• Title/Summary/Keyword: CRM.

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Protection of Private information in Electronic Commerce (전자상거래에 있어 개인정보 보호에 관한 국.내외의 비교연구)

  • Cheung, Chong-Soo
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.77-96
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    • 2002
  • Through the new round DDA(Doha Development Agenda) negotiations which started in Doha/Qatar conference in November, 2001, service industries have been included in the category of international trades. An electronic commerce cannot be exceptional in this field. The 21st century is largely recognized as the era of globalization, knowledge, and information. To make effective and competitive strategy in this century, it is essentially required to organize Network. OPEN, and FU-PLEX. That is why our government also has been promoting this field since years before, now 10,000,000 people in Korea have joined superhighway internet networks. Korea became the top internet-developed country in the world. As a side-effect of this internet spread into our life, however, there is serious problem we are now faced against. That is the outflow of private information through electronic commerce and other cyber transactions. It has caused many social problems to be rapidly on the rise these days. We are now desperately required to struggle continuously to make a solution for that. Taking the precedent case of Germany and United States which are currently recognized as high-leveled country in protection of private information, we have to come up with legal and technical measures and at the same time, to escalate the social consciousness about private information protection.

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CPS(Cyber Physical System) & Research Opportunities for MIS (CPS(Cyber Physical System)와 MIS의 연구기회 탐색)

  • Choi, Moo-Jin;Park, Jong-Pil
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.63-85
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    • 2017
  • Purpose Recently, much attention in building smart factory has dramatically increased with an emergence of the Industry 4.0. As we noted a connectivity gap between main concerns of MIS and the automated manufacturing systems such as POP and MES, it is recommended that CPS (Cyber-Physical System) can be an important building block for the smart factory and enrich the depth of MIS knowledge. Therefore, first, this study attempted to identify the connectivity gap between the traditional field of MIS (ERP, SCM, CRM, etc.) and the automated manufacturing systems, and then recommended CPS as a technical bridge to fill the gap. Secondly, we studied concepts and research trend of CPS that is believed to be a virtual mechanism to manage manufacturing systems in an integrated manner. Finally, we suggested research and educational opportunities in MIS based on the CPS perspectives. Design/methodology/approach Since this paper introduced relatively new idea of CPS originally discussed in the field of engineering, traditional MIS research method such as survey and experiment may not fit well. Therefore this research collected technical cases through literature survey in engineering fields, video clips from Youtube, and field references from various ICT Exhibitions and Conventions. Then we analyzed and reorganized them to highlight the necessity of CPS and draw some insight to share with MIS academia. Findings This paper introduced CPS to bridge the connectivity gap between the traditional MIS and automated manufacturing system (smart factory), a concern far away from the MIS academia. Further, this paper suggested future research subjects of MIS such as developing software to share big production data and systems to support manufacturing decisions, and innovating MIS curricula including smart and intelligent manufacturing technology within the context of traditional enterprise systems.

Buying Customer Classification in Automotive Corporation with Decision Tree (의사결정트리를 통한 자동차산업의 구매패턴분류)

  • Lee, Byoung-Yup;Park, Yong-Hoon;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.372-380
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    • 2010
  • Generally, data mining is the process of analyzing data from different perspectives and summarizing it into useful information that can be used to increase revenue, cuts costs, or both. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. Data mining is one of the fastest growing field in the computer industry. Because of According to computer technology has been improving, Massive customer data has stored in database. Using this massive data, decision maker can extract the useful information to make a valuable plan with data mining. Data mining offers service providers great opportunities to get closer to customer. Data mining doesn't always require the latest technology, but it does require a magic eye that looks beyond the obvious to find and use the hidden knowledge to drive marketing strategies. Automotive market face an explosion of data arising from customer but a rate of increasing customer is getting lower. therefore, we need to determine which customer are profitable clients whom you wish to hold. This paper builds model of customer loyalty detection and analyzes customer buying patterns in automotive market with data mining using decision tree as a quinlan C4.5 and basic statics methods.

Determination of Dibutyltin in Sediments Using Isotope Dilution Liquid Chromatography-Inductively Coupled Plasma Mass Spectrometry

  • Yim, Yong-Hyeon;Park, Ji-Youn;Han, Myung-Sub;Park, Mi-Kyung;Kim, Byung-Joo;Lim, Young-Ran;Hwang, Eui-Jin;So, Hun-Young
    • Bulletin of the Korean Chemical Society
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    • v.26 no.3
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    • pp.440-446
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    • 2005
  • A method is described for the determination of dibutyltin (DBT) in sediment by isotope dilution using liquid chromatography inductively-coupled plasma/mass spectrometry (LC-ICP/MS). To achieve the highest accuracy and precision, special attentions are paid in optimization and evaluation of overall processes of the analysis including extraction of analytes, characterization of the standards used for calibration and LC-ICP/MS conditions. An approach for characterization of natural abundance DBT standard has been developed by combining inductively-coupled plasma/optical emission spectrometry (ICP/OES) and LC-ICP/MS for the total Sn assay and the analysis of Sn species present as impurities, respectively. An excellent LC condition for separation of organotin species was found, which is suitable for simultaneous DBT and tributyltin (TBT) analysis as well as impurity analysis of DBT standards. Microwave extraction condition was also optimized for high efficiency while preventing species transformation. The present method determines the amount contents of DBT in sediments with expanded uncertainty of less than 5% and its result shows high degree of equivalence with reference values of an international inter-comparison and a certified reference material (CRM) within stated uncertainties.

Marketing Strategies of Imported Fashion Luxury Brands according to the Types of Retailers (해외 패션 명품 브랜드의 유통업태별 마케팅 전략)

  • Shin, Su-Yun;Kim, Min-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.221-232
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    • 2006
  • The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

Study on the Development of Neo-pop Art Character T-shirts for Cause Related Marketing - Focused on Romero Britto - (공익연계마케팅을 위한 네오팝아트 캐릭터 티셔츠 개발 연구 - 로메로 브리토를 중심으로 -)

  • Ku, Bonhye;Kim, Mihyun
    • Journal of the Korean Society of Costume
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    • v.65 no.7
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    • pp.75-85
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    • 2015
  • The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

A Recursive Procedure for Mining Continuous Change of Customer Purchase Behavior (고객 구매행태의 지속적 변화 파악을 위한 재귀적 변화발견 방법)

  • Kim, Jae-Kyeong;Chae, Kyung-Hee;Choi, Ju-Cheol;Song, Hee-Seok;Cho, Yeong-Bin
    • Information Systems Review
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    • v.8 no.2
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    • pp.119-138
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    • 2006
  • Association Rule Mining has been successfully used for mining knowledge in static environment but it provides limited features to discovery time-dependent knowledge from multi-point data set. The aim of this paper is to develop a methodology which detects changes of customer behavior automatically from customer profiles and sales data at different multi-point snapshots. This paper proposes a procedure named 'Recursive Change Mining' for detecting continuous change of customer purchase behavior. The Recursive Change Mining Procedure is basically extended association rule mining and it assures to discover continuous and repetitive changes from data sets which collected at multi-periods. A case study on L department store is also provided.

Effects of Ensiled Cassava Tops on Rumen Environment Parameters, Thyroid Gland Hormones and Liver Enzymes of Cows Fed Urea-treated Fresh Rice Straw

  • Khang, Duong Nguyen;Wiktorsson, Hans
    • Asian-Australasian Journal of Animal Sciences
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    • v.17 no.7
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    • pp.936-941
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    • 2004
  • Four rumen-cannulated cows (330 kg average weight at 4 years) were used to evaluate the supplement of ensiled cassava tops (ECT) (variety KM 94, 39% DM) on rumen functions, thyroid hormones and liver enzymes. The treatments, arranged in a 4 $\times$4 Latin square design, were ECT at 0, 50, 100 and 150 g CP 100 kg$^{-1}$ body weight (BW), and a basal diet of urea-treated fresh rice straw (UFRS) ad libitum and 1.1 kg dry matter (DM) cassava root meal (CRM) in each 30 day study period. The results showed a continuous decrease in dry matter intake (DMI) of UFRS with increasing level of ECT supplement (p<0.001). The highest total DMI was observed for treatment ECT$_{150}$ (2.68 kg DM 100 kg$^{-1}$ BW day$^{-1}$) followed by treatments ECT$_{100}$, ECT$_{50}$ and ECT$_{0}$, with 2.47, 2.24 and 2.06 kg DM 100 kg$^{-1}$ BW⋅day$^{-1}$, respectively. Increasing levels of ECT supplement increased the concentration of total volatile fatty acids (p<0.05) and ammonia nitrogen (p<0.05) and resulted in a decrease in pH (p<0.05). Overall average plasma triiodothyronine and thyroxine concentrations were 0.80, 0.82, 0.85 and 0.69 ng ml$^{-1}$ (p>0.05), and 50.9, 49.5, 50.7 and 42.4 ng ml-1 (p>0.05) for treatments ECT$_{0}$, ECT$_{50}$, ECT$_{100}$ and ECT$_{150}$, respectively. There were non-significant differences in alanine aminotransferase and aspartate aminotransferase among treatments. It is concluded that ECT is a valuable protein-rich feed supplement to cattle, and the highest level of on average 2.48 kg DM ECT per cow and day (28% of total DMI) did not significantly affect thyroid gland hormones and liver enzymes in cows.

Effects of Service Quality on Relationship Quality and Customer Retention in Internet Shopping Mall -Aimed at Chinese Customer- (인터넷쇼핑몰의 서비스품질이 관계품질 및 고객유지에 미치는 영향 -중국 소비자를 대상으로-)

  • Li, Xin-Tian;Peng, Peng
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.856-865
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    • 2013
  • The customer retention of internet shopping mall become important nowadays as internet shopping mall is expanding quickly. In this situation, the present study aims to analyze the components of internet shopping mall service quality and it's relationship with satisfaction, and retention. The CRM is a very important point for company marketing, it is also necessary to construct trust and commitment. Especially it has been recognized that when we deal with online shopping, the correlation with customers is very important. At this point one purpose of this study is to find out those effects on satisfaction of the service quality. Another purpose is to find the factors which effect retention. Structural equation modeling is used to test the model building in this paper based on the data from survey of 223 online shopping mall customers. The results in the study provide our supports to the model and indicate that: first, service quality has a positive effect on satisfaction. Second, satisfaction, trust and commitment have strong relations and they affect customer retention in the internet shopping mall service.

Education and Training Measures on Multi-crew Pilot License(MPL) Application in Korea for Improving Air Navigation Safety (항행안전 증진을 위한 국내 부조종사자격증명(Multi-crew Pilot License; MPL)제도 도입 관련 교육·훈련방안)

  • Shin, Heakyung;Lee, Jang Ryong
    • Journal of Advanced Navigation Technology
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    • v.24 no.1
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    • pp.37-46
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    • 2020
  • Multi-crew pilot license (MPL) is a new pilot licensing concept introduced and operated by ICAO. Mostly, candidates for MPL are educated and drilled with competency-based trainings (CBTs). In this paper, to present education and training measures for the domestic MPL application, ICAO documents and Korea aviation laws for pilot licensing, domestic and foreign airlines' employee requirements, and status of operations related to MPL system are identified. Also feasibility of MPL application in Korea is reviewed by checking approved domestic aviation training institutions' capabilities, airlines' pilot demands, and concerns of airlines and trainees with MPL system. Finally, three education and training measures on MPL application in Korea for the air navigation safety are suggested.