• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.809-818
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• 2003

The purpose of this study was to identify importance of gender in dynamic relationship structure in fashion internet shopping mall and to provide marketers e-CRM marketing strategy. Out of 473 customers, 470 who had purchased fashion products in fashion Internet shopping mall were surveyed for this study. The data was analyzed by factor analysis, 1-test, correlation analysis, Structural Equation Model(SEM) using AMOS program. As the results, both men and women had ‘relationship maintenance intention’ in e-CRM. However, only women had ‘intention to discontinue relationship’, when shopping mall made mistakes to them. Also, in men's group, ‘service’ only had effect on ‘Trust’, while ‘service’and ‘financial benefit’ had effects on‘Trust’ in women's group. If women would be dissatisfied with a shopping mall, they have a strong intention to disconnect with it. Based on these results, it could be concluded that men have more tolerance for shopping mall's mistakes than women have. Therefore, the results of this study provide e-CRM marketing strategy for fashion internet marketers.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.1-10
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• 2005

The purpose of this study was to investigate the enforcement strategy for Consumer Service marketing of an e-Commerce shopping mall. An e-CRM for a Cosmetic e-Commerce shopping mall, Data Warehousing(DW) component, analysis of data mining of the DW, and web applications and strategies had to developed for marketing of consumer service satisfaction. The major findings were as follows: An RFM analysis was used for consumer classification, which is a fundamental process of e-CRM application. The components of the DW were web sales data and consumer data fields. The visual process of consumer segmentations (superior consumer class) for e-CRM solutions is presented. The association analysis algorithm of data mining to up-selling and cross-selling indicates an association rule. These e-CRM results apply web DB marketing and operating principles to a shopping mall. Therefore, the system applications of e-CRM to Consumer services indicate a marketing strategy for consumer-oriented management.

• CRM연구
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• v.3 no.1
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• pp.19-28
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• 2010

Recently, teenagers show big purchasing power in retail industry. Online shopping malls re also in similar situation. Therefore online shopping mall companies want to manage teenager customers properly. This study is about understanding current status of teenager customers in online shopping mall industry and deriving strategy for management of teenager customers based on the status. Successful CRM for teenager customers can be achieved by building a segmentation of customers along with their behaviors and needs. Each segment should be managed by proper communication plan which is differentiated in accordance with segment characteristics.

• The Transactions of the Korean Institute of Power Electronics
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• v.28 no.1
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• pp.48-58
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• 2023

This paper presents the digital control techniques of a bidirectional CRM(critical-conduction mode) buck(boost) converter, a dead-time design method that optimizes ZVS(zero-voltage switching) and valley-switching operation, and a switching-frequency limitation that ensures stable converter operation. To verify the feasibility of the design, a Si-MOSFET-based bidirectional CRM buck(boost) converter is built with 260-430 V input, 160-240 V output, and 1.0 kW rated capacity. The bidirectional CRM converter achieves an efficiency of up to 99.6% at buck mode and 98.7% at boost mode under rated load conditions.

• Korean Journal of Human Ecology
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• v.14 no.3
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• pp.441-451
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• 2005

The purpose of this study is to investigate the factors of CRM(Customer Relationship Management) activity and the difference in CRM effects according to customers responses. The investigators interviewed the buyers of three department stores in Daejeon area and surveyed 468 people aged over 20 who had ever shopped at those stores. For data analysis, we used factorial analysis, multiple regression analysis, path analysis, and ANOVA, etc., along with SPSS 10.0. The results of this study are as follows: 1) Six CRM activity factors were identified as 'Benefit & Information,' 'Service,' 'Customer Invitation,' 'Customer Contact,' 'Special Management,' and 'Purchase-related Help.' 2) Customer satisfaction of CRM-positive group was affected by such factors as 'Service,' 'Customer Invitation,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Benefit & Information.' On the other hand, customer satisfaction of CRM-less-positive-group was influenced by the factors such as 'Service,' 'Purchase-related Help,' 'Customer Contact,' and 'Special Management,' and also customer loyalty directly by 'Customer Satisfaction' and 'Service.'

• Asia Marketing Journal
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• v.6 no.3
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• pp.1-26
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• 2004

The purpose of this study is to conduct a theoretical and empirical study to identify the appropriate organizational culture for the activation of CRM. The contents of this study are consisted of two parts: First, using the organizational learning theory originated in the organizational behavior area this study proposed which culture related factors are indispensable for the activation of CRM. Second, the propositions in the first part were confirmed by analyzing the survey data from the CRM practitioners in Korean companies. Conclusively the results show the follows: First, for the activation of CRM not only the individual learning(including team learning) but also the enterprise-wide sharing of the information is the crucial element. Second, for the activation of the individual learning, the enterprise-wide participation, the active experimental trials based on the empowerment, and the facilitative leadership of top management must be encouraged. Third, for the activation of the information sharing the active communication among the departments and the possession of organizational memory must be realized.

• The Korean Ginseng Research and Industry
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• v.1 no.1
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• pp.13-18
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• 2007

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.317-320
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• 2003

Nowadays, mobile is one of the leading technique fields. So when the company considers adapting CRM$^1$ through using mobile, the company can establish customer's satisfaction more efficiently. However, it hasn't been much studied in this filed of mobile although there has been remarkable advancement research on the technical area. When it comes to CRM in Korea, CBM is developed at the world status on the technique as well as service. And companies are realizing the importance of emerging customers market on their market strategy, so they are trying to attract new customers and also fasten loyal customers. This research will make us foresee and follow m-CRM trend and also give the companies how companies make a module appropriately for their strategy towards m-CRM$^2$.

• Journal of Information Technology Services
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• v.5 no.2
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• pp.1-23
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• 2006

An Empirical study was done for finding the e-service quality of public administration focused on customer relationship management(CRM). The e-service quality of public administration was categorized as system quality, information quality, service quality, and CRM after doing a literature review in e-service quality and public administration. The validity and reliability of a questionnaire were examined through factor analysis and regression analysis was done using the customer satisfaction and efficiency improvement of public administration as dependent variables and the 7 factor scores from the factor analysis as independent variables. The results show for that 6 factors are not only very important in explaining the customer satisfaction but also partially important for efficiency improvement of public administration. In particular, CRM has significant effect on both customer satisfaction and efficiency improvement of public administration.

• Journal of Korean Society for Quality Management
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• v.32 no.1
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• pp.75-91
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• 2004

The Internet has produced a great variety of VOC data. However, they are hardly helpful for CRM because they are not integrated with VOC data of the related businesses yet. This paper has set up a system for the said VOC data to actually become helpful for CRM The system has two aspects. From the aspect of products, the customers' needs for products will be analyzed to produce what they actually want. From the aspect of customers, on the other hand, decent relationships with them shall be maintained constantly by thoroughly analyzing all the related data. The analyses on both of these aspects have the advantage of maximizing customer satisfaction by active CRM that makes us recognize what customers prefer, or complain of in advance and then provide them with tailor-made service.