• Title/Summary/Keyword: CM 마케팅 전략

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Characteristics of Marketing Strategies and Methods in CM Service Commodity (CM서비스 상품 관리 전략 및 방법의 특징에 관한 연구)

  • Song, Yeon-Joo;Park, Ji-Chul;Kim, Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.487-490
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    • 2007
  • Even though the domestic CM market has expanded in size continually since 2000, concerns of obstacles for vitalizing CM market have risen. A critical concern is clients' low recognition and motivation to make use of CM services. In this situation, it is important for CM firms to actively promote their marketing activities. The objective of this paper is to identify major characteristics of CM firms' marketing strategies and methods in relation to the management of CM service as a commodity.

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A Comparative Study on the Usage Level of Construction Management Services during Pre-Construction Stages - Focused on Public and Private Building Projects - (시공이전단계 CM서비스 활용수준 비교에 관한 연구 - 공공 및 민간 건축CM사업을 중심으로-)

  • Cho, Hong-Keun;Kim, Han-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.12 no.3
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    • pp.112-120
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    • 2011
  • Since early 2000s, the use of construction management(CM) in the public and private building sectors has rapidly grown in Korea. In addition, the use of CM services during pre-construction stages has been increasingly recognized as a critical factor to succeed in construction projects. Understanding clients' needs of pre-construction CM services is important for CM firms to strategically prepare and cope with market needs. The objective of the paper is to investigate and compare the usage level of CM services in public and private building projects during pre-construction stages, and to identify key characteristics and implications for CM firms. The paper identified that although there are some differences in CM service needs between public and private sectors, time management and cost management commonly showed the higher usage level.

Origin of Organic Matter and Geochemical Variation of Upper Quaternary Sediments from the Ulleung Basin (울릉분지 상부 제4기 퇴적물의 유기물 기원 및 지화학적 분포)

  • Kim, Ji-Hoon;Park, Myong-Ho;Ryu, Byong-Jae;Lee, Young-Joo;Oh, Jae-Ho;Cheong, Tae-Jin;Chang, Ho-Wan
    • Economic and Environmental Geology
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    • v.40 no.5
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    • pp.605-622
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    • 2007
  • Elemental, Rock-Eval pyrolysis and isotopic analysis of the core sediments from the northwestern and eastern Ulleung Basin of the East were carried out to identify their geochemical characteristics, spatial and vertical variation and origin of organic matter in Upper Quaternary sediments from the northwestern and eastern Ulleung Basin of the East Sea. TOC, m and TS did not show spatial variation between the sampling locations whereas they showed systematic vertical variation associated with MIS stages related to the sea-level change of the East Sea. It is suggested that these past changes of sea-level influenced the sedimentary depositional environments and/or diagenesis which resulted the patterns observed in this study. Based on the results of TOC/N, TS/TOC, ${\delta}^{13}C_{org}\;and\;{\delta}^{15}N_{org}$ analysis, organic matters in the study area appears to be predominantly originated from the marine algae rather than land plant and deposited under normal marine oxic condition during MIS I and MIS III period, and under euxinic/anoxic condition during MIS II period. TOC/N, ${\delta}^{13}C_{org}\;and\;{\delta}^{15}N_{org}$ have a relatively constant value irrespective of MIS stages, implying that the organic matter source does not change by the sea-level fluctuations. However, the results of Rock-Eval pyrolysis indicates that the organic matter is in immature stage and originated from land-plant (Type III), locating in the immature stage land plant (Type III). Similar differences were reported from other areas such as the Atlantic Ocean, Iberia Abyssal Plain, Mediterranean Sea, suggesting that Rock-Eval method does not exactly reflect the characteristic of immature organic matters. Accordingly, the application of Rock-Eval pyrolysis for delineating the source of immature organic matters should be approached with caution and all other geochemical proxies should be considered altogether at the same time.