company in relation to the level of corporate governance, we estimated regression models using the interaction terms of the governance dummy and donation variables. Then, we further estimated the regression models of two sub-samples that were classified according to the level of corporate governance. Similar to previous studies, the study uses variables that affect firm value, such as R&D expenditure, advertising expenses, EBITDA, debt-to-equity ratio, sales growth, company age, and company size as control variables. Results - The empirical results show that firm value significantly increased in response to an increase in donation expenses. Upon including the interaction terms of governance level dummy variables and donations, the coefficients of the interaction terms show significant positive values, while those of donation variables show significant negative values. In the strong governance sub-sample, the relationship between the donation expenses and corporate value was statistically positive (+) and significant. However, in the weak governance sub-sample, the relationship between the donation expenses and corporate value was statistically insignificant and negative (-). Conclusions - The empirical results suggest that donation expenses are significantly linked to an enhanced corporate value if firms have a good corporate governance structure. However, if the corporate governance structure is weak, the same relationship is not necessarily observed. The results of this study show that if a firm has high corporate governance, CSR practices enhance the company's reputation such that it has a positive (+) relationship with corporate value. If a firm has weak corporate governance, on the other hand, CSR practices are recognized as an agency cost and do not increase corporate value.

Evaluating the Effect of the Corporate Social Responsibility (CSR) on Corporate Image and Reputation in the Shipping Sector

  • Jang, Hyun-Mi;Kim, Sang-Youl
    • 한국항해항만학회지
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    • 제39권5호
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    • pp.401-408
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    • 2015
  • This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people's increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies' reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public's recognition of the shipping sector.

The Influence of Super-Centers' Social Responsibility Activities and Authenticity On Consumer Attitude and Purchase Intention

  • Cho, Hee-Young;Ju, Yoon-Hwang
    • 유통과학연구
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    • 제13권2호
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    • pp.35-44
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    • 2015
  • Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.