• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.62-66
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• 2015

This paper introduces various applications and contents of digital signage, and analyzes conventional communication techniques to increase communication range. To realize digital signage in long distance, this paper proposes a hybrid modulation scheme and analyzes its performance. To verify its performance in real channel environment, we mapped symbols and experimented data transmission and reception with a visible light communication module with USRP. As a result, we confirmed a data receiving range and power of transmission and reception of the hybrid modulation mode. Also, we showed that the proposed modulation scheme has better performance of communication range and power efficiency than that of the conventional QAM technique.